Chinese Valentine'S Day On Chinese Valentine'S Day

In a few days, it is the traditional Chinese Valentine's day in China. Nowadays, it has been regarded as a Valentine's day in the West. This is the modern revival and revival of traditional festivals, the inheritance and promotion of traditional culture, and the vivid demonstration of cultural consciousness and cultural confidence.

Speaking of the Chinese Valentine's day, Xiaobian can't help thinking of China red bean group. This enterprise has held "red bean Tanabata Festival" for more than 20 years. Xiaobian has been invited to participate in many activities of "red bean Tanabata Festival". He is deeply moved by Mr. Zhou Haijiang's persistence in inheriting and promoting traditional culture.

From "Qiqiao Festival" to "Chinese Valentine's Day", the time axis of this process stretches for thousands of years. From the inheritance and promotion of traditional culture, we can more intuitively feel the important practical significance of enterprises with a high sense of social responsibility like Hongdou Group to carry forward traditional culture, It is precisely because there are so many red bean groups who are persistent in carrying forward the traditional culture that the Chinese traditional culture can be inherited and carried forward from generation to generation.

Tanabata, also known as "daughter's Day", has a graceful and romantic temperament. In addition to the love story from the Cowherd and the weaver girl, the Chinese Valentine's Day is not only "affectionate", but also full of expectant praying rituals such as begging for skills, drying books, women worshiping Zhinu and men worshiping Kuixing. As the first batch of traditional festivals listed in the National Intangible Cultural Heritage Representative project list in 2006, "Qixi" has not only carried the traditional culture's philosophical worship of heaven and earth stars, but also full of people's unremitting pursuit of a better life.

Since ancient times, the folk activities of the Double Seventh Festival are rich and diverse. It is said that when you stay under the grape trellis on the eve of the seventh lunar new year, you can hear the whispers of meeting Cowherd and weaving girl; There are more targeted praying customs, such as needling and spiders should be skillful; There are also those who worship Zhinu and Kuixing stars in order to fulfill their wishes... These folk traditions with a sense of ceremony continue the ancient context and tell the young fairy tales of the adult world.

Festival is a kind of folk culture created by people all over the world to adapt to different needs of production and life, and is an important part of human folk culture. 5000 years of glorious Chinese culture, eventually precipitated into a specific Festival, it contains the most essence of our culture, the most valuable part. Therefore, to understand the traditional festivals is the best and fastest way to understand our history and culture.

Today, we should review the rich cultural connotation of the ancient Chinese Valentine's day, more deeply understand the ancient and modern evolution of the Qixi culture, and strengthen our cultural consciousness and cultural confidence.

Eternal pursuit of beautiful love

Ge Hong of the Eastern Jin Dynasty wrote "Xijing Zaji", which is the earliest record of "begging for skill" in the literature that "the colorful women of Han Dynasty often wear seven hole needles in Kaijin building on July 7. With the development of the times, the forms and contents of "begging for cleverness" have gradually been enriched by the customs of wearing needles, testing skills by throwing needles, worshiping weaving girls, eating ingenious fruits and catching dew.

Compared with the men who advocate the title of "gold medal" and "returning home in good clothes," Qiao "is the basic skill for ancient women to settle down, and is also a representative of virtuous, capable and well managed family. As fairies in the sky, people pray for the corresponding skills. It is the industrious people's yearning and pursuit for a happy life.

In addition to begging for cleverness, the "emotion" line related to Cowherd and weaver girl is also an important theme of the Chinese Valentine's day“ As soon as the golden wind and the jade dew meet, they will win countless lives. "Influenced by the love story of the Cowherd and the weaver girl, the poems about the Chinese Valentine's day since ancient times have always been concerned with love. If the two feelings are long, they will not be in the morning and evening." from a glance to the mutual love, and then to the daily emotion, the wisdom of the ancient people about "feelings" always has a thorough understanding of free and easy, thick and warm. Romance, this is people's eternal pursuit of beautiful love.

The evolution of the traditional culture of the Double Seventh Festival

From the traditional rural society to the modern society, the virtue of "dexterity" in ancient times is not the only standard to judge women's excellence“ "Ingenuity" has a richer expression and extension in modern society. Equality between men and women is an important symbol of modern culture. Women, like men, struggle hard in society, gain recognition through efforts and gain independence in economy and spirit. The social function of "Qiqiao" is gradually weakening. In the integration with modern life, "Qiqiao" has a more symbolic significance. At this time, the love elements of Chinese Valentine's day are enlarged, and the expression of love in the festival is more abundant.

Influenced by foreign culture, the popularity of Western cultural festivals has become the cultural product of the global development of modern society and economy, and has become the daily life of modern people. Compared with the Western Valentine's day, which is promoted by various factors such as businesses, the Chinese Valentine's Day is inheriting and developing continuously, and the charm of traditional culture is more and more attractive to modern people. The Chinese Valentine's Day is imperceptibly formed.

As a national intangible cultural heritage, the cultural connotation of traditional Chinese Valentine's day changes in the process of social development and changes, making the vitality of traditional Chinese Valentine's day culture fresh.

The modern revival of traditional culture

Today, with the rapid development of information technology and the great changes in social life brought about by the Internet, Internet of things, big data and intelligence, traditional festivals also need to keep pace with the times. At this time, we need to innovate the form of modern traditional festivals. We should live the traditional festivals with colorful and healthy modern forms, so that the ritual sense of traditional festivals can be connected with modern life, so that people can enjoy traditional festivals naturally, so as to make traditional festivals full of popularity and carry forward.

On the Chinese Valentine's day in 2020, JD big data shows that in the week before the Chinese Valentine's day, the relevant searches increased by 280% month on month, among which the most searched items were "gifts", "chocolates" and "for men / girlfriends". According to Shenzhen news network, jadeite jewelry with Chinese traditional culture flavor was the most popular on the eve of the seventh lunar new year, with sales up 53% year-on-year. At the same time, crystal agate, pearl and Hetian jade also increased by 40% - 50%.

In the face of the prevalence of Western Valentine's day, the rise of Chinese Valentine's Day is not only a return of traditional culture, but also a strong vitality of traditional culture. It is not only the Chinese New Year Festival, the Qingming Festival, the Dragon Boat Festival, the Mid Autumn Festival, the Spring Festival and other traditional festivals. We should fully respect its existing excellent traditions and culture in the connection of traditional culture and modern civilization, the integration of traditional culture and modern life, keep pace with the times, and live the "our festival" through various and colorful modern forms, We should strengthen our cultural consciousness and self-confidence.

Chinese Valentine's Day is coming soon. What are you going to do this year? This year is the 21st consecutive year that Hongdou Group has held a series of activities of "red bean Tanabata Festival", which is specially recommended by the editor. At 19:30 p.m. on August 14, Hongdou Group cooperated with CCTV to exclusively present the special program "love your own light and pursue light" for the sixth time CCTV3 variety channel broadcast, the evening party has a number of stars and celebrities singing the Chinese Valentine's day romance.

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