Textile And Garment: New Value Of Data Driven Reengineering Industry

Qingdao textile and garment industry is experiencing a change from manufacturing to technical design and brand marketing

As labor and land costs continue to rise, many cost sensitive orders "run" to Southeast Asia; Environmental protection, the sword of Damocles, is hanging high, and the main body of the market should adjust accordingly; The rise of trade protectionism and the impact of the global epidemic situation have led to a new round of market fluctuations... However, every old industry that has undergone transformation does not lack the experience of evolution. At present, digitalization is becoming the watershed of industry "tradition" and "emerging", textile and clothing industry also ushered in another rebirth.

In the past two years, there have been two kinds of people in Qingdao textile and garment industry, engineers and designers.

Textile and garment factories are becoming the battlefield of engineers' digital transformation. There are no workers in such a large printing and dyeing workshop. Instead, there are various conveying pipelines and automation equipment. There is no tailor in the clothing cutting workshop, laser scanning one key molding.

In the eyes of more and more designers, the advantages of smooth external circulation make new fabrics and fashion colors converge here. Qingdao is a city that can inspire creative inspiration.

Qingdao textile and garment industry is experiencing an industrial transformation from manufacturing to technical design and brand marketing. Due to the data-driven update and iteration, the supply chain of the industrial chain is becoming stronger and stronger“ The "long legs" industry is deeply rooted here and intends to play a more active and promising role and create new value in the journey of Qingdao's deep integration into the new development pattern.

"Digital revolution" in workshop

Mechanization and automation have brought industry into the era of machine production. As a result, manual production has become "traditional", and machine production is called "emerging". With the gradual maturity of digital and information technology, the manufacturing workshop which only applies mechanization has been labeled as "traditional", and the digital factory and intelligent factory with emerging technology have become the emerging industries today.

It can be said that one of the characteristics of the textile and garment industry is to catch the change of every trend. This time is no exception. A "digital workshop revolution" is emerging in Qingdao.

If the concept of mass customization was put forward by Kute intelligent in 2003, many enterprises in the industry still think that intelligent manufacturing is far away from water, but the near thirst is not clear. Then an epidemic has brought too many unexpected, which makes more and more enterprises eager to try. One of the most direct reasons is that it is difficult to recruit workers. In fact, this is not a year or two of difficulties, but a year is a sad year. As a result, business operators have to think about whether they can replace people with machines to reduce the labor shortage.

In the past three years, intelligent transformation and digital transformation have become a consensus whether it is the leading enterprises or the backbone of the textile and garment industry. A number of large and medium-sized textile and garment enterprises in Qingdao, such as Jifa, kuote, XueDa and Haoer, have basically completed the intelligent transformation and upgrading of their factories, and achieved a number of classic intelligent manufacturing cases that are well-known in China, such as integrated flexible manufacturing of weaving, dyeing and sewing, c2m personalized customization, and collaborative design driven by entrepreneurship and innovation.

Nowadays, there may be some people who "dare not do it" and some "can't do it", but almost no one is "unwilling to do it". A textile enterprise boss issued such a sigh: "never thought that engineers have become a" sweet cake "in the textile mill. We want to do factory renovation, and the business of intelligent equipment manufacturers is so good that they have no time to take orders. "

Design ecology grows out of manufacturing factory

The digitalization of textile and garment enterprises' manufacturing site can compile the operation of printing and dyeing seams and consumer preferences into data, which can flow on the production line. The accumulated big data forms new production factors, changes the value of each link on the "smile curve", and shortens the distance between design supply and consumption demand.

As a representative of Qingdao textile and garment industry technology innovation enterprises, Jifa group is making full efforts to the upstream of the value chain. In the view of Chairman Yang Weidong, the digital and intelligent transformation has solved the "hardware" problem that affects technological innovation. This year, Jifa group will build an open scientific and technological innovation platform - instant Innovation Center - around the R & D and design of knitted and woven fabrics. Yang Weidong said, "on this platform, only external designers and internal technicians can jointly participate in the R & D and design of fabrics, that is, open R & D data and tools to the whole industry, which will form a new organizational culture of appreciation, enjoyment and reward innovation."

As a representative of the Internet + platform enterprises in Qingdao textile and garment industry, the industrial Internet ecological development promoted by kutezhi is ushering in the accelerated period of landing practice. On May 17, cool's children's wear brand "magic factory" was officially launched. According to the plan, the company will also establish intelligent production lines for leisure clothes such as sanitary clothes to enter the sanitary clothing market. Zhang Yunlan, chairman of the board of directors, believes that the empowerment of c2m industrial Internet Ecological platform is two-way, which not only provides quick response service for consumers' personalized needs, but also can become an independent designer's creative realization platform. "Kutek has a very mature system from R & D to ready-made clothes. At present, we have set up a platform for designers to start their own businesses. We believe that in the future, we can realize their dreams for more and more designers," Zhang Yunlan said

Opening up is the great advantage of Qingdao's development, and also contains the greatest potential for the development of Qingdao's textile and garment enterprises“ Through the acquisition of overseas design studio to improve the design ability of the enterprise, and through international cooperation to improve the research and development ability of the enterprise's cutting-edge fabrics, these are the development paths explored by the powerful Qingdao textile and garment enterprises in recent years. " Guo Ruijiang, Secretary General of the city textile and garment industry association, said that in order to adapt to the new development pattern of "double cycle", technological innovation and design empowerment have become "advanced choices" for more and more large and medium-sized textile and garment enterprises.

Docking with "new retail"

It's time to get to know Qingdao's textile and garment industry again.

"Foreign trade oriented enterprises in Qingdao were greatly affected by the 2008 international financial crisis. From 2010 to 2012, under the support of policy guidance and good industrial foundation, the performance hit the bottom and rebounded. Since then, with the major changes in the macroeconomic situation at home and abroad, the whole industry is in the period of deep adjustment and transformation, and finding new ways is a common topic for enterprises. " Guo Ruijiang introduced that the vertical integration strategy is the first choice for large enterprises, but the marketing side of Qingdao's more than 3000 small and medium-sized textile and garment enterprises should rely on the opportunity of digital transformation.

In Qili building, Shinan District, Qili group, together with the Municipal Bureau of industry and information technology and the Municipal Textile and garment industry association, jointly initiated the establishment of Qingdao Garment e-commerce live broadcasting incubation base. Relying on Qili's efficient supply chain capability and connecting with the needs of more member enterprises of the association, the "online celebrity" anchor can realize one-stop product selection, live broadcast, quick return order supply, warehousing, logistics and other services.

In Jimo International Trade City, eight projects related to online marketing were signed in April last year. Matching with it, Jimo district plans to build 60000 square meters of Qingdao online Red live broadcasting base. Docking with new retail operation resources and expanding marketing channels with internet thinking is a "Jimo program" to help the transformation and upgrading of local textile and garment industry.

In the century baohaus Art District of Shibei District Textile Valley, more than 30 Chinese and foreign original designers, led by Chen Wen and Wu Xuewei, have taken shape. It is the new retail business model that attracts "big brand" designers to settle in, which takes advantage of the integrated resources of national fabric Museum, rich fashion activities, and organic integration of offline experience and online transaction.

The successful path in the past has been unable to support the future development. In the trend of interconnection of all things and intelligent alliance of all things, the strategy, business and organization of enterprises themselves need to be re examined. Conforming to the logic of transformation and upgrading from extension expansion to connotative development, Qingdao textile and garment industry is striving to advance towards an ecological system of integrated innovation in the era of digital economy.