Underwear Market Data Analysis And Industry Competition Pattern And Market Share

Women's underwear refers to the clothes that are close to the body, including bra, tights, underwear, warm clothes, etc. In recent years, China's women's underwear industry has developed rapidly, with a market scale of more than 100 billion yuan. With millennials becoming major consumers, the lingerie market has also undergone a comprehensive upgrade.

From the perspective of the development of lingerie market, China's underwear brand enterprises started later than those in Europe, the United States, Japan and other countries, and the brand concentration is lower than that of foreign markets, and the competition is more intense. At present, there are more than 3000 brands of lingerie in China, and the pattern is relatively scattered City beauty, manifen, Anfang, amo, San gun, dianfen Etc.

Main listed companies in women's underwear industry: at present, the listed companies in the domestic women's underwear industry mainly include urban beauty (2298. HK), Huijie Co., Ltd. (002763), an Lifang Holdings (1388. HK), amo shares (603511), Longtou shares (600630), Yimin shares (600824), etc.

Women's underwear refers to the clothes that are close to the body, including bra, tights, underwear, warm clothes, etc. At present, the main manufacturers of women's underwear industry in China include urban beauty (2298. HK), Huijie Co., Ltd. (002763), anlifang holding (1388. HK), amo (603511), Sanqiang group, dianfen, jiaonei, etc. these manufacturers are mainly distributed in Guangdong, Yangtze River Delta and other regions.

Among them, urban beauty (2298. HK), Huijie Co., Ltd. (002763), anlifang holding (1388. HK) and amo (603511) are listed companies in the lingerie industry.

At present, China's underwear market competition is fierce, the market participants mainly have three levels, namely, high-end, medium and low-end.

From the perspective of the market share of women's underwear industry, Amoy and Japan express sales occupy an important position in China's women's underwear market. According to the market share data released by Euromonitor, Amoy and Japan express will both account for 2.0% of the women's underwear market in 2020.

From the perspective of women's underwear brands, according to the top ten brands of e-commerce sales in China's women's underwear industry in 2020 released by tmall.com, the top ten brands of e-commerce sales in China's women's underwear industry are: ubras, UNIQLO, jiaonei, manifen, Fenton, Maoren, Hengyuanxiang, Guoke, Aimu and Antarctica. In the e-commerce channel, medium and low-end women's underwear brands and emerging brands have achieved rapid growth, such as ubras, UNIQLO, jiaonei and other brands.

At present, the market concentration of Chinese women's underwear industry is low, and the product competition is fierce. According to Euromonitor data, in 2020, the market share of Cr5 and CR10 in China's lingerie industry will be 7.6% and 10.2%, respectively, with low market concentration.

In terms of the product layout of women's underwear, at present, the brands of women's underwear in the domestic market are mainly high-end, medium high-end and medium-low-end; In terms of sales channel layout, women's underwear brands basically adopt the "Online + offline" layout mode. Among them, Amoy shares has the strongest business competitiveness due to its highest operating income and market share.

5. Summary of China's women's underwear industry competition

From the perspective of the five forces competition model, due to the fact that there are many competitors in China's lingerie market, there are many competitors and a wide range of competitors, which makes the competition among existing enterprises more intense; However, the substitution threat of different products in women's underwear industry is relatively small, and that of the same product is greater;

The upstream suppliers of women's underwear industry are generally textile enterprises. Due to the large number of suppliers, the bargaining power is weak; The downstream consumer market is mainly terminal customers, because there are many brands of lingerie, consumers have many choices, so they have strong bargaining power;

In addition, due to the relatively low entry threshold of women's underwear industry and the stable growth trend of the market, the threat of new entrants is strong.