Dream Driven, Dream Built, Prosperous Age Set Sail With High Vision 3.0 Fashion New Era: 2021 Beijing Fashion Week Comes To A Close

　　 Pursuing dreams is a belief and driving force,

With the firm persistence and the courage of exploration of the pioneers,

In the process of pursuing dreams,

Witness the power of dreams and realize their values.

2021 is the first year of the 14th five year plan, and also the year when Beijing, the capital, takes the lead in exploring an effective path to build a new development pattern. As a dreamer who resonates with the development pulse of the capital and takes fashion as the starting point to endow the capital with urban renewal, 2021 Beijing fashion week will be a national fashion carnival, which will bring about more internationalization, diversification, digitization and commercialization, and show the convergence power of the fashion industry platform, and stride into the "new five years" A new journey of high quality development.

With "dream building" as the theme, 2021 Beijing Fashion Week It depicts the prosperous prospect of the capital's fashion and creative industry in the new era, and expresses the good wish of living up to the prosperous times and going to "fashion". From September 15 to 26 For 2021 Beijing International Design Week "Fashion Beijing", and The 9th Beijing Huimin cultural consumption season This fashion week is jointly sponsored by Beijing garment textile industry association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, Beijing Municipal Bureau of Commerce, Beijing Radio and television station, Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd., which is jointly sponsored by Zhangjiawan Design Town, Beijing future design Park, and Beijing Fashion Capital Culture Communication Co., Ltd Shougang Park, longfu cultural center, Wangfujing, Sanlitun, Wangjing street, Jinggong fashion innovation park and other capital fashion cultural landmarks have held nearly 100 official activities online and offline.

Recently, the closing ceremony of 2021 Beijing fashion week was solemnly held in Wangfujing pedestrian street. Lawrence Xu, an internationally renowned designer, and poly China silk group, a leading enterprise in China's sericulture and silk industry, jointly performed the closing show. In the evening, more than 50 star guests including Jina Alice, fashion Ambassador of 2021 Beijing fashion week, Guan Yinger, famous actors Zhang Jingchu, Jin Qiaoqiao, Lou Yixiao, Zhang Xiaolong, Dai Si, Wang Herun, and popular singers Peng Chuyue, Yao Anna and Chen Yuqi flashed on the red carpet and the closing ceremony to jointly support the capital fashion.

Cao Xuejun, first-class inspector of the Department of consumer goods industry of the Ministry of industry and information technology, sun Huaibin, vice president of China Textile Industry Federation, Wang QingWang, member of the Standing Committee and executive vice governor of Dongcheng District Committee of Beijing, chairman of the presidium of 2021 Beijing Fashion Week Organizing Committee, director of Beijing Fashion Week Organizing Committee, President of Beijing Fashion Textile Industry Association, Party Secretary of Beijing fashion Holding Co., Ltd Wu Li, chairman of the board, Wang Wenguang, Secretary of the Party committee of Beijing People's Art Theater, Gu Weida, vice chairman of the presidium of the Organizing Committee of Beijing Fashion Week 2021 and general manager of Beijing fashion Holding Co., Ltd., deputy director of the Organizing Committee Office of Beijing international design week and deputy general manager of Beijing Gehua Culture Development Group Co., Ltd Wang Yudong, chairman of Beijing International Design Week Co., Ltd., as well as leading guests such as Beijing International Design Week Organizing Committee and Beijing Fashion Week Organizing Committee, attended the closing ceremony.

This fashion week will further give play to its media advantages, gather government, social, industry official media and we media in fashion, entertainment and other fields to create a fusion media matrix, so as to cover the fashion communication power of the industry and even the society and ignite the flow. This fashion week held nearly 100 official activities online and offline, bringing nearly 200 brands and more than 1000 designers to participate. Under the condition of ensuring epidemic prevention and control and on-site safety, nearly 25000 people attended the offline fashion release, forum and exhibition during the fashion week. The total number of people watching the online live broadcast exceeded 70 million. The peak value of a single live broadcast of the whole network exceeded 8.3 million. Nearly 300 million microblog topics were read in Beijing fashion week, and more than 17 million microblog topics were read in 2021 Beijing fashion week, Beijing fashion week has become an important platform for Beijing fashion culture to speak to the world.

　　 New chapter of fission innovation quenching fashion

Standing at the new historical starting point of the "14th five year plan", Beijing Fashion Week further cultivates the cultural attributes of the platform, digs the rich cultural resources of the capital, guides Chinese aesthetic philosophy into the core of the brand, and tells the fashion stories of Chinese brands in the new era. During this fashion week, the national culture has become the leading role on the capital fashion stage. After a series of national fashion shows with new heritage of classics, a new chapter of capital fashion has been refined.

