&Other Stories China'S First Offline Store Opened In Iapm

At the beginning of its establishment in 2013, from Sweden Fashion brand &Starting from the design studios in Stockholm, Paris and Los Angeles, other stories infuses the diversified lifestyle and cultural experience of the three cities into the design inspiration. It is committed to creating a one-stop shopping experience for women who love fashion and make-up, and encourage and inspire women from different industries and styles to express their true selves, Provide unlimited inspiration for shaping a variety of lifestyles.

Since entering tmall in August 2019, & other stories has accompanied Chinese women to create numerous wonderful stories. No matter in May 2020, & other Stories and fauvism flagship store jointly create a colorful garden with the theme of "just for blooming", presenting brand stories to Chinese consumers in the form of offline space for the first time; Or through the opportunity of brand anniversary celebration, in-depth communication with women from different industries, and multi-dimensional display of their distinctive stories and attitudes towards life through video& The brand concept of other stories.

September 30, 2021, & other Stories China's first offline store officially opened at room 311, 3 / F, iapm shopping mall, Shanghai, presenting the design of the brand's three places studio latest fashion , shoes, handbags, accessories and other exquisite lifestyle to Chinese consumers in the form of physical form, to create an enduring treasure chest for Chinese women.

With the implementation of brand exclusive offline boutique space and meticulous shopping experience, & other stories will continue to encourage women from different industries to express their unique self through multiple styles. 　

Look back & other Stories is the first offline store in China. The brand inspiration, floats and bouquets at the entrance greet the consumers and convey the good expectations for Chinese women; Through the exquisite display, into the shop hall, in the luxuriant& Record your own wish under the other stories wish tree, and wish to make the wonderful story happen continuously with & Other Stories in the future. 　　

　　 & Other Stories As the creator of women's stories, this time, together with Chinese female artist, minima ? st, founder of minima ? st, and designer Qian Jingui, we will display colorful and unique flower utensils and exquisite printed art works in the shop. Through the works, people in the city can feel the vitality of life in nature, and inspire people to understand their relationship with the world& Other stories' vision of pursuing a diversified lifestyle is consistent.

This time, the new opening & other Stories online stores display the autumn and winter 2021 series from Stockholm, Paris and Los Angeles studios, providing consumers with a variety of choices. The strong Scandinavian style of northern Europe, the romantic French style and the frank and avant-garde American style show their distinctive characteristics under the mixed visual display. The design studios of the three places continuously create a one-stop shopping experience for Chinese women with a full range of fashion, accessories and underwear series.

This offline store and & Other Stories open exclusive wechat app linkage, a variety of courtesy and brand inspiration stories for consumers to watch online synchronously. Yu & other Stories City inspiration Handbook toured four famous muse cities. Starting from Stockholm, Paris and Los Angeles design studios, it introduced diversified lifestyle and cultural experience into Shanghai, and found unique inspiration stories behind each city; Share your best wishes with your friends under the wish tree; Explore the most suitable fragrance inspiration in the fragrance game; There are special discount and other surprise benefits waiting for users to explore.

Visit the offline stores of & Other Stories in person or log in to the brand specific app, & other Stories expects to continue to build a multi treasure wardrobe for Chinese women in the future, record more exclusive stories together, and witness each woman create a real and diverse self.

Shanghai store address: NO.311, 3rd floor, iapm shopping mall, Shanghai

　　 About & Other Stories

& other stories was launched in March 2013 to create a one-stop styling experience for women who love fashion and make-up. Based on the original intention of telling the story, we choose to use& Other stories named the brand. At the same time, the symbol "&" as a common expression of short stories can also better carry relevant stories, such as "Regent" Street & Other Stories "or" Rodarte & Other Stories ".

The product range covers handbag Shoes, accessories, make-up and ready to wear. The brand's design studios are located in Paris, Los Angeles and Stockholm. Inspired by different urban styles, the brand aims to produce women's clothing with exquisite details and high quality.