Happy Bird & CCTV'S "Big Country Brand" Strategic Signing Conference Held Successfully

Big country manufacturing needs big country brand 。 So, what kind of ability and responsibility is needed to be called a big country brand representing national progress and national progress? As a Chinese clothing brand cultivator, the answer given by the bird of happiness is: ingenuity oriented, innovation driven!

On July 29, 2021, baoxiniao & CCTV-1 "big country brand" strategic press conference and high quality innovation and Development Forum in the field of Western clothing were held in Wenzhou. With the theme of "focusing on suit manufacturing and building a big country brand", the event gathered more than 200 guests, including industry leaders, experts and scholars, brand merchants and mainstream media, to discuss the high-quality innovation and development path of the suit industry.

This year coincides Happy bird brand The 25th anniversary of its founding, over the years, baoxingniao has won many top awards in the clothing industry, such as "China famous trademark", "China famous brand", "China clothing brand quality award", "national inspection free product" and many other titles. The opening of the strategic cooperation with "big country brand" also shows the outside world a new brand connotation of the happy bird.

In the past few years, in response to the supply side reform and the national development strategy of "made in China 2025", the bird of joy has actively embraced digital transformation, deployed industrial 4.0 intelligent production, created cloud wing intelligent manufacturing platform system, gradually completed the upgrading from traditional manufacturing to intelligent manufacturing, and explored the enterprise development path of "personalized customization and large-scale production", It also sets up a high-quality brand model for the traditional clothing manufacturing industry.

On the scene of the strategic cooperation press conference, Wu Zhize, chairman of the board of baoxiniao Holding Co., Ltd., said that along the way, baoxiniao has always adhered to the way of development based on ingenuity and driven by innovation. It has taken rejuvenating national brands as its own responsibility, fulfilled the mission of the times, and has the courage to shoulder the "Oriental ingenuity power". This is also the basis for the news bird to become a big country brand.

As for the news bird becoming a member of the "national team of Chinese brands", Wu Gang, the producer of "big country brand", believes that the value, culture, image and Chinese Entrepreneurship of the big country brand are reflected in the aspects of manufacturing technology, product quality, scientific and technological innovation, and promoting the high-quality development of the industry.

At the forum of high quality innovation and development in the field of Western clothing, Zhou Yiqi, vice president of China Garment Association, Liu Ruipu, Professor of Beijing Institute of fashion, Wu Gang, producer of "big country brand" and Wu Zhize, chairman of baoxiniao holdings, held a summit dialogue on the current situation of the development of the Western clothing industry, the integration of intelligent manufacturing and the inheritance of ingenuity, and the category innovation problems brought about by the upgrading of Western clothing consumption.

　　 China clothing association Starting from the new pattern of supply side reform and economic internal circulation, vice president Zhou Yiqi shared the underlying logic changes that are quietly taking place in China's clothing and apparel industry. He also analyzed from multiple dimensions how the garment industry enterprises look for future growth points, build a big country brand with global competitiveness and influence, and realize technological fashion, cultural fashion and Green fashion put forward constructive suggestions.

Liu Ruipu, a professor of Beijing Institute of fashion, who once edited the "structural map of Chinese national costume", skillfully combines the historical connotation of western suit with the current consumption trend and consumption psychology from the aspects of Western clothing culture, oriental aesthetics, scene dressing and younger trend, so as to describe the future development prospect for the industry.

He also stressed that at present, the model of "one person, one page, one style, and one thousand clothes" has been formed, and the core spirit of "building a world-class brand with international cultural connotation" is changing from a big country to a big country brand with the core spirit of "building a world-class brand with international cultural connotation".

Wu Gang, the producer of "big country brand", shared the definition of "big country brand". He believes that craftsmanship spirit is the essential enterprise connotation of big country brands. In the future world market, those who can represent Chinese brands must be influential enterprises that adhere to product quality and cultural connotation.

In addition, Wu Gang also believes that the trend of high-end suits in the future is to be fashionable, younger, customized, upgraded, data-based and diversified. In order to meet the needs of new consumer groups, China's clothing brand enterprises should actively promote the development of youth and individuation. They should have a quick insight into the changes of consumption trends in the domestic market, and increase the weight from multiple channels such as product culture, quality innovation, and supply chain management.

The three guests put forward suggestions on the high-quality development of the suit industry from different dimensions, perspectives and directions. Wu Zhize, chairman of baoxiniao holdings, could not help feeling that the suit industry still has a bright future. Over the past 25 years, in the matter of "creating suits more suitable for Chinese people's body shape", baoxiniao has always adhered to perseverance, ingenuity and endless innovation to create its brand.

As Wu Zhize said, the embodiment of all competitiveness of enterprises is to sublimate in the brand power. Although the brand is not a material, but it is unparalleled for the penetration of consumer mind. Brand is not empty and abstract, its cultural core will certainly let consumers form memory.

The embodiment of brand power in the suit product itself is the "three high and one heavy", which is high popularity, high quality, high style and heavy consumption experience. In fact, focusing on the "three high and one heavy" concept, in the past few years, baoxiniao has not only completed the upgrading of intelligent manufacturing, but also reconstructed the online and offline consumption channels, and at the same time, led the consumption trend of suits in product category innovation.

In addition to the traditional classic suits and high-end customized suits, the bird also has insight into the life habits of the post-90s and post-00s consumers, and has developed five categories of products, including fashionable single Western styles that can be richly matched, light formal clothes suitable for various scenes and easy to take care of, and dress products suitable for formal occasions such as wedding.

It is believed that with the upgrading of China's market consumption and the innovation and development of clothing enterprises become the main driving force, the industry brands such as baoxiniao will certainly form a "national trend school" on the international stage, showing the style and features of big country brands.