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Looking Forward To The Colorful Dress Night“ End Of Preliminary Evaluation Of "Dacheng Market" Cup Chinese Costume Design Competition

2021/8/19 17:47:00 0

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　　 ? With the successful conclusion of the solicitation and preliminary evaluation, Shengshi China - "Dacheng market" cup Chinese costume design competition has officially entered the stage of preparation for the finals and award ceremony. The past four months have been a special journey with grand vision, family and country feelings, creative passion and youthful vitality. Looking forward to the splendid night, let's review this extraordinary colorful summer together.

　　 Pay tribute to prosperous China

　　 A new milestone in the revival of national culture ?

　　 On April 22, the press conference and launching ceremony of "flourishing age · China - Dacheng market" cup Chinese costume design competition and "chishang brocade cup Chinese costume design competition" were solemnly held in Beijing hotel. ?

　　 Du Yuzhou, former president of China Textile Industry Federation; Xia Lingmin, vice president of China Textile Industry Federation; Jing Xiaomin, vice president of Wuzhou communication publishing house and expert in foreign publicity; Ni Yangsheng, executive vice president of China Textile and Clothing Education Association; Yang Jian, vice chairman of China Fashion Designers Association; Li Dangqi, chairman of the 7th Council of China Fashion Designers Association and professor of Fine Arts School of Tsinghua University, Qian Jin, general consultant of "prosperous times · China" series design competition and chairman of China Textile Network Technology Co., Ltd.; Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of China Textile Federation circulation branch; Zhu Guoxue, Secretary General of China Textile Industry Enterprise Management Association; Yu Minjing, executive vice president of China Textile Photography Association and vice president of China Textile Federation circulation branch, Xu Feng, deputy director of China Textile Federation news center and President of textile and clothing weekly magazine, and other leaders from the national industry association; Yang Shuqiong, President of Sichuan garment (clothing) Industry Association; Huang Zhitai, deputy director of Jinniu District People's government; Zhong Yu, Secretary of the Party committee and director of Jinniu District Market Development Service Center; Zhou Qiwei, deputy director of Jinniu District Bureau of Commerce; Che Yang, deputy director of international business district Management Committee; Tang Hong, deputy director of district market development service center; vice president of China individual workers association Chen Xiande, chairman of Chengdu Jiarun real estate group; Luo Jinsheng, vice president of Chengdu Jiarun real estate group and general manager of Dacheng market; Zhou Mei, general manager of chishangjin Commercial Management Co., Ltd.; Hu Guangjun, successor of Sichuan brocade; Zhao Chongyan, researcher of shuxiu innovation design center; etc; Zhang Zhaoda, a famous artist and designer of the "Golden Summit Award" of China's highest fashion design award, Wang Yongjin, Dean of the school of fashion art and engineering, Beijing Institute of fashion, Wang Yutao, designer of the "Golden Summit Award" of China's highest fashion design award, Chu Yan, Associate professor of Beijing Institute of fashion and one of China's top ten fashion designers, Cui Manli, a famous writer, and other guests from the cultural and fashion circles, And more than 20 news media participated in the event.

　　 Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of circulation branch of China Textile Federation, presided over the event.

　　 Pay tribute to prosperous China

　　 A new milestone in the revival of national culture

　　 In recent years, the state attaches great importance to the inheritance and innovation of excellent national culture. Clothing has become an important carrier of cultural power and national rejuvenation. China's clothing industry has regarded the inheritance and innovation of national culture, the integration of traditional clothing culture and modern fashion as its own responsibility.

　　 In this context, the "flourishing age · China -" Dacheng market cup Chinese costume design competition and "chishang brocade cup Chinese Hanfu design competition" came into being, aiming to show the new era style of China through the cultural heritage and artistic innovation of Chinese traditional clothing.

　　 Chen Xiande said that cultural power is a historic opportunity for every Chinese enterprise and individual. In the new era of building a socialist modern power, the younger generation is rewriting the pattern and development of China's fashion industry. Dacheng market is based on the high-quality development of Hehuachi business district, focusing on original design and Chinese culture, and is committed to the perfect combination of traditional cultural elements and the new generation of fashion consumption lifestyle“ Adhering to the cultural mission and industrial opportunity given by the new era, the "prosperous China" series of events has carried out the revival, innovation and breakthrough of Chinese traditional clothing culture, and is committed to re understanding the cultural confidence and pride brought by traditional culture and clothing aesthetics.

