Consumer Market: Pay Attention To The Future Trend Of Gender Free Clothing Market

Recently, it has been reported that Muji plans to achieve half of men's and women's wear through clothing as early as the spring of 2022. Among the products launched this spring and summer, there are already 25 asexual clothing products. This number will increase tenfold to 250 kinds in the same period of next year.

MUJI said it hopes to satisfy consumers' sense of diversity through products regardless of gender. At the same time, the company can also reduce the number of goods, reduce inventory and improve efficiency.

Recently, asexual clothing is becoming more and more popular in fashion. Fast fashion brands HM and Zara have launched the category of "gender free" to catch up with the trend. Prada, Givenchy, Gucci and other luxury brands have also triggered a wave of discussion through the exploration of gender free fashion. Bosie and other brands specialized in gender free clothing have emerged in the market, which has been recognized by capital.

From a certain point of view, the development prospect of asexual clothing is also optimistic, but can it really reduce the number of goods and increase the production and sales rate as Muji said?

If the size range is changed into three sizes, the reduction in the number of goods does reduce the inventory to a certain extent. However, if the market acceptance is low, these products can not be sold smoothly, which will still lead to overstocking. After all, inventory turnover is affected by both sales and inventory.

We can't predict whether Muji's asexual clothing will be sold smoothly. After the relationship between the sexes has gradually become a hot topic of public concern, the pursuit of gender equality as the background of gender equality is more likely to cause discussion. In terms of self-expression and pursuit of identity, clothing is undoubtedly a more explicit way. For those who are eager for self-expression and get rid of the traditional aesthetic gaze, asexual clothing is an excellent carrier for communication with the outside world.

However, the asexual clothing bearing the concept of consciousness is still a commodity after all. If it can not meet the needs of consumers, talking about the market is nothing but empty talk. It can be seen that most of the non gender clothing in the market is relatively single in design. Loose layout and fuzzy gender characteristics design have achieved commonness, but at the expense of individuality. For consumers with higher aesthetic needs, it is obviously insufficient. In addition, asexual clothing can be easily accepted by people with standard figure, which means that non-standard body groups are excluded from the outside, which is also the shackles of its wide acceptance.

To be sure, asexual clothing has its specific market, which is a new fashion. How much it can be recognized by the market still depends on time verification.