The Brand Value Of Jihua Shares Exceeded 30 Billion Yuan

Recently, world brand laboratory, one of the world's three major brand value evaluation institutions, released "2020 China's 500 most valuable brands". With brand value of 30.679 billion yuan, Jihua shares of Xinxing Jihua Group ranked 260 on the list. This is the first time that the brand value of Jihua has exceeded 30 billion yuan, an increase of 88% over 2017, showing the vigorous development posture of Jihua.

In recent years, Jihua shares adheres to the new development concept and reform and innovation. In the military product market, enterprises have continuously consolidated the status of core suppliers of military supplies, actively expanded the military equipment market, and carried out the activity of "quality service for thousands of miles"; In the civil product market, enterprises seize the opportunity to embody the responsibility of the central enterprises of International China in the fire rescue clothing of the emergency management department, the administrative law enforcement service of the "five departments and one bureau", the police dress of the Ministry of public security, and the work clothes of central enterprises; In terms of foreign trade market, enterprises make full use of import and export qualifications of military supplies, build a stable international channel for military supplies, and vigorously contract orders for export epidemic prevention materials; The e-commerce market actively expands online sales channels, strengthens the in-depth cooperation with Alibaba and JD, and carries out online brand display and promotion while carrying out digital road and cross-border e-commerce business.