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Fuli · Environment Trade Port Actively Responds To The New Development Pattern Of "Double Cycle"
Lu Yang, our reporter
In the era of industrial Internet, the traditional wholesale mode of fashion industry is no less changed than that of other industries. From picking and viewing goods to inspecting and receiving goods, the new wholesale trading mode is realizing panoramic digitization, forming a new business comprehensive system of "people, goods and markets". In this process, as a new entrant in the industry, R & F created many pioneers.
Fuli · Huanmao port is a brand-new industrial Internet section created by R & F Group under the guidance of platform economy and the promotion of industrial upgrading and transformation. It is also the "industry + Internet" strategic project of R & F group nationwide. It is positioned to create a "primary source fashion brand exhibition and Trade Center", with the core technology advantage of "data intelligence", Help customers to "enjoy qucheng and play new wholesale".
During the outbreak of new crown pneumonia, all walks of life were affected to varying degrees. In order to support Guangdong enterprises to actively explore the domestic market, deepen domestic economic ties, and further improve the market competitiveness of Guangdong enterprises and the reputation of Guangdong products, the Fuli ring trade port, located at the source of fashion industry, actively responds to the new development pattern of "double cycle" of the country, and takes the initiative to lead many Guangdong brands to "distribute goods across the country" through various methods.
Launch the "new engine" to boost the nationwide travel of Guangzhou goods
Since the outbreak of the epidemic, the domestic fashion clothing industry has quietly changed. In the spring of 2020, business suspension has led to increased inventory pressure on many garment manufacturers and purchasers. During the Spring Festival in 2021, the epidemic situation is not clear, and many manufacturers dare not prepare goods. After the market warms up, there is a phenomenon that purchasers have no goods available in the upstream, and the scheduling period is long. At this time, taking the initiative to "go out" has become a "magic weapon". Channel expansion is the most urgent demand of businesses, and the "second batch" market is the offline channel most valued by businesses.
Hu Yanhu, chairman of the board of Fuli environmental trade port, said: "actively exploring the domestic market, deepening the linkage between the national markets, and helping the Guangdong brand to improve the market competitiveness and product reputation are the key tasks of the Fuli environment trade port in 2021. We have always been committed to the synchronous development of channels and supply, helping cooperative merchants to distribute goods across the country, expanding new channels in the second batch of national markets, and completing the precise docking between the channel end and the supply side. "
Through the cooperation between specialized markets, Fuli environmental trade port has realized one-to-one multi-channel development. It has combined with the second and third batch markets of the country to open up channels from top to bottom. At present, it has reached cooperation with more than 50 second batch markets in Xi'an, Shanghai, Hangzhou, Zhengzhou, Zhuzhou, Chongqing, Chengdu, Shenyang and other cities, and invited many merchants from the second and third batch markets to purchase and place orders on the platform, so as to open up national network channels for enterprises. Fuli · FTP has also continuously integrated the first-hand goods sources of Guangdong Province, opened up channels for Guangzhou goods and set up a "new engine" for the whole country by taking the second batch of domestic markets as the landing platform, so as to speed up the opening up of a new situation in China.
Since the beginning of this year, Fuli environmental trade port has led hundreds of Guangdong brands to expand channels in major and two groups of business districts in China, and has created a series of channel docking meetings to bridge the vast number of garment enterprises, and promote the business exchanges and business docking between upstream and downstream, with remarkable results. At the request of Guangdong merchants, Fuli · Huanmao port has continuously increased the frequency of exhibitions. At present, it has successfully visited two groups of business districts in Xi'an, Chengdu, Zhuzhou, Zhengzhou and other places for precise docking, and the door-to-door delivery has changed from passive to active.
At the same time of holding dynamic exhibitions, R & F also set up normalized fashion exhibition halls in major professional market business districts in China, sending Guangdong's first-hand goods to the "door" of two groups of merchants. At present, the exhibition halls of R & F · environment trade port in Zhuzhou, Hunan Province and Xi'an, Shaanxi Province have started trial operation. In the future, it will continue to take South China as the center, continuously copy and rapidly expand this successful mode. It is reported that the fashion exhibition halls in Zhengzhou and Chengdu will also be put into operation. Hu Yanhu said: "our goal is to build the most comprehensive and optimal clothing Commodity Trade Distribution Center in the region, so that many two groups of merchants can" sell out "high-quality Guangzhou goods at home. The combination of dynamic and static and precise docking is very effective. Many merchants have reported to us that they have made acquaintance with the second batch of merchants and agents in many regions through the environment trade port platform, and have received a lot of orders. This is very gratifying to us. "
Cooperative brand recognition and effective activities
Tailai Lurgi, one of the cooperative merchants of R & F, is the beneficiary of the channel layout of R & F. the enterprise has cooperated with R & F for nearly two years, and this year has successively participated in two "channel docking meetings" in Xi'an and Chengdu. Lily, head of Tailai Road, said: "the five northwest provinces and southwest regions have always been our" blank space ". With the help of the existing network of the world trade port, we have achieved rapid penetration. They understand the local market, invite a lot of accurate second batch of merchants, and in a few days they come into contact with many potential customers. Because of the endorsement of the world trade port, many purchasers place orders on the spot, which makes us feel super high business efficiency. "
In addition, she also praised the pre exhibition work of R & F · environment trade port. She said: "the team of R & F is very familiar with the local market, and at the same time, it also takes us to" actively attack ". For example, during the Chengdu event, it also takes us to several markets in the Hehuachi business district to" sweep the market "and find the two groups of merchants who match our product style, A door-to-door visit. With the promotion of the environmental trade port team, we have greatly narrowed the distance between us and the local wholesalers, improved the degree of trust, and was conducive to the subsequent cooperation. "
"Touch the net" transformation enables the business enterprise, speeds up to create the new kinetic energy
The demand of new retail for Internet and fast response has forced the wholesale end and production end, and the business model of traditional industry is also constantly upgrading. At this time, it is particularly important for a service provider to provide one-stop solutions for merchants“ In addition to the whole industry chain services, the biggest help provided by the platform is the multi-channel matrix. Through the combination of online and offline, it provides the merchants with sales channel services for different products or even products in different life cycles. " Hu Yanhu said.
