Lu Yanjun, Pioneer Of Red Bean Party Member: Making Details "Nano Level"

Lu Yanjun is the director of Beijing Office of the first business department of Hongdou professional wear company. He was rated as "the pioneer of Party members" in the theme activity of "Celebrating the party's kindness in the annual report" initiated by the Party committee of Hongdou Group.

13 years of hard work in the front line of business

The front line can train people most, and it is also the most difficult place. From 2008 to now, Lu Yanjun has been working hard in the front line of business for 13 years, and has accumulated rich experience in sales and team management. In the eyes of leaders, Lu Yanjun is a cadre who can bear hardships; In the eyes of colleagues, Lu Yanjun is an "old cattle" who is not afraid of hardship.

At more than 3:00 p.m. on August 12, 2019, Lu Yanjun had just returned to Wuxi from Beijing. He got off the bus and had not left the station. His mobile phone rang. It was a customer who asked Lu Yanjun to talk about things in Beijing. Without saying a word, Lu Yanjun immediately bought the four o'clock high-speed rail and returned to Beijing. It was more than ten o'clock when he arrived in Beijing. Lu Yanjun took a taxi and went straight to the place where he had made an appointment with the customer. The customer was deeply moved. He said to Lu Yanjun, your spirit of hardship is worth learning.

A customer call, Wuxi, Beijing, Lu Yanjun back and forth more than 2000 kilometers. Being able to bear hardships is not only a spirit, but also a moral character. Lu Yanjun, who has been busy on the front line of business all the year round, either visits customers or contacts customers by phone or wechat every day. He moves customers with sincerity and sincerity, and applies the patience and toughness of "grinding an iron pestle into a needle", and implements the word "hard work" into every detail of his work. Customers who have dealt with Lu Yanjun appreciate Lu Yanjun's hard-working spirit no matter whether the business has been completed or not. In this regard, Lu Yanjun said that this is his own job, and he should be able to bear hardships in the front line, which is the minimum requirement for a good job.

It is a hard work that every marketing staff should practice to understand the heavy "wordless book" on the front line of the market. The road to success begins with one step. Lu Yanjun asked each member of the team to go out from the office and actively sink to the front line of business. He always maintained a high spirited state of mind. Through learning and tempering at the front line, he learned true knowledge and understanding of the true meaning, and developed the ability to do what he wanted to do, to be able to do, and to accomplish things, so as to make every step of growth more stable and solid.

It's not easy to do simple work

We must rely on hard work as well as team strength to improve our performance. Lu Yanjun said that no matter how big or strong a person's ability is, it is also limited. Only when we work together to achieve the same goal can we burst out the strongest passion and strength.

Pay attention to the construction of team culture, let practical work become a kind of team culture, go deep into every heart, and get high recognition from everyone. Only when a team has the soul of invincible attack and invincibility. This is the "working method" of Lu Yanjun's team. He has a habit of holding short meetings in the working group every day, which not only saves time, but also is efficient.

"According to the problems existing in the cutting of orders, give us a reminder. I hope you can go down to the production line more, communicate and check with the production personnel, and do a good job of corresponding cooperation for the smooth operation of the business."; "At present, the epidemic situation will bring challenges to our business, and at the same time, there will also be opportunities. Therefore, we should look at and understand more about the business platform we are responsible for every day. At the same time, we should actively contact each other and try to seize every business opportunity."; "We should pay attention to the communication before signing the contract. After the contract is confirmed, we should carry out the work around the agreement of both parties and implement it, so as to really improve the customer's satisfaction." such an online short meeting is the first thing for Lu Yanjun to work every day. He shares the latest situation in the group, analyzes the key nodes in the business flow and various problems, Improve team work efficiency.

He is familiar with the office's small partners, tracking and guiding each salesman's sales task. He holds a monthly department operation analysis meeting to sort out and analyze the deficiencies. From the daily report, weekly plan, monthly summary to comprehensively check. How about the follow-up quality of every customer? What are the problems with the business at present? For each salesman's problems to make a separate solution to help employees improve their ability and performance.

It's not easy to do simple work. The seemingly simple online short meeting, day by day and year by year, is not simple. It has imperceptibly improved the overall ability of the team.

Making details "nanometer"

The market competition of group purchase business is extremely fierce, and the business mode is constantly changing. Now, the general trend of unit material procurement is changing to "Internet +". In the face of market changes, Lu Yanjun kept up with the pace of the market, constantly changed the situation, and always grasped the initiative of market change.

Today, great changes have taken place in people's consumption patterns. Online shopping has become people's consumption habit. Especially for young people, consumption shopping is basically "all in one net". Under this realistic background, according to the group's "online" work deployment, Lu Yanjun led the team to fight for more than a month, and reached cooperation with national energy e-procurement platform, State Grid shopping mall platform and other network platforms, put on sale red bean professional wear and red bean epidemic prevention materials, and achieved good results in online sales.

Focusing on the company's strategic direction, focusing on the financial system, subdividing and digging into four major industries, we have successfully won several large-scale projects. And pay attention to customer transformation, the winning customer into loyal customer, become "repeat customer".

Details determine success or failure. Before communicating with customers, Lu Yanjun will make full preparations, think about what customers think, think and ask questions from the perspective of customers. What customers think of or don't think of, Lu Yanjun should carefully preset in advance to ensure customer satisfaction.

On Lu Yanjun's notebook, there is a sentence: make the details "nanometer level". This is Lu Yanjun's pressure on himself. He said that to do a good job in details, we should be fine and fine, and strive to achieve 100% perfection. Once, in order to choose the tea to drink when communicating with customers, Lu Yanjun repeatedly selected the tea. He went to bed at night and called the salesman to discuss the matter.

Precision marketing, strong attack on the market, led by Lu Yanjun team around the company's strategic direction, multi-dimensional market segmentation, establish target customer groups, deeply plough into the professional clothing market, strengthen the "direct single" business, and maximize profits. Beijing office team was rated as the company's Party member demonstration team, achieving double growth in sales profit for 4 consecutive years.