Digital Economy Promotes Economy, Brand Live Broadcast Sets Up Brand, 626 Chinese Clothing Brand Live Broadcast Day Xiping Meikai Twice

Reporter Wan Han

In 2021, live e-commerce will enter the stage of "scale expansion" and "quality and efficiency improvement", Clothing industry in Henan Province Following the trend, seizing the opportunity, implementing the implementation opinions of the general office of the people's Government of Henan Province on promoting the high-quality development of the clothing industry, innovating and developing the marketing mode, leading the county of Xiping to the road of high-quality development and advancing towards the goal of one trillion industries.

On June 26, under the guidance of China Textile Industry Federation, supported by the Department of industry and information technology of Henan Province, the Department of finance of Henan Province and the Rural Revitalization Bureau of Henan Province, sponsored by China Garment Association, Henan Provincial Department of Commerce and Zhumadian Municipal People's government, Xiping County People's government, Henan Provincial Clothing Industry Association, and Henan Provincial Bureau of rural revitalization, the government of Xiping County, Henan Provincial Clothing Industry Association, and Henan Provincial Bureau of Rural Revitalization were invited to participate The second "626 Chinese clothing brand live broadcast day" hosted by Henan satellite TV is blooming again in Xiping.

To explore clothing Live E-commerce Future and direction, "626 China clothing brand live conference and digital economy enabling Industry Development Summit Forum" was held in Xiping County guest house.

Leading guests from China Textile Industry Federation: Sun Ruizhe, President of China Textile Industry Federation and chairman of International Textile Federation; Jiao Pei, vice president and Secretary General of China clothing association; Wei Lin, former director of media center of China Textile Industry Federation; Qu Fei, deputy director of brand Work Office of China Textile Industry Federation, Yan Bo, director of Industrial Economy Research Office of China Textile Information Center. Leading guests from Henan Province: Gao Xiang, deputy director and first level inspector of Henan Provincial Department of Commerce online retailers Sun Qi, director of the e-commerce office, Zhang Wei, director of the e-commerce office, Kou Shoufeng, director of consumer goods industry department and first-class researcher of Henan Provincial Department of industry and information technology, Yao Lei, director of occupation construction Department of Henan Provincial Department of human resources and social security, Kou Chengsheng, deputy director of service industry of Henan Provincial Department of finance, Cui Haicheng, deputy director of social poverty alleviation Department of Henan Rural Revitalization Bureau, and Li Gang, President of Henan Clothing Industry Association, Sun Jiwei, vice mayor of Zhumadian Municipal People's government, Liu Guanghui, Deputy Secretary General of Zhumadian Municipal government, Nie Xiaoguang, Secretary of Xiping County Party committee, Li Quanxi, county magistrate, and main leaders of the four leading groups attended the event.

Leaders from Jiangsu, Zhejiang, Shandong, Shaanxi, Hebei and Dalian business associations, responsible persons and entrepreneurs of industrial agglomeration; More than 200 people from more than 30 media attended the forum. Forum by Henan Province Clothing Industry Association Vice president Zhang Xun presided over the meeting.

Sun Ruizhe, chairman of the International Textile Federation and President of the China Textile Industry Federation, said that the role of the textile and clothing industry is mainly reflected in four aspects. First, it is an important engine for building a new modern industrial system; Second, it is an important support to meet the new needs of people's livelihood; Third, it is an important carrier for building a new pattern of regional development. The role of digital economy is also reflected in three aspects. First, digital economy is shaping more efficient industrial supply; Second, the digital economy is promoting a wider range of market integration; Third, the digital economy is giving birth to the superposition of formats in more dimensions. This activity fully embodies the responsibility of "the people's government for the people, people's livelihood industry promotes people's livelihood", and will promote the realization of "digital economy promotes economy, brand direct broadcast builds brand". Around the systematic promotion of industrial digital transformation, he put forward four suggestions: first, to exchange space with innovation; second, to promote supply with consumption; third, to strengthen management with data; fourth, to use platform to collect flow.

Jiao Pei, vice president and Secretary General of China Garment Association, said that digital economy has become a popular concept in China's economy, and China's digital economy has entered a period of rapid development from its initial stage. As the "clothing" in "clothing, food, housing and transportation", it needs to adapt to and lead the changes brought by the development of science and technology. According to statistics, clothing goods account for 20.4% of the platform stores. E-commerce live broadcasting has gradually become a new driving force to expand the domestic demand market and lead fashion consumption. In the future, live delivery with goods is not only a business model, but also a link in the brand value chain, becoming the contact point of business marketing, helping consumers understand products and brands.

