The Potential Of The Consumer Market Has Been Continuously Released, And The Domestic Textile And Garment Market Has Shown New Vitality

In 2020, China's GDP will exceed one billion yuan, reaching 101.6 trillion yuan, more than nine times higher than that in 2001. In 2007, China surpassed Germany, and in 2010, it surpassed Japan. China's total economic volume was second only to the United States, ranking second in the world. The per capita GDP increased from 8717 yuan in 2001 to 72000 yuan in 2020, and the per capita disposable income of residents increased from 18000 yuan in 2013 to 32000 yuan in 2020. China's comprehensive national strength has been greatly improved, people's cognition has entered a new stage, and cultural self-confidence, social identity and sense of belonging are highlighted. By integrating traditional culture and modern trend, Guochao reshapes the traditional brand value, creates original design of new domestic products, and fully expresses social and cultural identity and sense of belonging. Clothing as an important category of national fashion products, online and offline are showing a good growth momentum. According to Baidu 2021 Guochao pride search big data, in 2021, the top ten hot topics of searching for Guochao in 2021, "Guochao clothing" is the second hot topic. The attention of domestic clothing increased by 56.0% compared with 2016. Behind the promotion of consumers' attention to Guochao clothing, it is based on the promotion of cultural identity. According to the survey results of AI media, 40.5% of consumers buy Hanfu based on their love of Hanfu culture, 36.9% of them based on the aesthetic feeling of Hanfu, and 33.6% of consumers think that Hanfu can fully express their personality.

With the continuous improvement of people's living standards, people's health awareness is gradually strengthened, and the concept of sports and fitness continues to deepen. The government strengthens the overall planning and guidance of national fitness through policies. In 2009, the State Council approved the "National Fitness Day", in 2018, the General Administration of sports and other departments issued the implementation plan of million kilometer fitness trail project, and in 2019, the general office of the State Council issued the outline of sports power to jointly promote the development of fitness sports, and relevant institutions actively responded to and participated in the organization of various events. China Track and Field Association's "2019 China Marathon blue book" points out: China's marathon and related road running events continue to grow at a high speed. In 2019, a total of 1828 large-scale events were held in China, with a year-on-year increase of 15.6%, and the total number of participants was 7.126 million, with a year-on-year growth of 22.2%. The enthusiasm of national fitness continued to grow. After the outbreak in 2020, people's attention to health has further increased, and the willingness to enhance immunity through exercise is obvious. According to the cbndata & keep survey data, 76.0% of people said that they would pay more attention to health and exercise after the outbreak.

The online retail market has become an important retail channel, which plays an important role in promoting e-commerce due to the continuous impact of the epidemic. According to emarketer's calculation, the global online retail market will reach US $42.8 trillion in 2020, with a year-on-year growth of 27.6%, which is far higher than expected. Meanwhile, it is expected to maintain a growth rate of 14.3% this year. China's high Internet penetration rate and large scale of Internet users have laid a solid foundation for the development of e-commerce. After the implementation of the prevention and control policy in 2020, the penetration rate of e-commerce will be further improved, the market will be deepened, the innovation of e-commerce mode will be accelerated, and the potential consumer market will be activated. According to the 48th statistical report on the development of China's Internet, as of June 2021, the number of Internet users in China was 1.011 billion, including 812 million online shopping users, accounting for 80.3% of the total Internet users.