"Yulin Cashmere" Makes A New Appearance In 2021 Winter Expo

On September 3, 2021 International Winter Sports Expo (Beijing)“ Winter Expo ”）The curtain was officially opened in Beijing. Yulin City, as a famous city of wool cold clothing in China, 9 well-known cashmere enterprises will make a collective appearance with new achievements in this winter Expo, which will set off a warm ice fire storm when the winter of ice and snow is coming.

It is understood that Yulin has Wool processing There are more than 350 affiliated enterprises, 27 Enterprises above Designated Size, and more than 30000 employees. The annual output reaches 16 million pieces and the annual output value is nearly 3 billion yuan. The product categories include wool cold proof clothing series products, work clothes, uniforms, school uniforms, sports clothes, special protective clothing, etc. the market covers more than 20 provinces, cities and autonomous regions in China, and the sales volume of wool winter clothing accounts for 75% of the same products in China. It is estimated that by the end of 2022, Yulin's wool industry will achieve an annual process output value of 5 billion yuan, and more than 50 enterprises above the designated scale, which will significantly improve the innovative design ability and "intelligent" manufacturing level of the whole city's wool cashmere industry, and strive to build Yulin into a first-class wool cold clothing industrial base in China, a high-end cashmere trading center and a cashmere products processing center in northern China Production base of wool and cashmere outdoor sports clothing in Northwest China. In this winter Expo, Yulin City has 9 enterprises participating in the exhibition, namely, Dongyun garment making, kuaoling, Hongliu, Munsell, warm core sheep, qizhiyang, Tonghai cashmere industry, yanglaoda, yirenmei. These 9 enterprise brands are agglomerated into a regional brand, comprehensively displaying new technologies, new models, new formats and new achievements, so as to better create the brand image of wool industry.

Munsell clothing was founded in 2003, with more than 20000 square meters of standardized workshops, with an annual value of 200 million yuan. Over the past 10 years, the company has developed more than 200 kinds of high-grade wool cold proof pants with the development concept of "natural environmental protection, decompression and load reduction", and obtained six national appearance patents and new practical technology patents. In order to continuously optimize the products, Munsell has also carried out wool degradation test. In recent years, it has been awarded many honorary titles, such as "top 500 enterprises of China's textile and garment competitiveness", "national key tracking and cultivating clothing and home textile independent brand enterprises", "Yulin scientific and technological enterprises", "Shaanxi famous brand", "Shaanxi famous brand", etc.

Tonghai Cashmere Industry Co., Ltd. was established in 2007, mainly engaged in cashmere carding and processing business, including the production and sales of cashmere products, such as washed cashmere, cashmere sliver, cashmere coarse spinning yarn, cashmere worsted yarn, cashmere sweater, etc., and has reached an annual storage of 1200 tons of cashmere raw cashmere and 600 tons of carding cashmere Tons of production capacity. There are three product brands of "shepherd", "northern shepherd" and "jcffa", among which "shepherd" has won the famous trademark of Shaanxi Province. In October 2015, the company was officially listed in the National SME share transfer system, becoming the first public company listed on the new third board in Yulin. In 2018, it was recognized as "national key leading enterprise of agricultural industrialization" by the Ministry of agriculture and rural areas.

It is understood that the content of this year's winter Expo will be richer, the scale will be increased, and the level will be improved. More new technologies, new achievements and new services will be seen in the exhibition, which will be released and displayed through this international platform. This also fully shows that China's service industry and service trade have entered a higher quality development stage, and enterprises should pay more attention to the Chinese brand.

In addition to Munsell clothing, Tonghai cashmere industry, the exhibition also includes Shaanxi Yangda clothing. Yanglaoda produces more than 1000 products in eight categories, including pure wool cold proof clothing, pure wool craft pants, cashmere pants, woolen quilt, T-shirt and thermal underwear, covering more than 200 cities in Northeast, north, northwest and East China. The company has more than 2800 sales terminal outlets and agencies, and annually produces more than 1 million pure wool cold proof clothing. It is the only provincial textile and garment backbone enterprise in Yulin City, and the largest R & D and production base of woolen fleece cold proof clothing in China.

Yirenmei has a number of brands, and operates dozens of chain stores in five categories: "yirenmei brand light fashion wool collection store", "yirenmei professional clothing store", "yirenmei advanced customization store", "yirenmei after-sales service and care shop" and "online flagship store of yirenmei". In the future, yirenmei will continue to optimize its sales channels, hold various types of promotion activities combining dynamic and static, online and offline mutual drainage, and form a three-dimensional brand promotion network. Continuously improve the service quality, provide consumers with high-quality, cost-effective products, so that consumers can wear comfortable, fashion, taste and confidence.

Hongliu clothing, which was established in 1993, is also popular in 17 provinces, cities and autonomous regions in northwest, North and Northeast China. Hundreds of brand stores, shops in stores, shopping malls and other sales outlets have been set up, and a strong marketing network has been established. In the same way, there are seven sheep clothing, which mainly focus on the research and development, design, production and sales of wool cold proof clothing series products. They have made certain achievements in the professional tooling, bedding, cashmere sweater and other series products.

Dongyun clothing mainly produces and sells "dongnaier" brand cold proof clothing, cotton trousers, and horse clips with wool and camel hair as fillers. It is constantly pioneering, innovative and enterprising, and earnestly practices the value concept of "integrity, responsibility, innovation and team", To customers to truly fulfill the "dongnaier more cold more beautiful" this eternal brand commitment.

It is a poverty alleviation and employment enterprise and image enterprise designated by the district government.

Warm core sheep clothing is a "high starting point, high requirements, high standards" concept as a guide, in the unremitting efforts of the majority of staff, rapid development into a "research and development, production, sales, after-sales service" as one of the professional, large-scale wool clothing enterprises.

In this winter Expo, the wool enterprises in Yulin set up a new wind vane for the cashmere market with the advantages of core technology and good quality. The technology and appearance of many products under Yulin are the discussion points of this exhibition. Over the years, the market share of Yulin cashmere has been gradually expanded by virtue of its brand reputation, product satisfaction, technical strength and industry status. Combined with the secondary dissemination of Internet and product word-of-mouth, Yulin cashmere market share still has huge market potential.

"Starting from the needs of users to design products, make products with texture and trust, and let more users feel happy", this is the concept and original intention of Yulin woolen brand, and it is this concept that makes each product understand users better and is well received by users. participate in Winter Expo The 9 enterprises, especially to show the culture of domestic brands, will be of great significance to improve the quality of domestic cashmere products and boost the international development of domestic cashmere brands. These brands will continue to pursue progress and leap forward, and strive to become the first-class domestic brands with customers' trust, distinctive characteristics, safety and qualification, innovation driven and value excellence, and actively contribute to the overall situation of national economic construction and the needs of the people for a better life.