Gao Xiang, deputy director of Henan Provincial Department of Commerce and first-class inspector, mentioned in his speech that the clothing industry is one of the leading industries in Henan Province. In 2020, the output value will reach more than 360 billion yuan, and more than 5 million people will be employed. The live e-commerce will greatly promote domestic demand, promote consumption, and ensure employment. It will become a new starting point, new engine and new driving force for economic prosperity and Rural Revitalization. 626 China clothing brand live day activity aims to shape the clothing brand and display the image of Henan clothing. It is a concrete action to implement the important guiding spirit of new business state and new mode in Henan Province, and is also an important measure to implement the implementation opinions of the Party Central Committee, the State Council, the provincial Party committee and the provincial government on promoting high-quality economic development.

Sun Jiwei, vice mayor of Zhumadian City, extended a warm welcome to the leaders and guests on behalf of the four leading groups of the city and more than 7 million people. He said that in recent years, Zhumadian has firmly grasped its own advantages such as location, concentrated on introducing economy, and promoted industrialization with urbanization. The growth rate of main economic indicators has always ranked first in the province, In 2020, Zhumadian's GDP will again rank 97th among the top 100 in China and the 8th in the province. In accordance with the work path of "building platform, attracting investment and strengthening supporting facilities", Xiping County has issued supporting policies to the pain points, and provided "shopkeeper" service that can meet the needs. The development trend of clothing industry cluster has been formed.

"Henan clothing is in a golden opportunity." Li Gang, President of Henan garment industry association, started from the current situation of "four more and more" industries in coastal areas, indicating the arrival of the era of production capacity as the king.

He said that rural revitalization has brought great political opportunities for Henan clothing. Henan is the largest village in the world, with many large agricultural counties and large population. The vast agricultural areas are in urgent need of industrialization, and the county economy is in urgent need of high-quality development. There are many opportunities and heavy tasks for Rural Revitalization. Party committees and governments at all levels have issued real industrial support policies for the development and growth of garment industry. Leizu clothing new town in Xiping County is a typical case of Henan undertaking industrial transfer. He encouraged all counties to continue to make great efforts to integrate and train human resources, to build industrial parks, to issue supportive policies, to create development environment, and to provide high-quality resources for undertaking good brands of large enterprises.

As for the development of digital economy enabling industry, he said that digital economy is an important opportunity for Henan garment industry to introduce and promote the high-quality development of clothing industry with high starting point, high speed and high quality. Industrial enterprises should break through the ideological shackles, break through self-restraint, break through traditional thinking, boldly introduce the digital economy, boldly use Internet tools, and boldly implement the integration of industrialization and industrialization, Let the digital economy enable the development of industry, and make Henan clothing become the backbone of high-quality economic development in Henan.

In the forum, Xiping County Magistrate Li Quanxi introduced the textile and clothing industry. He introduced that Xiping has a long history and splendid culture, and there are pure cultural genes in the development of clothing industry; Advantageous location, convenient transportation and convenient logistics conditions for expanding the industry; There are abundant elements and abundant resources, including human resources, land resources and electric power resources; Perfect foundation, livable and suitable for business to provide enterprises with a good business environment; Abundant products and prosperous industry provide professional and stable business platform for enterprises; Preferential policies and good environment provide powerful business power for enterprises. He is looking forward to sharing development opportunities with you, building a famous textile and garment city in China and creating a bright future for Xiping!

Zhang Kai, general manager of Beijing Zhongmu International Education Technology Group Co., Ltd

Zhan bin, technical director of Beijing aokailong Clothing Co., Ltd

I'm a man in clothes

Liu Liang, Chief Strategic Consultant of Yunshu workshop

Zhang Kai, general manager of Beijing Zhongmu international education and Technology Group Co., Ltd., and Liu Liang, Chief Strategic Consultant of Yunshu workshop, respectively brought the theme sharing of full of dry goods.

In the evening, "the source of silk" ˙ The show of "great beauty and Xiping" and the live broadcast of "Star Online celebrities on the same platform, hundreds of enterprises and thousands of stores selling tens of thousands of goods" were launched in Leizu Cultural Park.

Nie Xiaoguang, Secretary of Xiping County Party committee, delivered an opening speech for the event. Sun Ruizhe, President of China Textile Industry Federation, announced the launch of "626 Chinese clothing brand live broadcast day".

"The source of silk" ˙ A grand show with the theme of "great beauty and Xiping" was staged, and 100 models dressed in national fashion costumes staged a magnificent fashion show.