At the closing ceremony, the international famous designer Lawrence Xu and poly China silk group jointly staged the closing show with the theme of "Butterfly". Not only the stars appeared on the red carpet, but also many media including Xinhuanet, Beijing TV news channel, Tencent video, Sina News and other media were broadcast live. The show adopts intangible cultural heritage handicrafts of Miao nationality's Tin embroidery, Miao brocade, Guizhou batik and other ethnic minority clothing patterns, combined with the contemporary trend of Western three-dimensional tailoring, reviews 12 sets of gorgeous Chinese clothes with national charm by 48 sets of new fashions and classics, and creates a new generation of Guochao culture in traditional techniques.

During this Beijing fashion week, the super lineup of international and domestic fashion brands and well-known designers has made the capital's fashion stage shine with stars. On September 3, the famous designer Fang Ying presented the first show of 2021 Beijing fashion week with the theme of "good time" in Shougang park. The release was also included in the official agenda of the 2021 service trade fair, marking the grand opening of "2021 Beijing consumption season · International Fashion Festival"; On September 15, Tongniu, a Beijing time-honored brand, joined hands with famous designer Liu Wei to hold the opening show of this fashion week, opening a gorgeous experience of a dream journey in a new era in the amazing combination of fashion and technology; Grace Chen, a Chinese high-end fashion brand, interprets the Chinese character of "steel" and combines softness with softness in 2021 "chess" series of Chinese elegance, music, chess, calligraphy and painting, and deconstructs China's profound cultural heritage; Zhang Yichao, an ambassador for the promotion of intangible cultural heritage in China and a well-known designer, uses a variety of textile intangible cultural heritage techniques to arouse people's enthusiasm and determination to inherit Chinese traditional patterns; Haier refrigerator, together with guiben, a designer brand, has launched a boundless dialogue on science and technology aesthetics with the cross-border mix and match; The national treasure from Hotan, Xinjiang, is designed by sun Xiuqin, the founder and design director of Silk Road neon clothing brand, and Beijing Dahua fashion pure touch brand. The innovative design shows a perfect blend of the Chinese nation's multi culture; Huang Xu, a designer of Gaoding, presents the beauty and beauty of this ancient miracle project with the theme of Grand Canal culture; Guo Ruiping, the founder and well-known designer of Duxi brand, led the team to create more than 40 sets of needle woven grass and wood blue dye clothing, combining traditional blue dyeing technology with fashion innovation, and carrying and spreading Chinese culture with clothing; Xuelian, a Beijing time-honored brand, inherits the brand's persistent pursuit of cashmere craftsmanship and integrates the artistic expression of Chinese traditional culture and filial piety spirit, bringing a "warm company"; In Jinggong fashion innovation park, Jinggong group, the capital's representative enterprise, with its three major brands of "Raymond", "irilan" and "Gongyi", shows a long history and carries on the future with the 60th anniversary brand show of Jingong group; Shoplinq, the first time to participate in the Beijing fashion week, links seven brands at home and abroad, builds a bridge of communication between domestic and foreign brands, and promotes the deep integration and development of global fashion pattern.

After six years of precipitation, Beijing fashion week has experienced more in-depth thinking on the relationship between inheritance and innovation, culture and fashion, thus leading the rapid rise of local brands, witnessing the transformation of the capital's fashion and composing a brilliant chapter of ingenuity in the surging national tide.

　　 New opportunities for innovation and full potential of consumption

In 2021, in order to serve the needs of Beijing's construction of an international consumption center city, Beijing Fashion Week bravely undertakes new missions, cultivates new fashion consumption formats through multi-dimensional upgrading and changes of the platform, deeply stimulates consumption vitality in the post epidemic era, crowns domestic demand, and implements the new development concept of deepening the structural reform of the supply side and unblocking the domestic big cycle, We will spare no effort to boost the capital's efforts to build itself into an international consumption center city, open up acceleration and nurture new industrial opportunities.

For the first time, this fashion week has joined hands with the 2021 China International Trade in services trade fair jointly created by the Ministry of Commerce and the Beijing municipal government to jointly promote the construction of domestic and international dual circulation and Beijing international consumption center city. At the same time, this fashion week has increased efforts to graft resources, open up the whole chain from creativity to commerce, so that the brand, commerce and consumption resources can complement each other on the platform, and finally promote the commercial landing. The 2021 week up fashion show, which is a new force fashion commercial exhibition and sales platform, was first unveiled in longfu cultural center, and the linkage between the show and the exhibition attracted wide attention.

