When The Poetry Couplet Competition Meets The Red Bean Tanabata Festival: Let The Traditional Folk Festival Be Deeply Rooted In The Hearts Of The People With Creation

- the results of the National Poetry couplet competition of "red bean sentiment and praising the party's kindness" will be released at the red bean Qixi evening party

On the evening of August 14, at the live theme evening of "lovesickness and love is the Chinese Valentine's Day" hosted by Hongdou Group, the National Poetry couplet competition of "red bean feeling and praising the party's grace" jointly held by Jiangsu couplet Research Association and Hongdou Group will release the winning works.

Among the announced winning works, "the moon of toad in the sky, the lotus lamp on the river, moving countless hearts, looking straight at the flying magpie of the Milky way; Southern poetry, Oriental verve, is the eternal complex. It should be noted that red beans are better than roses. A kind of Acacia with red beans can teach the rose to be inferior. The oath is lingering, and the heart will never grow old; Thousands of miles of milky way look at the eye, wish the world sentimental, stars romantic, good dream often from the moon circle "" inherit the thousand year famous lines, hold in the palm, red bean is particularly meaningful; For the Chinese Valentine's day, the branches are picked, and the heart is devoted to the reunion of the Italian Communist Party. "" Acacia mangium "gives the soul, but there is a lover in the view of the Chinese Valentine's day. Who wrote the legendary love of his family and country, and integrated into the spring of February in Jiangnan. " Such a poem couplet related to the Chinese Valentine's day has broad implications, graceful and sentimental, inherits the poetry culture, and strengthens the cultural self-confidence, which makes people feel the beauty of the Chinese Valentine's day.

It is reported that in order to celebrate the 100th anniversary of the founding of the Communist Party of China, review the glorious course of the party, and further promote the excellent traditional Chinese culture, the "red bean sentiment" poetry couplet competition began to collect poems and couplets from the vast number of couplets at home and abroad since March 27, which has attracted wide attention and active participation of many red fans. The competition received nearly 10000 pieces (vice) works of more than 2000 couplets in China. One first prize, three second prize and six third prize were selected for poetry and couplet.

This is not the first initiative of Hongdou Group to spread the Tanabata culture. As early as 2001, the first red bean Festival, red bean held a written meeting of the Chinese Valentine's day, which opened the prelude of carrying forward and inheriting the traditional culture of Chinese Valentine's day for 21 years. At the second red bean Double Seventh Festival in 2002, Hongdou Group, together with the Chinese poetry society, Chinese poetry magazine and Wuxi Municipal Party Committee Propaganda Department, held a poetry competition, which was the first prize of 200000 yuan, with a cumulative bonus of 400000 yuan to find Wang Wei. In the competition, not only the judges gathered together, but also the poet Liu Zheng won the title of the competition with an old style song of red beans. Yu Guangzhong, a famous poet in Taiwan, also wrote an inscription for the red bean Tanabata Festival, a grain of red bean. It can be said that it is unprecedented. At the celebration of the 20th anniversary of the red bean Tanabata Festival in 2020, many famous poets, such as Liu Zheng, Ding Mang, Ding Guocheng, Feng simian and Xu Mingde, who have been associated with red bean Tanabata for more than 20 years, either came to the scene or congratulated, adding splendor to the milestone node of the festival.

Poetry is a dazzling chapter in Chinese traditional culture, with the beauty of great elegance. To open the road of rejuvenation of the Chinese Valentine's day with "elegance", it shows the heart of Hongdou Group to revitalize traditional culture. As an important carrier of culture, traditional festivals embody the values, beliefs, ethics and codes of conduct of the Chinese nation. The quiet and long-standing poetry, with its rich historical significance and cultural connotation, endows the traditional festivals with great charm, and, in a subtle way, embeds the spiritual integrity and moral strength of the Chinese nation into the hearts of the people, which contains the root and soul of the Chinese nation.

In this era of increasingly fragmented information, how can we make traditional festivals more attractive to young people, let people better experience the culture behind traditional festivals, and combine traditional festivals with contemporary life? On the road of rejuvenating the Chinese Valentine's day, the red bean group has made great efforts to integrate this folk festival, which belongs to the farming society, into the livelihood of modern society along with clothing, food, housing, transportation, culture and entertainment.

It is an important way to carry forward the excellent Chinese traditional culture and an inevitable choice to enhance the cultural confidence of the whole nation and build a cultural power. Hongdou Group has been advocating the Double Seventh Festival for several decades. It has been applied to poetry creation and production of spiritual and cultural products. It has invested cultural benefits into brand building and unified social and economic benefits. It has made a beneficial attempt to further revive the traditional festivals of the Chinese nation and better carry forward the traditional culture of the nation.

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