　　 Huang Zhitai said that in recent years, Jinniu District has actively seized the opportunity for the construction and development of Chengdu Chongqing double city economic circle, relying on the Hehuachi market, it has built such fashion industry platforms as southwest high-end customized headquarters base, original design trading center, fashion publishing center, Chuanpai clothing culture exchange center, etc., cultivating and forming the "design, R & D and sales in Jinniu, Jinniu, Sichuan, etc Manufacturing in the surrounding "fashion industry ecosystem. In the next step, Jinniu District will continue to promote the rapid and better development of the market and enterprises with an open concept, inclusive attitude and pragmatic service, and effectively promote the high-quality development of fashion culture industry. ?

　　 Xia Lingmin said that the main purpose of the Grand Chinese and Han costume design competition is to vigorously promote the national clothing culture, enhance cultural confidence, and strengthen consumers' awareness of national brand clothing culture; Select and train young designers, let young designers draw more nutrition from traditional clothing culture, organically integrate the beauty of traditional culture and modern fashion, and constantly enrich the Oriental Aesthetics in the era of globalization. At the same time, Shengshi China series of events has a very important practical significance to promote Chinese brands and Chinese design to go out, enhance the international influence of Chinese clothing brands, and win the recognition and favor of consumers at home and abroad. ?

　　 Then, Yu Minjing introduced the event around the idea, content, presentation and cultural communication of the event“ "Dacheng market" cup Chinese costume design competition takes "etiquette" as the topic. Through the integration and innovation of modern and traditional, culture and art, we hope that designers can create modern Chinese style dresses that can show Chinese cultural characteristics, and show the spirit of the times of contemporary Chinese people and the traditional charm of Chinese culture. The finals will be held in Beijing, the capital, to show the glory of Chinese clothing to the world.

　　 "Chishangjin" cup Hanfu design competition, with the theme of "wind and rhyme", is committed to combining Han culture with modern fashion, combining traditional crafts with modern consumption concept, and improving the market value of Hanfu industry. The competition will gradually launch a series of activities, such as network activities, photo exhibitions, wind gathering and shooting, which will extend to the relevant fields of the development of Hanfu industry. ?

　　 After that, Du Yuzhou, former president of China Textile Industry Federation, Xia Lingmin, vice president of China Textile Industry Association, Ni Yangsheng, executive vice president of China Textile and clothing education association, Yang Jian, vice chairman of China Fashion Designers Association, Huang Zhitai, deputy director of Jinniu District People's Government of Chengdu City, and Yang Shuqiong, President of Sichuan clothing (clothing) Industry Association, Under the joint witness of Chen Xiande, chairman of Chengdu Jiarun real estate group, Zhong Yu, Secretary of the Party committee and director of Chengdu Jinniu District Market Development Service Center, and Che Yang, deputy director of the Management Committee of international trade and trade functional zones, the "Shengshi China" series of events were officially launched. ?

　　 Taking service as the medium

　　 Exploring the light of the times of "prosperous China"

　　 With the official launch of the event, a theme Seminar on Chinese clothing culture was held at the same time, which provided theoretical support and beneficial exploration for the event from the height of clothing and cultural industry development.

　　 Under the strategic goal of "cultural power" put forward in the 14th five year plan, and under the new development pattern of speeding up the construction of internal circulation as the main body and double circulation promoting each other, the organizers of "prosperous China" series events focused on the theme of Chinese clothing culture in the opening year of the 14th five year plan. This seminar brings together government departments, national industry associations, University experts, cultural and fashion elites, inheritors of intangible cultural heritage, industry enterprises, etc., providing a valuable thought think tank for re creating a new highland of Chinese national costume culture industry. ?

　　 At the end of the seminar, Du Yuzhou, former president of the China Textile Industry Federation, said in his speech that it is really difficult for us to have Chinese modern clothing and national characteristics. Designers, manufacturers, technicians, market and other aspects are thinking about this problem, and it is also a new opportunity, an important opportunity for the development of domestic demand and industry. ?

　　 Innovation is the first element in the study of Huafu. The principle of innovation is to make the past serve the present, the foreign serve the present, and push the old to bring forth the new. We should be creators, masters of history, and create our own lives. Where is the source of the true Chinese costume with modern style? It's in Chinese people, in real life. ?

