200 Billion Children'S Clothing Market: Guangdong Children'S Clothing Enterprises Exceeded 47000, Balabala Firmly Ranked First In Children'S Wear

In terms of categories, children's clothing accounts for about one fifth of children's clothing, and the proportion increases year by year, with great development potential. From the perspective of market competition pattern, balabalabala is the first brand in children's wear industry, accounting for 7.5% of the market share, Anta and Adidas brands are the second and third. In 2020, the CR3 of the industry will be 10.4%, and the market concentration will be low, but it will increase year by year.

According to the relevant statistical data, in the past five years, the market scale of children's wear industry in China shows a fluctuating growth trend. Under the background of the popularization and strengthening of the concept of eugenics and superior education, the per capita consumption expenditure of children's wear in China will continue to rise, providing support for the continuous expansion of the market scale of children's clothing industry.

Data display, From 2015 to 2019, the market scale of China's children's wear industry is increasing year by year. In 2019, the market size of China's children's wear industry will be about 239.1 billion yuan, an increase of 14.35% compared with that in 2018. In 2020, the market scale of the industry will be 229.2 billion yuan 。 Under the background of the popularization and strengthening of the concept of eugenics and education, the per capita consumption expenditure of children's clothing in China will continue to rise, and the market scale of children's clothing industry will continue to improve.

For cities of different levels, the second and third tier cities will become the competitive development point of China's children's wear industry in the future. Economic upward, from 2015 to 2019, the market scale of children's wear industry in China will increase year by year, and will decrease in 2020.

However, with the popularization and strengthening of the concept of eugenics, the consumption consciousness of children's clothing in the second and third tier cities will also increase year by year and become the main force of consumer groups.

Compared with adult wear, children's clothing has lower requirements for fashion and higher functional requirements, and the effect of enterprise scale is more obvious, and the industry concentration is expected to continue to increase. At present, The brand market share of SEMA's balabalabala in 2020 is 7.5% , is the industry leader.

Tianyan survey data show that in the past decade, the total number of children's clothing related enterprises has continued to rise, and there are more than 460000 children's clothing related enterprises in China. Among them, in 2019, the number of registered enterprises exceeded 83000, with a growth rate of 13%. In 2020, the number of registered enterprises will be nearly 71000, with a growth rate of 10%. In terms of regional distribution, Guangdong Province has the largest number of children's clothing related enterprises, more than 47000.

It is worth mentioning that as of October 2020, Zhili has more than 14000 children's wear enterprises, with an annual output of 1.45 billion pieces (sets) of various children's wear, with annual sales of more than 61 billion yuan, accounting for two-thirds of China's children's wear market, which is worthy of the name of "China's children's wear capital".