Attention: Taipingniao Releases 2021 Semi Annual Report

On August 30, Ningbo taipingbird Fashion Clothing Co., Ltd. (hereinafter referred to as "taipingbird") released its 2021 semi annual report.

During the reporting period, the operating revenue of taipingniao was 5.01 billion yuan, with a year-on-year increase of 55.9%; The net profit attributable to shareholders of listed companies was 410 million yuan, up 240.5% year on year; The net profit attributable to shareholders of the listed company after deducting non recurring profit and loss was 290 million yuan, an increase of 420.0% year on year.

Sound development and continuous optimization of channel quality

Comprehensive optimization of channel structure is one of the important driving forces of taipingbird's revenue and profit growth in the first half of 2021.

On the one hand, taipingniao attaches great importance to the two offline channels of direct marketing and franchise, and realizes the growth of store efficiency by strengthening the support of goods and retail empowerment.

According to the data, by the end of June 2021, the number of taipingniao stores was 4760, an increase of 460 compared with the same period last year, and an increase of 144 compared with the beginning of the period. In the first half of the year, the company's direct sales revenue reached 2.39 billion yuan, an increase of 70% over the same period of the same period of the previous year. There were + 35 direct sales net stores, and the operation quality of direct marketing channels was continuously improved; At the same time, the growth momentum of franchise channels is also continuing. The franchise revenue reached 1.05 billion yuan, an increase of 92% year-on-year. In the first half of the year, there were 109 net stores.

In terms of online retail, the performance of Pacific bird is also very outstanding. In addition to the traditional e-commerce platform, community marketing and live marketing have gradually become an important way for young consumers to interact and communicate with brands. During the reporting period, the company's online channel business revenue was 1.55 billion yuan, up 38% year-on-year, and the proportion of online business income remained above 30%. Among them, the retail sales of key layout of tremolo reached 304 million yuan.

Adhere to independent design and open up the pioneer track

Besides the optimization of channel structure, the core of taipingniao's "best first half" lies in the continuous promotion of brand rejuvenation strategy. Taipingbird focuses on young consumer groups, accurately grasps the consumption habits of young people, and explores new fashion elements through co branding and pioneer designer cooperation while adding weight to fashion trends and sports, so as to give Taiping bird more profound cultural connotation.

Taipingniao women's wear has been committed to supporting the continuous expansion and innovation of China's fashion power. This time, together with the Chinese original design brand Shushu / Tong, with the theme of "whispers of school girls", through the structural remodeling of bows, frills, netting, embroidery and other elements, taipingniao women's wear creates a unique and unique girly feeling, and tells a unique campus story in summer.

Leting Ledin and Xiaoli, a brand founded by leting Ledin and designer Li Xiao, created fabrics such as gold and silver thread, jacquard and cloud texture, encouraging girls to explore and pursue their dreams bravely, and jointly deduce the ultimate girlish feeling together.

Adhere to Chinese design and set off super China trend

Products are the best way to talk with young consumers. Peace bird grows up with all Chinese young people, firmly believes in the power of Chinese design, and strives to integrate rich Chinese cultural elements into its products. At the beginning of 2021, taipingniao men's wear creatively cooperated with Guoman's Dali Temple diary to explore new possibilities of national fashion trend.

At the same time, mini peace launched the new year's plan and put forward a brand-new idea of "Chinese children". We should celebrate the new year with Chinese children. A strong youth makes a strong country. The shining of Chinese children should be seen all over the world.

It can be seen that the 25th anniversary of taipingniao will continue to dig into youth culture from the perspectives of products and channels, give full play to the leading role of brands in China's clothing market, help support emerging creative forces and gradually turn into their own original competitiveness, give creativity a younger perspective, and make Chinese brands and Chinese youth culture go abroad.

At the same time, Pacific bird always takes social responsibility as one of the obligations of the company. Taipingniao launched the "China brand carbon neutralization · acceleration action" in the headquarters to respond to the 2060 carbon neutralization target. Taipingniao promises to strive for a net zero emission in the whole value chain before 2046; Before 2035, the company will realize carbon neutral operation of taipingbird brand.

During the flood disaster in many places in Henan Province, taipingniao quickly donated 30 million yuan worth of materials to Henan Province through Ningbo Charity Association to fully support the rescue and post disaster reconstruction work, and help the local people recover their normal lives as soon as possible. Due to typhoon "fireworks", Ningbo suffered from rare persistent rainfall in history, with serious waterlogging and rare floods in many places; Taipingniao immediately decided to donate 10 million yuan to Haishu District for flood control, disaster relief and post disaster reconstruction.

As Zhang Jiangping, chairman of the taipingbird group, said, "since its establishment in 1996, taipingbird has always had a dream of taking off. Twenty five years ago, this dream was to enable enterprises to have a foothold in the fashion industry, but now, we want to be the leader in this industry. With the development of China, Chinese fashion brands will go out of China and leave their mark on the world map. We want the world to hear the voice of China's fashion clothing industry; Let young people all over the world share the fun of fashion and put on the products created by the screaming Chinese brands“