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The Fifth "Snow Lotus Cup" Hand Knitting Competition

2021/7/27 12:09:00 0

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On July 17, the preliminary evaluation of the fifth "snow lotus Cup" cashmere clothing and hand-made works competition was held in Beijing. After careful evaluation by experts of the preliminary evaluation committee of the competition, the shortlisted contestants of "clothing category" and "non clothing category" were released. ?

Preliminary evaluation of the 5th "snow lotus Cup" cashmere clothing and hand-made works creative Invitation Competition

　　 Art still blooms and the marketization process is upgraded

　　 The competition is jointly directed by Beijing garment and textile industry association, Beijing Fashion Designers Association and Beijing fashion Holding Co., Ltd., and sponsored by Beijing Xuelian Group Co., Ltd. and Beijing Fashion Week Co., Ltd.

　　 As an authoritative competition dedicated to creating the first-class creative innovation of cashmere hand knitting in China, "snow lotus Cup" has gone through five years and has a strong attraction and influence in the field of cashmere hand knitting design in China. The theme of this competition is "art still blooming". During the normalization of epidemic prevention and control, the competition has set a new record in terms of the number and quality of the entries, as well as the breadth and depth of participants' coverage. As of the deadline in mid July, the organizing committee has received 1268 design works from nearly 200 designers' studios, craftsmen and design institutes across the country.

　　 The presentation of a large number of high-level design works in this competition once again reflects the innovation and integration of "professionalism, artistry and commercialization". Many creative works are closely combined with the new consumption demand of the capital politics, sports and fashion, and with the important themes of Chinese life, which reflects the original intention of snow lotus to add luster to the capital's culture and fashion construction, It also further reflects the commercial implementation of the results of the "snow lotus Cup" competition and the responsibility of the times. Through the works oriented invitation for outstanding players, the works collected in this competition are more in line with the current consumption trend of young people, and also won the high recognition of the judges.

"From the results of this competition, we can see that many contestants choose to be rooted in traditional cultural themes and combine their works with contemporary lifestyle with intangible cultural heritage techniques, and have designed products that are both lovely, cool and creative, which are in line with the aesthetic appreciation of contemporary young consumers." Fang Ying, winner of China's Golden Summit fashion design award, chairman of Beijing Fashion Designers Association and art director of Xuelian group, said, "many hand-made works, such as refrigerator stickers and luminous dolls, are very attractive and have great commercial potential." ?

Preliminary evaluation of the 5th "snow lotus Cup" cashmere clothing and hand-made works creative Invitation Competition

　　 Liu Wei, the winner of China's "Golden Summit Award" fashion design and artistic director of Beijing Rose Daiwei Fashion Co., Ltd., also said: "in the past five years, I have gained too many surprises in the snow lotus cup. I also feel that the competition is becoming more mature year by year, especially the commercialization results are more obvious. Many works have the spirit of craftsmanship and interesting design; It not only has the serialization scene, but also has the fashion and the practical, hoped that they can have the very good performance

　　 "Along the way with the competition, I feel that the content of the competition is more and more rich, the level is more diversified, the products are more life-oriented, and the commercialization is more solid." Ni Yan, one of China's top ten fashion designers and design director of Xuelian trouser business department, said.

　　 It is worth noting that the organizing committee has promoted many outstanding winning works of previous years to be stationed in the "punch in" places of Beijing's major network red culture and innovation through expanding cooperation resources and channels. The excellent works of the winners of this competition will also get more opportunities for commercial transformation.

　　 Responsibility of the times ? Sustainable fashion creates warmth

　　 Since its birth, the "snow lotus Cup" has been striving to gather creativity and talents for industrial development, and at the same time, it has contributed more social benefits through platform advantages. For a long time, the competition has attracted more and more attention and enthusiasm from independent designers, professional teachers and students of clothing colleges, folk artists of hand knitting and talents of industrial enterprises. Due to the expanding core and platform effect of the competition, it has highlighted its unique advantages in helping the poor and caring for the vulnerable groups. Since the competition started its solicitation work in May, this competition has attracted a group of smart disabled people, who can get the attention and recognition of these creative and intelligent vulnerable groups. It not only adds a lot of touching to the competition itself, but also shows the concept and responsibility of "value co creation" pursued by the corporate culture of Xuelian group. ?

　　 "I have participated in five sessions of evaluation, and this year's competition is particularly moving for me, because the assistance and attention of the competition organizing committee and Xuelian group to the disabled and other vulnerable groups has not only enabled them to realize the transformation from 0 to 1 in their handicraft skills, but also provided them with more opportunities and possibilities for income generation. I deeply respect this social responsibility of Xuelian group. " Said Jin Yuanshan, deputy director of the collage color and art research professional committee of China Fashion Color Association and founder of Jin Yuanshan patchwork studio of Tiangong transmission Museum of Beijing Institute of fashion.

　　 Fang Ying said: "after the success of the" hand-made public welfare poverty alleviation training "last year, this year we have seen that the Xuelian group has actively recruited disabled people to participate in competitions and marketing, which all reflect the social responsibility and love of an enterprise. I am proud of Xuelian."

　　 "Vulnerable groups have a platform for skills competition, which is also the warmth of this competition." Guizhou Aviation Vocational and Technical College of culture and art Vice President Ma Liang said. ?

Preliminary evaluation of the 5th "snow lotus Cup" cashmere clothing and hand-made works creative Invitation Competition

　　 It is reported that in order to ensure the continuous training of the shortlisted players and the supported groups, Xuelian group has also realized the maximization of skills training results and the sustainability of commercial guidance through online expert online guidance and wechat group sharing and interaction.

"To develop new fields, explore new models, and create new values, the spirit of the times that" snow lotus Cup "is constantly deducing makes it able to maintain its internal vitality, promote the continuous integration of handicrafts into contemporary life, and produce more and more social value." Meng Ze, director of the Organizing Committee and Secretary of the Party committee and chairman of the board of directors of Beijing Xuelian Group Co., Ltd., said. 　

　　 It is reported that the final of this competition will be presented during 2021 Beijing fashion week in September. At that time, with the powerful influence of this important promotion platform of the capital fashion industry, the winning works and characteristic achievements of the competition will be displayed statically and online.