? ? ? A few days ago, The sixth session Get wow Internet fashion design competition finals The selection was successfully held in Beijing. After careful consideration and careful selection by the professional jury, the Top 30 The final evaluation was made for the designer's works, and six groups of excellent works were outstanding in terms of design professionalism, innovation, IP theme performance, process level, trend and commercial landing.

Re born, a gold award winning work by Xu Jingyi

Silver award work fly to moon, author: Liu Ziwei

Wang Zihao and Zhang Junhao wrote the bronze prize work "running to the moon"

Contestant Xu Jingyi's "re born" won the first prize, while Liu Ziwei's "fly to moon" won the silver prize; Wang Zihao and Zhang Junhao won the bronze prize for their work "running to the moon". Contestant Lu Yanbin's work "return from a journey" won the creative design award; Contestant Tang Chu's work "I look at the stars on the moon" won the commercial value award; The works of Liu Hongjun and Wang Yingying won the most popular award. It is reported that the get wow Internet fashion design competition is hosted by the Oriental fashion center and undertaken by Beijing fashion show Technology Co., Ltd. Since its establishment for six years, the get wow competition has constantly innovated its theme. This year, it is an IP empowerment competition. In conjunction with the magic elephant children's book library of Guangxi Normal University Press, it launched a national trend children's wear competition with the theme of dialogue childhood and the IP of children's picture book moon rise.

Guochao + children's wear, inheritance more innovative

Since its establishment, get wow competition has been closely following the market and the development concept of the trend, which has stood out from all kinds of competitions, and has been warmly pursued by the majority of young designers. This competition is the first time to use IP empowerment, which has been highly recognized by the final jury with both professional and business vision.

At the scene of the evaluation, Ms. Liu Wei is seriously grading the contestants

Liu Wei, winner of China's highest fashion design award "Golden Summit Award", founder of Rose Rose Davie customized brand and art consultant of Oriental Fashion Center, has participated in the evaluation activities of get world competition for many times, and witnessed the growth and development of the competition all the way. She said, "the theme of the competition has always been distinctive. The theme of this year's dialogue with childhood is in line with the current national trend. The contestants skillfully integrate Chinese traditional culture into the design, and even extend it to accessories, which is very innovative."

Mr. Cao Jianzhong carefully examines the details of the contestants' garments

Cao Jianzhong, Professor of the art school of Beijing Union University and director of the Institute of art and design of Beijing Union University, also quite recognized this. He believes that cultural heritage is particularly important at the moment. The get wow competition cuts into the theme of national trend from picture books, which is not available in other similar competitions, and gives more performance space for competitors.

The judges of Chang Xinyue affirmed the peripheral products made by the contestants

m. Chang Xinyue, MD / planning director of tsubomi brand, former vice president of hafen R & D, deputy general manager of independent designer fangwhoo and design director of Cecile Carine, said that at present, the quality of children's clothing in China is not inferior to that of foreign brands, but the styles are still uneven. Many entries have good performance in style and series sense, and even designed a lot of peripheral products, which is worthy of recognition. This is also the idea with commercial value in this competition.

Take advantage of IP to expand depth and breadth

At present, IP has become the mainstream way to break the inherent impression and quickly realize branding. Taking advantage of IP, the get wow competition has made cross-border cooperation with the picture book "Moonrise" to combine the entries and IP elements in depth, express traditional culture with works, and expand the breadth and depth of the development of the competition.

Judge Xu Xiaohan praised the potential of the contestants' design style

Xu Xiaohan, general manager of China Bo cultural innovation, Secretary General of China National Minority Cultural Relics Protection Association and vice president of Tianjin Binhai Cultural Tourism Association, said that the combination of IP and products is the new trend and trend of the competition development. Through a story, let the contestants digest, and finally express the cultural content in the form of products, which is more profound than simple mapping. Xu Xiaohan thinks that the overall design strength of the competition has made great progress compared with the past, and the contestants have great potential for the presentation of style design.

Judge Wang Lin said that taking advantage of IP, there will be broad development space in the future

? ? ? Wang Lin, executive director of Qingdao Zhongfang Yilian Fashion Industry Investment Group Co., Ltd., said: "this year's competition focuses on the picture book of moonrise. It's the first attempt to combine with IP, which requires designers to understand, transform and absorb IP content in a very short time. Many of the entries are presented in line with expectations. In the future, we also plan to have a group of such original designers and IP. Whether it is an independent brand or a joint brand, there is a broad space for development. "

? ? ? Indeed, although the competition is combined with IP for the first time, this get wow competition is undoubtedly a far-reaching attempt. It not only helps the rise of Guochao children's wear, but also leads to new ideas of commercial design competition. I believe that the follow-up get wow competition will present more wonderful ideas at such a new starting point.