At the same time, keep pace with the development of the times, accelerate the transformation and upgrading of the platform, and lead the development of fashion industry with the cutting-edge trend of science and technology and digitization. This fashion week has deeply practiced the "cloud + offline" mode, drawing a more dazzling fashion "cloud" picture: relying on the tremolo platform to open the cloud publishing and cloud broadcasting room, and gathering manimekala, triangle all, Dylan Joel, ganor Dominic and other international brands and global designers to launch online. "Cloud + offline" mode has become an important measure for Beijing fashion week to rely on new media, expand new communication, open up new scenes, create new consumption, and realize scene fission and value incubation from offline to online, from show to business.

It is worth mentioning that this fashion week, together with titanium media, is the first time to jointly create a heavyweight IP activity to define digital fashion - 2021 digital fashion summit, which brings together new platforms, new brands, new scenes and new retail representatives in the consumption field of digital fashion industry, and collides wisdom around the theme of "digital new kinetic energy, fashion and new consumption", To help Beijing build a global digital economy benchmark city and Beijing international consumption center city construction, the meeting was presented online through the official live broadcast platform of Beijing fashion week and titanium media Omni channel mainstream commercial full platform. One of the sub forums of Beijing fashion summit forum focuses on "enabling green fashion by digital economy". It discusses the realization path of green fashion in the digital economy era, and promotes academic integration and theoretical innovation.

Under the background of the new era such as the construction of an international science and technology innovation center in the capital, deepening the strategy of scientific and technological innovation and digital development will also be an important driving point of Beijing fashion week's "new Five-Year" dream journey. By continuously exploring the platform's digital operation mode, enabling brand development, and opening up a new path for the transformation and upgrading of the capital's fashion industry, in the burst of consumption vitality, the city will continue to explore the digital operation mode of the platform, Promote the capital's consumption upgrading, and further play the platform value and leading role.

Striving to forge a model with the original mind

Openness, inclusiveness and cooperation are the consistent concepts of Beijing fashion Monday. Driven by the original intention of serving the development of the capital, Beijing fashion explores the establishment of a long-term mechanism with an open overall view, builds a capital fashion industry ecosystem of "co construction, sharing and win-win", and promotes the integration and development of fashion industry, cultural ecology and urban construction, and the integration of values.

At the opening ceremony of this fashion week, the permanent venue of Beijing fashion week, the entry of Beijing Fashion Industry Research Institute, and the future fashion design innovation alliance were held, marking the joint efforts of Beijing fashion week and high-quality resources to write a new chapter of fashion industry development, To help the high-quality development of Zhangjiawan design town and urban sub center.

The main forum of 2021 Beijing fashion Summit Forum was jointly established with people's Forum magazine of people's daily, focusing on the theme of "capital fashion industry new 'Beijing mode' enabling urban renewal and development", and combining with the construction and development requirements of "design Town, smart town and vitality town" of Zhangjiawan design town in the new period, it focuses on exploring innovative development mode.

2021 Beijing Fashion Week cooperates with Hotan municipal government of Xinjiang to launch "love of idles - Hotan national characteristics clothing exhibition" at 2021 week up fashion show, together with fashion show and "intangible cultural heritage Fashion Exchange season - promotion meeting of Xinjiang Hotan ethnic characteristics theme", to promote the sustainable cooperation and commercial transformation of adelais clothing products in multiple forms, To lead the inheritance and innovation of Hetian ethnic clothing products, and promote economic and cultural cooperation and exchange between Beijing and the two places.

Together with the industrial and cultural development center of the Ministry of industry and information technology, the exhibition of "advocating industry, culture and innovation - Achievements Exhibition of art and design talents training project of cultural and creative products in cultural and cultural relics units" was jointly held, which focused on a number of outstanding domestic cultural IP such as gifts from Ming Xiaobing, Tang Niu and grassland, and deeply explored the connotation of cultural and cultural resources, and promoted the "vitality" of cultural and creative industries.

2021 Beijing Tianjin Hebei top 100 young fashion designers selection and excellent works release series activities continue to add momentum to the coordinated development of Beijing, Tianjin and Hebei and ease the non capital function strategy of Beijing. With the theme of "spring and summer dress in 2022" as the theme, contestants design and create around the four key words of "environmental protection, science and technology, innovation and fashion". Nearly 1000 excellent design forces participated in the competition. The organizing committee specially invited masters and experts in the field of clothing to form a jury to select the entries, Finally, the top 100 high-quality competitors were awarded the title of "2021 top 100 young fashion designers in Beijing, Tianjin and Hebei".

Keep in mind the original heart, strive to pursue the dream, ready to start, continue to write a new chapter. Since its establishment in 2016, Beijing fashion week has spared no effort to release energy for the construction of new Beijing. In 2021, in the new period of development strategic opportunities, it is committed to innovation and fission of more values, so as to stick to and change, pattern and vision to the future. In the critical period of capital city renewal and value reconstruction, it will forge itself into a "Beijing model" with demonstration effect and build a dream "New five years", depicting the magnificent new Beijing fashion blueprint.