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Hailan Home Contributes To Fashion Power

2021/6/30 10:39:00 0

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Sea LAN Home For Build Clothing Power Contribution Fashion "

"China has great etiquette, so it is called summer; The beauty of clothing is called Hua. " Since ancient times, the Chinese nation has been a nation of clothes and rituals.

National clothing enterprises are also creating a better fashion life with their own strength, and the clothing industry is also the basic consumer goods industry and people's livelihood industry, as well as several innovative industries reflecting technological progress, social and cultural development and the changes of the times.

By observing a nation's clothing, we can see the change of a nation's fashion culture. With the progress of science and technology and the development of society, China's clothing industry structure is also constantly optimized, and the industry layout structure has been significantly improved. At the same time, a large number of excellent Chinese clothing brands grow rapidly with the rise of China.

Diversified cultural integration has gradually become the cultural value system of clothing industry. With the rapid rise of the new generation of consumers, more and more young consumers are attracted by the national trend with the attribute of "national culture". Hailan house, vice president unit of China Garment Association Precise positioning, independent innovation, constantly improve the competitiveness of products on the road of "national tide", gradually improve the brand recognition and reputation, and the image of "national brand" is deeply rooted in the hearts of the people.

At the beginning of this year, Hailan home sponsored CCTV Spring Festival Gala, becoming the first clothing partner of CCTV Spring Festival Gala. Add a warm winter coat for my father and a soft sweater for my husband. Before I know it, Hailan home has become the choice of Spring Festival and new year goods.

On May 15, during the landing of tianwen-1, Hailan home launched a brand-new series of CO branding of China Aerospace and space innovation. A grand joint name of national brand and national dream carries the eternal aviation feelings in the hearts of Chinese people.

On May 17, Hailan family officially announced that it had become the exclusive formal wear partner of the national football team, which explained the situation that the national football team's formal dress had been dominated by foreign clothing brands for many years. This is not only from the national feelings of national brands, but also depends on the strength of Hailan home as the first brand of national men's wear.

Hailan home, which started with formal clothes, has been deeply engaged in the clothing industry for more than 20 years, with the design and quality comparable to that of the international.

Take root in our own country and go to the world. With the goal of serving hundreds of millions of men, Hailan home creates all kinds of high-quality costumes in line with the body characteristics of Chinese people with ingenuity and quality. At the same time, it also takes into account the output of positive and optimistic attitude towards life and cultural ideas.

From e-sports, to men's football, to Aerospace series, through all-round and multi-disciplinary cross-border cooperation, Hailan home has always stood with the public to convey the rich core of Chinese culture, which is also the strength and responsibility of China's local national brands.