Strength Of Domestic Goods Boom, Overseas Consumption Boom, Let Foreigners "Never Forget"!

When did Chinese products come into the public view?

Maybe it's when friends around you start to use Huawei's and Xiaomi's electronic products instead of Apple's; Perhaps it is found that the love of Lele tea cross-border joint name Netease strict selection; Or when the sisters began to use the perfect diary, huaxizi and other domestic cosmetics; Even when we found that even the solemn forbidden city began to do cultural and creative work around it... Chinese products have actually imperceptibly entered our lives.

In the past decade, with the change of the times and the change of youth consumption concept, domestic products have gradually found their own development mode.

When we are pursuing German cars, Japanese home furnishings, Japanese and Korean cosmetics, and American electronic products, we hardly know that Chinese products that were once looked down upon have gone deep into overseas markets, and are deeply loved and admired by foreigners. The light of Chinese products is becoming more and more overwhelming.

We all know that Zhejiang is the whole country clothing The provinces with strong development include Sijiqing in Hangzhou, Haining Leather City, Tongxiang woolen sweater base and Pinghu down jacket Market; At the same time, it is also an area with developed e-commerce industry, with a huge proportion in Taobao, tmall, Jingdong, vipshop and other major platforms.

Recently, Xiaobian has found a magical phenomenon. In such a favorable development environment, a fashion clothing brand named orolay from Jiaxing is hardly sold by any domestic e-commerce companies. If you want to buy it, you may as well look for it. It is difficult to find the figure of TA on the major platforms; But if you go to the website to search for relevant content, you will find that there are many reports, but most of them are about overseas events.

Here's a little bit of what you've intercepted from it.

First of all, we can see the most reports from some well-known mainstream media in the world. Websites, newspapers and TV all show the same kind of clothing. Xiaobian understands that this one is "092" series;

Secondly, the same model has been selected into Oprah's favorite items list in 2019;

Even in the New York Times, an article in the new mom uniform of Park Slope called this down jacket "Amazon jacket.".

I wonder why it's called Amazon coat?

Data show that since 2018, this popular "092" coat has been Amazon shopping Best of the whole category on the platform Seller。 How much exaggeration? In the past two years, 93% of the time has been the first or second best-selling winter coat, and 99% of the time in the top three. It belongs to the state that the pre-sale has been sold out.

Even if you go to New York for a walk in the cold winter, you will find this down jacket everywhere. Of course, there are all kinds of colors. In the words of a New York magazine column, it's "the jacket that rules the upper east side of New York.".

of course clothing News reports alone can't make a big splash in this category. Can become the sales champion in a short period of time in a few years, the net red with goods force is absolutely can not be ignored. If you do a random search of bloggers on INS, you will find that a large number of bloggers have aired this coat. It is precisely because of these influences that a number of female users are driven to buy.

Even in the street photos of stars, the popularity rate of orolay is quite high. With so many reports and public figures carrying goods, it is no wonder that this "092" model can be so popular overseas.

Who could have thought that a brand that is almost unknown in China can have such a huge influence overseas. It is these reactions that represent the growing strength of Chinese brands, the rising of domestic products made in China, and the globalization of more and more Chinese products in the future "In China" will be a kind of capital that Chinese people show off to the world.

Many friends may also want to know more about orolay in Zhejiang Young brands However, as its brand is only exported to some countries in Europe and the United States, if there is demand, it can only be consulted through Amazon and other Internet shopping platforms for the time being.

As for whether it will open up the market in China in the future, after all, there is a big difference between domestic and foreign users' needs. If we want to have a good and stable development in China, we still need to do a lot of market research and analysis. An excellent domestic brand should not be a short-term domestic product for the sake of rapid "popularity". If we want to do it, we should do it well, steadily and long.