A few days ago, Organized by Oriental Fashion Center , The 6th Ge held by Beijing fashion show Technology Co., Ltd After fierce competition, the top 30 entries were selected. It is worth noting that this year's competition and the magic elephant children's Library of Guangxi Normal University Press jointly launched the "dialogue childhood" National tide children's wear IP 。 Through the re creation of IP elements of traditional Chinese stories in the picture book of the moon rise, the top 30 contestants have designed many excellent design schemes which are full of creativity and imagination, and contain strong Chinese classical cultural characteristics, which greatly enhance the commercial transformation ability of the works.
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Top 30 preparing for finals online popularity vote is about to open
The theme of this competition is "dialogue childhood". The contestants use the IP elements of eight idioms and allusions in the picture book of the moon rise: meeting of magpie bridge, castle in the air, finishing the finishing point, ye gonghao long, Nezha making trouble in the sea, waiting for a rabbit, Yugong moving mountains and Chang'e running to the moon. Through the positive, full of positive energy and innovative design content of the times, it fully integrates the poetic flavor of Chinese culture and embodies the Chinese cultural connotation and spiritual connotation.
Ten experts, including well-known costume designers, collocation designers, well-known buyers, brand design directors, cultural celebrities, fashion bloggers, etc., selected the entries based on the principle of realizing the trading of original design works and meeting the commercialization attributes《 Thirty works, including star wish, akali's painting, antique age, I look at the stars on the moon and fly to moon, stand out. At present, the shortlisted contestants are making the design scheme of their works in kind to prepare for the final.
From August 3, the contest will enter the online popularity voting stage https://dwz.cn/r8LC5d74 For the final total. The results of online popularity will be announced on August 11, and the final selection will be held on August 13. The final competition will select one gold award, one silver award, one bronze award, one creative design award, one commercial value award and one Internet popularity award. The award ceremony will be held on August 18.
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Nezha makes trouble in the sea by Han Xiaoqi and Li Zhongyan
? ? ? Tap the original potential of cutting edge design to help the process of branding and Marketization
As a professional fashion design competition, get wow aims to excavate and incubate new designers. It stands out from all kinds of competitions with the development concept of exciting youth and close to the market, and is highly recognized by many fashion professionals.
As the judge of the competition, Liu Yixing, the founder of the first-line and extended brand, gave a good evaluation of the shortlisted works. He said that many of the shortlisted works, whether they are brand planning or IP image design, have a certain marketability and strong commercial transformation value“ This get wow Internet fashion design competition pays more attention to the potential and future development of designers, and gives designers the opportunity to show their ideas. It is an active exploration to improve the training and growth mechanism of fashion talents. In addition, it is of great value to the brand and the market, and has played a certain role in providing high-quality clothing fashion design at this stage and strengthening the original energy. " Liu Yixing said.
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Upgrade to play flame by Li Huameng
? ? ? Deep understanding of design from the competition and making accumulation for the creation of independent brand
The influence of an excellent competition is always multi-dimensional. In the past six years since the competition was founded, a number of excellent designers have moved from the getshow arena to the domestic and international markets full of vitality, and have gradually become the backbone of the development of fashion industry. Many players talk about their growth through gethow, always feeling full of harvest.
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Fly to moon by Liu Ziwei
Liu Ziwei, the contestant, was shortlisted in the top 30 for his "fly to moon" work. He said that fashion design is not a fast-moving product, and a large number of elements need to be considered to ensure the integrity of the design, especially for different groups of people. The theme of the contest "talking about childhood" is not only a competition direction, but also a bridge between the designer's childhood self and the childlike innocence in his heart. At present, Liu Ziwei is preparing for the follow-up competition. He hopes to take the get wow Internet design competition as an opportunity, and with the help of rich industry resources, he can make a good accumulation for establishing his own brand in the future.
Over the past six years, get wow Internet fashion design competition has been striving to build a broader stage for contestants and provide strong talent support for the high-quality development of brands and even the fashion industry.
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A colorful world by Peng Lei
It is reported that during this year's China (Qingdao) international fashion week, not only the top 30 contestants' works will be combined for a special release show, but also excellent works static exhibition and immersive experience exhibition area will be opened. In addition, more market-oriented entries will be selected to promote the transaction of original design and escort the strength of original design to the greatest extent.