Investigation Group Of China Textile Federation To Guizhou Miao Embroidery Industry Enters Guiyang And Kaili

　　 In order to implement the spirit of the important instructions of General Secretary Xi Jinping's important speech on inspection of Guizhou and help Guizhou Miao embroidery industry to revitalize, a delegation of Guizhou Miao embroidery industrialization development organized by the Intangible Cultural Heritage Office of China Textile Federation entered Guiyang and Kaili from July 11 to 12. Through on-the-spot visits to Miao embroidery inheritance base, cultural and creative enterprises, handicraft workshops, museums, colleges and universities, the investigation group conducted in-depth exchanges with inheritors, entrepreneurs, designers and researchers of Miao embroidery, so as to comprehensively understand the overall situation of inheritance, protection and development of Miao embroidery in Guizhou, and scientifically and effectively formulate relevant suggestions and measures for the development of Miao embroidery industry.

　　 Guizhou ancient Miao Xinjiang embroidery industry and Trade Co., Ltd. is mainly engaged in ethnic costume design, Tang costume, cheongsam, wedding dress, Miao embroidery bag, bedding, shawl and scarf, Miao batik products and household goods and other pure handmade crafts, and the products are exported to Europe, America, Southeast Asia and other countries. The company collects more than 2600 pieces of ancient Miao embroidery, and has registered four trademarks of "ancient Miao Jiang", "Miao Zhi Xiu", "Liu Ying Miao Embroidery" and "Tang He Fuli". It has authorized 29 appearance patents and obtained more than 20 Honor Awards.

　　 In order to strengthen the promotion of embroidery technology in poverty-stricken areas, improve embroidery technology, labor employment and entrepreneurial skills, the business model of "company + base + farmers" and "intangible cultural heritage + poverty alleviation" has been adopted. By the end of 2020, more than 5000 xiuniangs have been trained, covering 12 counties and cities such as Kaili and Shibing. A total of 1100 embroidered women have been registered and more than 3 million yuan has been recovered, Each household's income increased by more than 7000 yuan, which widened the channels for promoting rural women in ethnic minority areas to get rid of poverty and become rich. It solved the re employment and income increase of many rural left behind women. It not only carried forward and inherited the traditional national culture, but also increased their income, making positive contributions to poverty alleviation.

　　 Kaili meiwang embroidery farmers' professional cooperative was founded in May 2019. It is located in the resettlement community of shangmashi in Kaili city. It is mainly engaged in the processing of minority clothing and the training of manual embroidery skills of relocated women. Covering an area of 2000 square meters, there are more than 100 sewing machines, 12 embroidery frames and 115 members“ If you can move, you can live steadily, you can get rich. ". From the perspective of providing more jobs for poor families, Yang Mei, the head of the cooperative, promoted embroidery products with ethnic characteristics to many places in China. By attracting many poor women with Miao embroidery skills to get employment, she realized the transformation from housewives to needlework workers, and also promoted the economic development of migrant communities.

　　 On July 1, this year, Yang Mei, who was awarded the national outstanding migrant workers in 2020, dressed in Miao costumes, watched the Centennial Party Congress in Tiananmen Square. She said excitedly in front of the camera: "the Miao people are interested in the party, getting rid of poverty and getting rich to a new height."

　　 Xintian national embroidery crafts development Co., Ltd. is a collection of national costumes, embroidery crafts, cultural tourism product development, production and sales; Computer embroidery training, manual embroidery training as one of the private enterprises. In recent years, the company has given full play to the advantages of its product creative R & D team, focusing on how to skillfully integrate traditional ethnic manual embroidery with modern fashion elements to form a series of tourism commodities with obvious theme characteristics, such as Miao, Dong, leather clothing, costumes, performance clothes, shoes, hats and embroidered bags, craft paintings, silk scarves, pillow, car pillow, Sachet, mouse pad, bedding and other tourism commodities. Up to now, the company has applied for the development and design of more than 50 new products, 7 invention patents, 30 appearance design patents and 3 utility models. Registered the trademark of "Xintian Miao Embroidery", and was listed as an intellectual property pilot enterprise in Qiandongnan Prefecture in 2017.

　　 In September 2020, the "Xintian ethnic embroidery poverty alleviation workshop construction" will be set up for the poor households who have been relocated from villages in Southeast Guizhou. Tian Fenglin, the legal representative of the company, led the product creative R & D team to integrate embroidery and batik handicraft symbols of Miao, Dong, leather and other ethnic groups into modern design, designed a series of hand-made embroidery products, sent them to xiuniang for home production, and then recycled the products, providing new employment opportunities for resettlement areas and increasing the family income of employees, And then realize the win-win situation of the immigration area and enterprise economic development. Xintian company has invested a number of computerized embroidery production lines, implemented order production and entered the overseas market, developing towards the industrialization and marketization of Miao embroidery. ?

　　 Source: China Textile Federation intangible cultural heritage