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Open A New Chapter Of Development And See How The Qingfanglian Is Transformed Into A Magnificent One?

2021/8/23 14:53:00 0

　　 Reporter Xia Xiaoyun

The 14th five year plan ? Qilu embarks on a new journey ?

Series reports on the textile and garment industry of Qilu in the past century

　　 The development history of Qingdao City textile industry can be traced back to a hundred years, enjoying the reputation of "shangqingtian". In the opening year of the "14th five year plan", as the main body of inheriting the century old industrial civilization and historical culture of Qingdao textile, Qingdao Textile union holding group is opening a new chapter of the company's transformation and development.

　　 Around the new century, Qingdao has accelerated the adjustment of urban economic structure and the optimization of industrial layout. In the tide of implementing the reform and reorganization of state-owned cotton textile enterprises, Qingdao Textile union holding group emerged as the times require, and was determined as a platform for the reform and development of state-owned cotton textile enterprises by the Qingdao municipal Party committee and government in 2005. Since its establishment, Qingdao Textile union holding group has taken "striving to be a Chinese functional textile expert" as its own responsibility, relying on its core technology in the field of multi-component differentiated functional textiles, and with the global service trade, it has helped to build a green supply chain and fashion ecosystem, integrating nearly 1000 upstream and downstream enterprises, occupying a leading position in the industry segmentation field.

　　 In the past few years, especially since 2018, in the face of the continuous turbulent market environment at home and abroad and the sudden impact of the new crown pneumonia epidemic, qingfanglian has overcome many difficulties and realized the smooth operation of its main textile industry. At the same time, it has gradually grown into a platform group company with the development and operation of smart Industrial Park and industrial investment as its core business, For the next step to achieve a higher quality of upgrading and development has laid the foundation.

　　 During the "14th five year plan" period, Qingdao Textile Federation will adhere to the concept of "based on textile transformation and upgrading, jump out of textile and develop textile", actively integrate into the rising strategy of Qingdao Jiaozhou Bay East Coast, seize the leading advantages of regional RCEP economic and trade cooperation and industrial Internet development opportunities, and accelerate the construction of "trade center" of textile valley with "culture + service trade + consumer Internet"; Give full play to its own advantages in technology, industry and brand, with the help of Internet of things thinking and platform technology, comprehensively promote the upgrading of Taierzhuang "industrial center" and the construction of industrial Internet platform, and build a new development pattern of "industry + trade" in the new era with the benign interaction of "double centers".

　　 Enabling intelligent manufacturing and service trade with the new generation of information technology, making "qingfanglian" industrial brand better and stronger

　　 With China's international influence, the improvement of people's life quality and the change of consumption concept, high-quality and multi-functional textile consumer goods are favored by more and more consumers.

　　 Therefore, qingfanglian will further enlarge its R & D and technical advantages of multi-component differentiated functional textiles, focus on the innovative application of advanced intelligent manufacturing technology in large-scale spinning production, centering on new materials, new processes and new products, and based on the digitalization of textile equipment and information interconnection, Accelerate investment in Taierzhuang production center to build a digital and intelligent workshop for the whole process of spinning production. The first phase plans to invest 20 million yuan, with the digital transformation of enabling enterprises as the core, to realize the comprehensive integration of design and development, production and manufacturing, enterprise management, marketing and business decision-making in the intelligent environment, create an industry intelligent model factory, explore customized services and remote operation and maintenance services, and enhance the ability of customized design and collaborative manufacturing; To achieve a high degree of collaboration between manufacturing and market demand.

　　 In addition, relying on the textile Valley service trade platform, the Qingfang Federation will also integrate into the RCEP Qingdao Economic and trade cooperation first innovation experimental base strategy, and actively participate in and promote the construction of regional textile and garment industry internet platform -- Textile union cloud and textile raw materials bulk trade trading center. Make use of the thinking of the Internet of things to create a convenient, efficient, green supply chain and ecological chain; At the same time, facing Japan, South Korea and Southeast Asia, we will vigorously develop regional platform businesses such as bulk collection of textile raw materials and supply chain finance, expand value-added services such as brand and technology, and boost the transformation of the company's traditional trade to digital trade.