The show is divided into three chapters. The first chapter "the south of the river · silk source point" leads the audience through the time and space tunnel to appreciate the profound culture of Central Plains. The works are carefully designed by Li Mengyang, a famous local designer in Henan Province.

The second chapter "Splendid China · beautiful scenery and rich people" takes traditional Henan opera as the background, through the display of brocade, Qilu brocade, Suzhou Hangzhou silk, Xiangyun yarn and other materials and crafts as the elements of gorgeous clothing, the regional elements show that silk originated from the Central Plains and spread in all directions, and deduce the beauty of Chinese clothing and spirit. This chapter of clothing by China's top ten designers Hao Weimin, brand Sunbird, xiangdaigong emotional interpretation.

In the third chapter, "inheritance of ingenuity · eternal aestheticism", Ding Jie's works are brilliant, reflecting the new era by creating a sense of future. Leizu culture garden is beautiful and wonderful under the high-tech lighting show.

Founded in 1998, Ms. Liu Xia, the founder of Yifei brand with the purpose of transmitting Chinese clothing culture, presented a wonderful display with ten sets of Yifei's most exquisite works. It has carried forward the national costume culture and spread the beauty of Oriental culture to the world.

After the show, 60 live broadcasting rooms and remote live broadcasting rooms such as Rolla password, SEMAR, and Inman started broadcasting at the same time. The government and industry leaders entered the live broadcasting room one after another, standing in front of the camera to interact with fans, reflecting the government's responsibility of "people's Government serving the people, people's livelihood industry promoting people's livelihood", and feeling the charm of "digital economy promoting economy, brand live broadcasting tree brand".

The live broadcasting rooms represented by Yige, Princess Yingying, tiantuan host of Henan satellite TV, Qiaofu, Jinrong, Daguan and other professional clothing markets are extremely lively and popular. The number of live online users is booming, occupying the hot search list and continuously dominating the screen!

After three hours of high-intensity live focus, the traffic continued to show explosive growth, showing the super high popularity and vitality of live e-commerce, and telling the infinite possibilities of Henan clothing industry.

On June 26, the second "626 Chinese clothing brand live broadcast day" was held in Xiping County, Henan Province. Sun Ruizhe, President of China Textile Industry Federation, delivered a speech《 Textile and clothing weekly specially publishes the original text of the speech here, in order to meet the readers.

Speech at 2021 China fashion brand live conference and digital economy enabling Industry Development Summit Forum

Sun Ruizhe, President of China Textile Industry Federation

26 June 2021

This year marks the beginning of the 14th five year plan. China has embarked on a new journey of building a modern socialist country in an all-round way. Based on the new stage of development, China's textile and clothing industry is becoming the backbone to promote regional high-quality development and create high-quality people's life.

The role of textile and garment industry is reflected in several aspects

First, it is an important engine for building a new modern industrial system. Cotton, wool, flax, oil, coal, trees, shells, straw, etc. are textile fiber raw materials, which can eventually become a garment. The industry runs through the first, second and third industries. It is a high integration of material innovation, design innovation, process innovation and equipment innovation. From manufacturing economy to creative economy and service economy, from brown economy to green economy and blue economy, the industry promotes the reconstruction of industrial base and the upgrading of industrial chain modernization level.

Second, it is an important support to meet the new needs of people's livelihood. From meeting the material needs to meeting the spiritual needs, from improving the quality of life to improving the quality of life, from promoting consumption upgrading to promoting industrial upgrading, the industry continues to create and meet the people's needs for a better life. The industry directly affects the employment and income of more than 20 million workers, drives the innovation and development of other industries and new posts, and relates to the people's ability to meet the needs of a better life.

Third, it is an important carrier for building a new pattern of regional development. The center of gravity of textile and garment industry overlaps with that of economic development, and towns are the main space carrier of textile and garment industry cluster. The industrial agglomeration development and inter regional linkage will help consolidate the achievements of poverty alleviation, realize the overall revitalization of rural areas, promote the construction of new urbanization with county economy as the core, and help to form a spatial pattern with urban agglomeration as the core and the coordinated development of surrounding cities and towns.

At present, as a universal form of global economy, digital economy is changing the mode of production, organization, innovation and governance. From digital industrialization to industrial digitization, the deep integration of digital economy and textile and garment industry has become a new driving force for high-quality development of the industry. The role of digital economy is reflected in several aspects

First, the digital economy is shaping more efficient industrial supply. Data is deeply integrated into the industrial value chain, which drives the tool update and organization reengineering of the industry. By eliminating the information asymmetry, the synergy and coupling of the upstream and downstream of the industrial chain are improved, the supply and demand are matched in time, and the production factors are optimized and circulated efficiently.