　　 Du Yuzhou said: first, we should explore and inherit the essence of traditional culture; Second, we should create a sense of the times. The sense of the times is a universal light, which shines on the traditional culture of all nations in the world. Under the light of this era, there will be new light. The light of this era is contribution. Therefore, on the issue of nationality and sense of the times, we should excavate the essence of the nation on the basis of the sense of the times and serve the modern people. It is very difficult to have modern spirit, modern style and national characteristics. Therefore, innovation, coordination, green, open, sharing, the new development concept of China's textile industry should also be used in the creation process of China's modern clothing. Therefore, the competition bears a heavy historical responsibility in the selection process. ?

　　 Focusing on the spiritual connotation of the "cultural power" in the 14th Five Year Plan period, starting from cultural heritage and cultural renaissance, and taking the inheritance and innovation of Chinese traditional costume culture as the theme, the seminar discussed the enhancement of deep cognition of Chinese traditional culture in the new era, the linkage significance of national self-improvement, cultural self-confidence and clothing, so as to arouse more people's interest and love for traditional culture. At the same time, it explores and demonstrates the necessity, ways and methods of inheriting and developing Chinese traditional clothing culture from multiple dimensions, excavates the market potential and commercial space of Han and Chinese clothing, makes traditional culture and fashion industry coexist, and also provides professional, deep and diversified wisdom thoughts and inspiration inspiration for "prosperous China" series events. ?

　　 Million bonus to break the circle

　　 Looking for inheritors of traditional costume culture

　　 With the official launch of the event, the Organizing Committee immediately launched a two-month national propaganda tour, which took the event to major clothing colleges and designer studios to preach. It not only pushed the keywords such as "Huafu", "cultural rejuvenation" and "new national trend" into hot search, but also triggered the whole industry's new thinking on the inheritance of traditional culture and the creation of Chinese clothing in the new era.

　　 Creative design for the Chinese national costume call, so that the new era of our "dress culture.". With the continuous expansion of the propaganda map, more cities and universities have been "unlocked" by the organizing committee. The offline flash activities of national style and national tide have been echoed in Wuhan, Nanchang, Chengdu and Xi'an, causing a crowd of people to clock in on the streets; Propaganda videos, creative street shots and behind the scenes scenes scenes have all landed on official accounts of major platforms such as fast hand, Shuo Yin and station B, attracting the attention of tens of millions of young netizens and creating an accurate flow pool for the event IP.

　　 On July 7, Shengshi China series design competition online propaganda meeting started. Wang Yutao, the designer and founder of beauty berry brand, who won the Golden Summit Award for two times of China's top fashion design award, joined the live studio of "prosperous China", chatted with fashion enthusiasts of the whole network about "Chinese style" and "new national trend", personally taught the "problem-solving" strategy of the million prize event, and watched more than 50000 online. ?

　　 Hold up the dream with design

　　 Top 25 of Huafu competition

　　 On July 10, Shengshi China - "Dacheng market" cup Chinese costume design competition was officially closed. A total of 1002 manuscripts were received, covering 28 provinces and cities including Beijing, Shanghai, Tianjin, Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan, Jiangxi, Heilongjiang, Jilin, Liaoning, Gansu, Inner Mongolia and Xinjiang; From more than 10 clothing enterprises and design studios, 104 Chinese professional design institutes, as well as overseas colleges and universities, such as Italy's frosinone Academy of fine arts, Marangoni Institute of fashion, Milan Polytechnic University, New York Institute of fashion, etc. Contestants include winners of national or international fashion design competitions, professional designers, teachers and students of colleges and universities. In terms of the number of manuscripts, quality and the composition of contestants, it has set a new record in fashion design competitions in recent years. ?

　　 On July 22, Li Dangqi, chairman of the 7th Council of China Fashion Designers Association and professor of the Academy of fine arts of Tsinghua University, served as the chief judge. Wu Xuewei, the winner of China Fashion Design "Golden Summit Award" and artistic director of Beijing zhuola Fashion Co., Ltd., Wang Yutao, winner of China Fashion Design "Golden Summit Award" and founder of beautyberry brand, Liu Yong, winner of China Fashion Design "Golden Summit Award" and founder of Liuyong play brand; Hu Xun, former vice president of School of fashion, Zhejiang University of technology; Zou you, Professor, deputy director of Academic Committee and doctoral supervisor of Beijing Institute of fashion and director of the 100th anniversary of the founding of the Communist Party of China, and Yuan Yan, vice president of the school of fashion and art design of Xi'an University of technology, served as judges, Offline selection in Beijing.