Offline, with the strength of R & F group, R & F · environment trade port is making an overall layout in the national primary and secondary markets. At present, with the integrated market of production and marketing in Guangzhou (Huadu District) as the core, it radiates to the five northwest provinces with Xi'an as the core, aiming to realize the integration of offline circulation network in the whole country.
Online, R & F has built a multi-dimensional and efficient sales network, including e-commerce app of 100 million orders. With the fashion distribution platform as its positioning, the first-hand source can achieve seamless connection with purchasers and buyers; Yuanape buyer sharing platform serves national purchasers with a large number of buyers. At one end, it is a brand and a buyer's collection shop with large demand for large goods service, and at the other end, it is a buyer who is familiar with the market resources of the origin and has professional vision and ability. Through big data, it can match supply and demand at both ends and provide standardized services; The cloud ordering platform and offline ordering will complement each other, and the two tracks will be parallel, which will facilitate the long-term business connection between the buyer and the brand, with the advantages of fast, convenient and privacy; In addition, there is a live broadcasting base for industrial clusters with a total area of 20000 square meters, which is a new highland of 24-hour fashion live broadcasting.
As the most important B2B platform close to the industrial cluster, Fuli · environment trade port has been actively using the Internet to help the upstream and downstream industries to unite, innovate and coordinate development, lead and promote the construction of digital driven new industrial ecosystem and value system, so as to fully empower the development of Guangdong clothing manufacturing industry. Actively use the Internet to help traditional fashion brands complete the transformation, such as helping businesses complete the construction of e-commerce and live channel, improving the operation and sales management of goods, shortening the transaction process and improving the efficiency through technical means; At the same time, e-commerce platform and live broadcasting base are used as carriers to form new traffic channels. These are the urgent needs of Internet transformation of traditional fashion enterprises.
Tips: Fuli · environment trade port (Guangzhou Huadu) project is about to open
Fuli · Huanmao port has deeply cultivated four major fashion industries: leather goods, bags, clothing, shoes accessories, beauty and beauty. Adopt multiple means integration to boost the transformation and upgrading of Chinese fashion, including the combination of online and offline, supply and channel synchronization, support and boost original design, financial services, etc., and simultaneously support the most complete super high-end 5g intelligent exhibition and trade complex, and form a unique whole industry chain ecosystem. With the strong strength and forward-looking business philosophy of R & F group, and the advantages of the fashion industry chain in Dawan District, it has sprung up and developed rapidly in the fashion industry. At present, there are more than 1000 service fashion brands, striving to build a national demonstration intelligent innovation service project of "industrial Internet + circulation".
With the continuous change of demand side, production capacity side and channel side, the mainstream business model of professional market will create an ecological closed loop from the origin to the terminal. Hu Yanhu, chairman of Fuli · Huanmao port, said: "our goal at this stage is to reduce circulation links, open up production areas and sales areas, and through the creation of a new flow system for all channels, improve channel efficiency, reduce channel costs, realize the zero distance accurate docking of land sales, terminals and many merchants of the ring trade port, and create a new ecological closed-loop of the professional market."
It is reported that the Fuli · Huanmao port (Guangzhou Huadu) project will be officially opened in December 2021. The total construction volume of the project is 600000 square meters, of which 300000 square meters are super class a professional wholesale market, including four major formats, namely leather bag City, clothing city, beauty decoration city and fashion shoes city. In addition, 300000 square meters is a comprehensive business supporting facilities, equipped with international five-star Hyatt Hotel, fashion industry exhibition center, office building, live broadcasting base, industrial cluster service base, apartment, gymnasium, swimming pool, sky garden, etc., providing complete industrial, commercial and living facilities“ The formal opening of the project will leverage the pattern of South China's commerce and trade market, even affect the national fashion trade and lead the wholesale trend in the new era. " Hu Yanhu is full of confidence in the fashion influence of Fuli.
"Let merchants make money first, make more money and make money all the time! Think about what others don't think of, do what others don't do, and stick to what others can't do! " This has always been the goal and belief of Fuli and the direction of efforts to serve the merchants. In the future, R & F will continue to provide China's fashion industry with the "R & F program" of national channel expansion through new ideas and new models, and help the cooperative brands "sit in the channel and play with the new wholesale".
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