Textile Vision Explore Hangzhou Sijiqing Fabric Market And Yifa Clothing City

With the development of the fabric market with a total construction area of more than 40000 square meters, the Sijiqing fabric market on Qiutao North Road has become the "gold lettered signboard" of Hangzhou fabrics. Hangzhou Yifa clothing city, located in Sijiqing trading center, is the "wind vane" of Hangzhou women's wear in the new century. The unique geographical location, the design vitality of the new first tier city integrating fashion and innovation, and the strong support of Alibaba e-commerce have doomed the extraordinary of Hangzhou Sijiqing clothing fabric market.

Main supplier of Hangzhou garment fabrics

Hangzhou Sijiqing fabric market was established in 1995 and developed from several scattered outlets. At present, it undertakes nearly 80% of the fabric supply in Hangzhou. The most distinctive feature of Sijiqing fabric market is its strong concentration. Chiffon, lace, silk, cotton and denim fabrics have a distinct layout, which effectively improves the transaction efficiency of purchasers. Of course, several fabric operators have said that Sijiqing's Woven and printed fabrics are mostly from China's light and Textile City, while knitted fabrics are mostly from Shengze, Guangzhou and other regions in Jiangsu Province. Local garment manufacturers will improve the appearance and design of the original fabrics according to actual needs. Thanks to the management of the local government, Sijiqing fabric market is gradually developing into the "boss" in the fabric industry of Hangzhou, and is moving towards the direction of "one-stop purchasing center for garment enterprises".

"Wind vane" of Hangzhou women's wear
From Italian French clothing city to Italian French "twin stars", Hangzhou Yifa clothing city, located in the trading center of "China's first clothing street", has hidden the ambition of "let Hangzhou made women's wear fashionable all over the world" since its establishment, and the title of "Yifa" means that it is bound to keep approaching the top stream of clothing.

According to Guo Furong, general manager of Hangzhou Yifa original women's clothing building and deputy general manager of Hangzhou Yifa clothing city, Hangzhou Yifa clothing city was demolished and rebuilt from the former office building of Changqing economic cooperative, Changqing color printing and packaging factory, and Sijiqing non-staple food market. Behind it are the pains of market economic system reform and the implication of managers' revitalization of the local economy, The determination of Phoenix Nirvana. Italian French clothing city was officially opened in 2002, and has won many honors such as "Chinese women's clothing brand market", "Hangzhou women's clothing center base", "national excellent demonstration market", etc.

Italian French clothing city has eight floors. The first floor is the quality women's clothing area, the second floor is the Hangzhou made fast women's fashion area, the third to fourth floor is the Hangzhou made women's fashion area, the fifth floor is the Hangzhou women's clothing boutique area, the sixth to seventh floor is the Hangzhou made women's clothing original museum, and the eighth floor is the office hall. There are Italian French professional photography shed on the roof. At three or four o'clock in the morning, wholesalers from all over the country come here to import and export goods.

This time, the editor mainly visited the second to third floors of Italian French clothing city. In terms of clothing style, Japanese, Korean and European and American styles are reflected. From the perspective of fashion elements, the current pleated elements, stitching elements, printing and embroidery elements, flower elements and three-dimensional elements are integrated into the clothing aesthetics. From the perspective of age, there are not only the fashionable wear of young girls, but also the selection of clothes that meet the aesthetic needs of young and middle-aged people. Clothing fabrics also include cotton, flax, silk, acetic acid and other categories. Some businesses said that most of the products they sold were ODM products, and the purchasers commissioned the manufacturers to provide a one-stop service of R & D, design, production and post maintenance, while the purchasers directly pasted their labels.
Dream of a place where flowers bloom

From Sijiqing fabric market to Italian French clothing city, although it is only two links in the textile and clothing industry chain, it can lead to the development of many related industries and economy. Thus, a group of people's dreams take root and grow quietly.

For Li Guixia, an Anhui woman, her experience as a salesman in Sijiqing fabric market in the mid-1990s gave her a preliminary understanding of the industry. For more than a decade, she has been focusing on the management of lace embroidered fabrics. Now she has become a shop owner with more than a dozen shops and has settled down in Hangzhou.

For Xu Bin, a Wenzhou native, Yifa clothing city has achieved his management dream of pursuing excellence.

As a famous professional market operation talent in the domestic market, the transformation of Italian French clothing city is undoubtedly another classic case of Xu Bin's market management. In 2008, Xu Bin and his team formed an indissoluble bond with the Italian French clothing city. Throughout the ten spring and Autumn period, Xu Bin introduced new management measures every year, from the competition system of middle-level managers and the elimination system of the last place to the last elimination system of market merchants and the four seasons operation evaluation system. The introduction of the "imitation version management regulations" has epoch-making significance in the industry. Italy and France is a typical women's clothing mall with its own brand and self-produced and sold by itself. The regulation on the management of imitation edition strictly deals with the phenomenon of imitation among merchants, which not only maintains the market order, but also protects and encourages the labor achievements of innovators.

Whether it is the dream of ordinary people to create wealth, the pursuit of excellence by professionals, or the construction of a high-quality textile and clothing platform integrating design, R & D, publishing, display, trading, logistics, financial services and other whole industry chains, it carries the ambition of countless people to realize their dreams, and helps them find their life direction to strive for, The significance of industrial derivative development should be so.
Downstream of Textile City ?

When it comes to clothing fabrics, people will naturally associate with China Textile City, the largest textile distribution center in Asia. Dongsheng Road market, as the birthplace of China Light and Textile City, has become the purchasing base of Keqiao high-end fabrics after new planning and management, and has also delivered a large number of high-quality fabrics for the textile and garment markets all over the country.

Sijiqing fabric market operators said that most of the fabrics in the market come from China Textile City, and some local designers will also take the textile city as one of the fabric purchasing points. There is no doubt that Sijiqing fabric market is one of the secondary markets of China Textile City, and the improvement of fabric quality in textile city can bring more choices for downstream buyers, designers and dealers. Nowadays, the focus of textile city enterprises can not only focus on the turnover of fabrics, but also pay more attention to the functionality and innovation of fabrics. The improvement of fabric quality is regarded as one of the breakthrough points of enterprise transformation and upgrading, so as to provide more vitality for the circular development of the whole textile industry chain.

(text / photo by Tang Yuxin / Sun Yifang)