Analysis On The Existing Problems And Development Prospects Of China'S Children'S Wear Industry In 2021

China's children's wear market developed in the early 1990s, and the issuers were the earlier enterprises engaged in specialized brand operation of children's clothing in China, which started later than the whole international children's wear market. With the improvement of people's living standards, the public demand for children's clothing has begun to show a diversified trend. Domestic children's wear brands are gradually rising, and overseas children's clothing brands have entered the domestic market. However, compared with men's and women's wear, the overall development of children's clothing market in China is still at a low level.

In the long run, the policy of encouraging childbearing will ensure that the number of new born babies will remain at a high level for a long time. Driven by the improvement of residents' consumption expenditure ability, the full liberalization of three children in China, the post-80s, post-90s and post-00s entering the stage of marriage and childbearing, the total retail sales of children's clothing market in China will further increase. China Business Industry Research Institute predicts that the market scale of children's wear in China will reach 292.6 billion yuan in 2021.

Data source: Euromonitor and China Business Industry Research Institute

Industry development dilemma

1. The children's wear industry started late and the market concentration was low

The development history of children's wear market in China is later than that of formal wear and leisure wear. Major famous brands are in the stage of channel expansion, and regional brand competition is more intense. Some sports brands, adult clothing brands, international well-known brands and children's products brands have entered the children's wear market. The competition, especially the channel competition, will inevitably be more intense. The market concentration of children's clothing industry is low, and the level of enterprise management is uneven, which has become an unfavorable factor in the development of the industry.

2. The design level of children's clothing is low and the innovation ability is insufficient

At present, the number of full-time children's clothing designers in China is relatively limited, and the overall design level needs to be improved. Therefore, there is still a certain gap between China's children's clothing design ability and the international level. There is a lack of personalized and fashionable design, and there are not many children's clothes that truly form brand culture and design style. Due to the late start of children's wear industry, children's clothing enterprises in China pay little attention to the real demand of the target market, which restricts the development of children's clothing industry in China.

Industry development prospects

1. The huge population base of children and the number of newborns promote the rapid development of the industry

With the full liberalization of the "three child" policy, China's next birth peak is coming. In the long run, the policy of encouraging childbearing will ensure that the number of new born babies is maintained at a high level in a long period of time. At the same time, in recent ten years, China's new born population has reached 165 million. The huge number of children and newborns has laid a market foundation for the development of China's children's clothing industry, ensured the stable development of children's clothing industry, and effectively promoted the rapid development of children's clothing industry.

2. Increase the level of per capita income and increase the level of children's wear consumption

China is in a period of rapid economic development. Since the 18th CPC National Congress, China's per capita gross national income (GNI) has increased significantly. With the increase of per capita income of residents, the purchasing power and purchase intention of consumers are greatly enhanced. Consumers are willing to invest more in children, so the purchase quantity and price of children's clothing will be a process of continuous improvement.

3. Rapid development of urbanization and expansion of industry development space

From 1978 to 2020, the urban resident population will increase from 170 million to 902 million, and the urbanization rate will increase from 17.9% to 63.89%. With the acceleration of urbanization and the strong growth of personal disposable income, China's consumer goods market, including children's wear consumption, has expanded rapidly.