　　 In order to promote the concept of "prosperous China" and "Chinese costume" to the maximum extent and arouse the attention of the whole society to the Chinese national costume culture, the preliminary evaluation of the competition adopts the mode of online "cloud selection" + "online voting" + "offline selection". The jury selected 100 manuscripts that met the requirements of the competition and had good quality from all the works and entered the 5-day online voting; On July 17, the competition officially entered the online voting link. As soon as the top 100 design works were put online, they were frantically "called" by the whole network, and the official voting website received million people's attention. On the day of the preliminary evaluation meeting, 7 judges discussed and deliberated on the theme interpretation, design style and market value, and strictly selected 100 paper manuscripts based on their own design experience. In the end, 25 finalists were selected according to the results of the comprehensive jury scoring and online voting (accounting for 70% and 30% respectively).

　　 Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of circulation branch of China Textile Federation, Qian Jin, general consultant of Shengshi China series design competition, Xu Feng, deputy director of China Textile Federation news center and President of textile and clothing weekly magazine, and Yang Lei, executive vice president of Chengdu chishang Jinhan Clothing Research Institute, Zhang Lan, deputy general manager of Chengdu chishang Jinhan Clothing Industry Development Co., Ltd., and Zhao Yueru, design director of Chengdu Runjia cultural and Creative Communication Co., Ltd., and other representatives of the organizer of the competition attended the event. The preliminary evaluation meeting was presided over by Yu Minjing, executive vice president of China Textile Photography Association and vice president of circulation branch of China Textile Industry Federation. ?

　　 The atmosphere was both serious and warm. Experienced judges have said, "this is almost one of the most difficult competitions to judge.". Li Dangqi, the chief judge, has repeatedly stressed that the selection must be conducted in strict accordance with the requirements of the competition works and the theme of the competition, and the social responsibility and industry promotion significance contained in the Shengshi China series design competition are taken as important considerations“ As an expression of the ideal of "prosperous China", Huafu is not only highly practical and can be worn by people in life scenes, but also can represent the image of China and Chinese culture. ??

　　 Yang Lei said that the competition has a wide range of contributions and a high level of review. It is checked by the national leading fashion designers, which is a promotion of Chinese national costume culture. Clothing is the expression of national spirit. Today, the Chinese nation is strong again from the poor and weak environment in the past. Clothing culture should also keep pace with the times. The new generation designers should pay attention to the specific environment of modern life development, grasp the rhythm of modern life and aesthetic taste. For example, many manuscripts and works give up the red and green, and adopt the gray tone, which not only reflects the introverted and internal spirit of the Chinese nation, but also is conducive to the promotion of Chinese clothing in popular fashion life. ??

　　 Yu Minjing said that in the case of numerous competitions, the number and quality of manuscripts for the competition are above the standard. Focusing on practicality and scene, the performance of silhouette and color is more consistent with the theme of the event. She stressed that, on the one hand, Chinese clothes have the attribute of professional clothes; On the other hand, Dacheng market, one of the organizers, supports the market transformation of the shortlisted works and the commercialization development of the shortlisted players. Therefore, in the clothing production stage, the shortlisted players should pay more attention to the presentation of craft and details under the premise of focusing on the final stage effect. ??

　　 "This is the first and the beginning. In the future, we will carry out secondary promotion and in-depth incubation of representative players and works. It's not the end of the final, it's probably another start She said that the concept of "Chinese elements + ready-made clothes + formal occasions" has already gained popularity in the industry. With the promotion of the event, the organizing committee will make efforts to further transmit and implement the theme of the event, so as to show the boundless magnificence of Chinese national costume culture in the process of inheritance and innovation. ??

　　 Meet Beijing

　　 Blooming the chapter of China's splendor

　　 Since its launch, Shengshi China design series has attracted great attention in the fields of clothing, culture and education through a series of activities, such as press conference, theme seminar, national tour solicitation, offline flash of four famous cities, online preaching in live broadcast room, and online and offline preliminary evaluation The most anticipated fashion design event IP. ?

　　 Chinese excellent traditional culture contains many cultural genes that transcend time and space, cross the country, have contemporary value and are full of eternal charm. Prosperous China - "Dacheng market" cup Chinese costume design competition focuses on the excavation and re creation of Chinese traditional national costume culture. Through modern Chinese clothing design, it shows the spirit of new China, and strives to enhance the future generation's deep cognition and cultural self-confidence of Chinese traditional culture, so that traditional culture and fashion industry can coexist. ?

　　 Shengshi China - "Dacheng market" cup Chinese costume design competition finals and award ceremony are in the process of intensive preparation, and all 25 contestants have entered the intense clothing production stage. At that time, a night of picturesque and picturesque costumes is about to unfold before our eyes. Coming soon!