Cultivate New Growth Momentum Of Cotton Industry

Recently, Lin Li, a resident of Xihu District, Nanchang City, Jiangxi Province, came back from work and took out the cotton underwear she bought for her children from the intelligent express cabinet“ The underwear I buy for my children are all cotton products, and the quilts covered are more breathable Said Lin Li.

Cotton and cotton textiles are important daily consumer goods. In the near future, textile recovery has led to an increase in cotton consumption. According to the survey and forecast of China Cotton Association, the national cotton consumption will be 8.1 million tons from 2020 to 2021, up 5.9% over the previous year.

At present, cotton demand is picking up, cotton prices are stable, and supply and demand are basically balanced. A few days ago, "China's cotton turnover inventory report" showed that in June, the domestic textile enterprise operating rate remained high, the downstream market overall production and sales were smooth, the market consumption was good, and the cotton demand was strong. Gao Fang, President of China Cotton Association, said that China's cotton supply is sufficient, and it is necessary to speed up the construction of cotton brands and promote the cotton industry to move towards the middle and high end of the value chain, relying on the advantages of China's economic scale and market expansion.

"The Internet, big data, cloud computing, Internet of things and other modern information technologies are speeding up the application of cotton e-commerce, modern logistics, online supply chain finance and other fields, driving the cotton industry to open a broader development space." Yang Baofu, deputy general manager of the national cotton trading market affiliated to China supply and marketing group, believes that it is necessary to strengthen the cooperation between cotton related enterprises, promote the deep integration of modern information technology with the cotton industry and textile industry, and inject new vitality into the traditional industry of cotton flower from the aspects of industry development norms, enterprise operation mode, and cotton farmers' production mode. Relevant enterprises should strengthen innovation, provide consumers with more green, environment-friendly and healthy new products, enhance market competitiveness, and cultivate new driving forces for industry growth.

"Young consumers not only pay attention to the functions and brands of products, but also favor healthy and environmentally friendly products." With a history of more than 40 years, Yida group has formed a vertical integrated supply chain of cotton seeds, spinning, dyes, garment accessories, retail and export. Chen Haiying, general manager of Yida China Holding Co., Ltd., believes that we should not only attach importance to quality construction and improve cotton quality, but also strengthen brand awareness and explore brand value to meet people's demand for upgrading cotton products.

(source: People's daily)

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