Shangniu Zhizao: Why Is Shandong'S Largest "Cowboy" So Fast After 7 Days Of Delivery?

　　 The 14th five year plan of Qilu

　　 A series of reports on the textile and garment industry of Qilu in the past century 　　

Shangniu Zhizao: Why is Shandong's biggest "cowboy" so fast after 7 days delivery?

Interview with Shandong shangniu Intelligent Manufacturing Co., Ltd General manager Ren Haoyuan

　　 It takes only 7 days for customers to choose the style, color, fabric and decoration of a customized denim garment in the mobile phone client to receive orders from the backstage for production and finally deliver it to the customer. This is Shandong shangniu Intelligent Manufacturing Co., Ltd., the largest jeans manufacturer in Shandong Province. Taking "private customization" as the breakthrough point, Shandong shangniu Intelligent Manufacturing Co., Ltd. has achieved "shangniu speed" after gorgeous turn. 　　

　　 Transformation and upgrading is imminent

　　 in recent years Shandong shangniu Intelligent Manufacturing Co., Ltd Choosing "Internet + denim customization" as the new development direction, it has become the first enterprise in China to realize large-scale personalized customization of full range of jeans.

　　 Talking about the transformation road of shangniu intelligent manufacturing, Ren Haoyuan, general manager of the company In the past, the company mainly engaged in foreign trade garment processing with large orders. As the domestic market changed from the original "nanny type" production to "market-oriented" production, large quantities of foreign trade orders were transferred to Southeast Asia and even Africa, and the company's orders decreased; At the same time, under the current consumption environment, the post-90s and 00s, as the main consumption force, are familiar with the trend and pay attention to personalized demand. However, the design ability of traditional production enterprises is insufficient and the inventory is high, which has greatly restricted the development of the industry. The market forces clothing enterprises to reform and upgrade the traditional supply chain system.

　　 "Through intelligent manufacturing and network collaboration, we can solve the personalized needs of consumers, as well as the demand of 30-100 small orders and quick return orders“ Ren Haoyuan said that the customized market price is generally high and the business model is relatively single. When the price of customized clothing is reduced to 199-299 yuan, the scale of the whole customized market will change from 200 billion yuan (the scale of clothing customization market in 2020 studied by the majority of securities in 2016) into trillion yuan. At present, the business income of clothing customization head enterprises is only 500 million yuan, and the market space is huge, so it will have the opportunity to overtake on the curve.

　　 In the face of changes in the market and environment, in recent years, shangniu Zhizao has grasped the business opportunity of "private customization", continuously optimized management and innovated ideas, gradually transformed from simple processing and manufacturing to digital R & D, intelligent production and Internet platform enterprises of clothing industry, and actively built aspop garment industry Internet platform, From order production to "flexible small batch production and personalized customization" road, gradually formed its own unique core competitiveness, including the control of denim clothing pattern, style, technology, washing, consumer body data and other industrial big data.

　　 Smart manufacturing

　　 Shandong shangniu Intelligent Manufacturing Co., Ltd., established in 2015, has never stopped the pace of transformation in intelligent manufacturing and digitization.

　　 In 2015, after studying and investigating the application results of German industry 4.0 and the successful experience of advanced enterprises in the industry, Sunplus intelligent manufacturing decided to introduce intelligent manufacturing solutions in the clothing industry, and built the world's first intelligent production workshop for personalized customization of jeans with full process flow. Each pair of pants was ordered independently, intelligently typeset and automatically cut. Each style was ordered from 1000 pieces to 1 piece, The production period is shortened from 30 days to 7 days, the production efficiency is increased by 200% compared with the traditional manufacturing, the design cost and material inventory are greatly reduced, and the standardized, refined and flexible production of jeans is realized. In 2018, shangniu Zhizao cooperated with Haier CAOS industrial Internet platform to build aspop garment industrial Internet platform, realizing the personalized customization of all kinds of jeans.

　　 From the landing of intelligent hanging workshop, the independent research and development of customized production system, and the establishment of enterprise level aspop garment industry internet platform, shangniu Zhizao has always put scientific and technological innovation in the first place of enterprise development. Relying on the Software Institute of the Chinese Academy of Sciences and Zhuhai Yiyun big data technology Co., Ltd., it promotes the R & D and application of industrial Internet and intelligent manufacturing, We independently developed the order management system and other software, obtained the intellectual property rights of 13 core technologies, opened up 14 subsystems in the intelligent manufacturing process, and realized the integration of front-end design and back-end intelligent production.

　　 In the opening year of the 14th five year plan, Ren Haoyuan also has his own in-depth thinking on the future development of the enterprise. Under the "double cycle" development strategy with domestic major circulation as the main factor and international and domestic mutual promotion, as far as the international market, our production capacity and production level are concerned, we are fully capable of undertaking orders of luxury brands, relying on our advantages, We can develop some flexible and small batch orders, such as the overseas customization business which started to expand last year; In the domestic market, we should also develop our strengths and avoid weaknesses, position the high-end market of high-quality products, focus on serving the brand, and at the same time, actively develop small batch orders, private customized orders and flexible orders of independent brands.

　　 At present, aspop clothing industry internet platform realizes the whole process digitization of personalized customization of jeans, shirts, jackets and other categories, and reduces the inventory cost and raw material cost in the customization process. In the future, we will graft the designer platform, integrate the excellent designers at home and abroad, realize the sharing of designers, and improve our product development ability; It also cooperates with medium-sized garment enterprises, exports intelligent manufacturing technology to garment enterprises, cooperates and shares industry 4.0 denim garment manufacturing technology, industrial big data platform and designer platform, and provides personalized customized services for the market to create a high-quality intelligent manufacturing platform.

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