　　 To create the source of regional creative design and fashion consumption center of textile Valley

　　 At present, a series of textile and clothing products and brands based on Chinese culture and led by national fashion are rising rapidly. At the same time, qingfanglian is also speeding up the construction of textile Valley Cultural and commercial complex, striving to build China's regional creative design source and fashion consumption center.

　　 Textile Valley is a leading innovation platform project built by qingfanglian in order to realize its own transformation and development, relying on the urban stock real estate. After years of careful cultivation, now the textile Valley has become one of the first batch of national textile and garment creative design pilot parks, China's textile "shangqingtian" cultural communication base, national industrial heritage and Qingdao International Fashion City construction, forming a high visibility and influence in the industry.

　　 In recent years, while inheriting and carrying forward the Centennial textile history and culture of Qingdao, the textile Valley, relying on its own baohaus art district culture and brand advantages, takes original design as the internal driving force, takes clothing and home furnishings as the main line, and vigorously develops a new mode of scene based experience consumption through the mix and match layout of blocks and formats, gathering the original designer tribe, showroom, and home furnishing Brand collection stores, live broadcast, performance, festival, bar, light meal, entertainment, accommodation, buyer's shop and a large number of lifestyle and experiential formats have become a new urban fashion landmark and a punch out for young people.

　　 In addition, in order to better adapt to the new demand of experiential consumption, textile Valley has successfully developed guliyun, the first consumer Internet platform in Qingdao, with the theme of serving original design and fashion life, by using new formats and services such as cloud exhibition hall, cloud customization, online live broadcast, interactive marketing, etc., the textile Valley has built the original design, cloud customization, online live broadcast, interactive marketing and other new formats and services The bridge between flexible supply and fashion consumption leads the transformation of urban lifestyle to personalized, customized and fashionable.

　　 In the alternation of old and new, textile Valley is changing from traditional textile industry to modern fashion industry. The abandoned old factory building has become a modern fashion T-stage, a buyer's shop and a museum and art museum with strong artistic atmosphere, attracting nearly one million domestic and foreign tourists to visit the park every year.

　　 Give full play to the "locomotive" spirit of Party Building

　　 With a long history and glorious tradition, the Centennial youth Textile Federation has always regarded party building as a long-term task, which runs through all aspects of enterprise production and management, cultural construction, talent team, brand building, etc., and constantly pays attention to it. Party building is a productive force, which injects infinite vitality into the development of Qingfang Federation.

　　 For many years, the Party committee of the group company, as the disseminator and inheritor of the spirit of model worker, labor spirit and craftsman spirit of "Hao Jianxiu group", has been carrying forward the "locomotive" spirit of "striving for innovation and selfless dedication". Especially in the past two years, under the leadership of the Party committee and Secretary of the company, Party organizations at all levels have fully played their role as a fighting fortress, leading all Party members, cadres and workers to unite and overcome difficulties to ensure the stability of the company's production and operation; Scientifically resist the epidemic situation, resume production and work in time, and ensure the livelihood of employees; We should promote investment promotion, solve debt financing, implement adjustment and restructuring, and lay a solid foundation for the healthy development of the company.

　　 This year marks the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th five year plan. The Federation will continue to adhere to the guidance of Xi Jinping's Thought on socialism with Chinese characteristics for a new era, earnestly study and implement the spirit of General Secretary Xi Jinping's "July 1" important speech, focus on improving and strengthening the main business, accelerating the transformation and development of the company, unify ideas, gather consensus and deepen reform, Strive for development and make greater contributions to the realization of high quality and sustainable development of Qingdao's textile industry for a century.