Second, the digital economy is driving greater market integration. The mobile and ubiquitous network breaks the space-time limitation and connects more market entities with business scenarios. From the overseas market to the rural market, from the long tail market to the community market, the market space is constantly expanding, the industrial division of labor is constantly refining, and the scope economy and scale economy are highly unified.

Thirdly, the digital economy is giving birth to more dimensions of business superposition. The deep participation of consumers makes adaptive innovation the norm, and products become a process and the starting point of services. The platform and ecological characteristics of digital economy accelerate the penetration of industrial subject and content, the deep integration of manufacturing and service, and the deep integration of virtual and entity.

As an important form of digital economy, live e-commerce integrates content economy and e-commerce, which is an important outlet for industrial development. According to statistics, from 2016 to 2019, the average annual growth rate of China's live e-commerce market will be maintained above 200%. In 2020, the number of live e-commerce users has reached 388 million, of which 66.2% of them purchase goods through live broadcasting. Clothing products are the category with the largest transaction volume in live delivery, and textile and clothing account for 32% of Taobao live e-commerce in 2020. Live e-commerce is becoming an important way for clothing industry to promote high-quality development and trigger new consumption.

Henan is a big province of economy, population and industry in China. Clothing industry It is distributed in all cities and counties and has a good foundation. In recent years, under the background of implementing the ecological protection and high-quality development of the Yellow River Basin and promoting the rise of the central region, Henan Province has undertaken and developed the textile and garment industry from a high starting point. Zhengzhou, Zhumadian, Xinxiang, Zhoukou and other characteristic industrial clusters have sprung up. Taking the construction of national big data comprehensive experimental zone as an opportunity, Henan provincial Party committee and government focus on Building Digital Henan, promote the deep integration of digital economy and textile and garment industry, and take the development of live e-commerce as an important work direction. The holding of related activities and forums in Xiping station of China clothing brand live broadcasting day is an important measure to promote the implementation of relevant work in the new stage and new pattern. The activity fully embodies the responsibility of "the people's government serves the people, and the people's livelihood industry promotes people's livelihood". It will promote the realization of "digital economy promotes economy, brand direct broadcast builds brand".

The national "14th five year plan" will "accelerate digital development and build digital China" as a separate part, and for the first time put forward the new index of the proportion of the added value of the core industries of the digital economy in GDP, and clearly defined the target task of reaching 10% in 2025. This fully highlights the special importance and strategic significance of developing digital economy. With the tactful potential, from the point to the surface. Taking the opportunity of the forum, taking live e-commerce as a breakthrough and promoting the digital transformation of the industry around the system, I would like to put forward four ideas and suggestions.

First, we should exchange Innovation for space and promote the high-quality circulation of domestic and foreign markets. Based on the strategic base point of domestic demand and taking the characteristic industry as the core, the vertical industry e-commerce ecology is constructed. We will develop new models and formats such as live broadcast e-commerce and community e-commerce, and expand new fields and markets such as cross-border e-commerce and rural e-commerce. Promote scenario Innovation and transform data elements into market value and customer value.

Second, we should promote supply with consumption and achieve a high level of supply and demand balance. We will accelerate the formation of a data-driven flexible supply system with consumer innovation as the driving force. Apply AI, blockchain, VR and other general basic technologies to drive the optimization and reengineering of process flow and business model. We will improve the industrial Internet and other new infrastructure, guide enterprises to "go to the cloud and use digital intelligence", and promote the collaborative transformation of the whole industrial chain.

Third, it is necessary to strengthen management with data and promote the efficient matching of input and output. Around the goal of carbon neutrality, the whole industry chain of data is integrated to promote the green management of product life cycle. Through flexible production, circular economy and other modes of remodeling, accurate control of input-output and efficient utilization of resources can be realized. Promote the transparency and greening of the supply chain.

Fourth, we should promote the high-level development of regional brands with the platform flow. Taking live e-commerce and social platform as entry points, the beauty of products, enterprises and regions can be displayed in a three-dimensional, comprehensive and real way. We should strengthen content innovation and interactive experience, tell good brand stories, and accelerate the formation of a brand ecology in which manufacturing brands, consumer brands and regional brands can mutually empower each other.

"Time does not wait for people, but things are new." The development of digital economy provides strategic opportunities and time windows for the development of higher quality industry. Only by seizing the opportunity can we win the future. Let's be pragmatic, seize the day（ Wan Han Textile clothing Weekly)