Attention: 2021 Ningbo Fashion Festival And 25Th Ningbo International Fashion Festival

Press conference site

The event will be held in Radisson Hotel on the morning of October 21. It will be held through the opening ceremony, "fashion Ningbo Award" awards, fashion celebrities' speeches, fashion innovation 100 activity launching ceremony, and interspersed with the "fashion Ningbo" joint release show, the event will be held in an innovative way, and strive to make an opening ceremony with both culture and business, appropriate dynamic and static, and orderly separation and combination.

Under the theme of "China's innovation, China's image", the conference invited representatives from China's scientific and technological circles, media, business, investment, luxury brands, Internet big V and dozens of new brand founders to review the rise of new domestic products and new consumption, and discuss the current hot issues such as market insight, new media, new communication and new scene development, This paper discusses the important issues of sustainable development of emerging brands and discusses the strategic innovation of emerging brands. Zhang Yong, founder of white small t brand and Chao Shu, the godfather of Chinese extreme sports, will participate in the keynote speech.

Cao Lisheng, vice president of the China Federation of Commerce, will introduce the trend of China's clothing and fashion market, and five brands, including Boyang life and fimoxi, will be promoted on the stage. 100 representatives of middle and high-end fashion products shopping malls, regional agent franchisees and brand enterprises will attend the meeting.

Cao Lisheng, vice president of the China Federation of Commerce, will introduce the trend of China's clothing and fashion market, and five brands, including Boyang life and fimoxi, will be promoted on the stage. 100 representatives of middle and high-end fashion products shopping malls, regional agent franchisees and brand enterprises will attend the meeting.

Around the topics and contents of supply chain supply and demand and management, a series of docking meetings were organized. Representatives from more than 200 well-known fashion brands, foreign trade companies, e-commerce giants, commercial clothing original designers, source fabric enterprises, intelligent equipment one-stop service providers and other enterprises are invited to attend. The exhibition period will guide the supply and demand sides to carry out small-scale and multi round docking talks in the whole factor docking area.

"Yongshang chain list" column was set up in the digital fashion festival to provide exhibitors with the whole process digital exhibition service functions of online display, project publicity, activity booking, information interaction, certificate application, terminal verification and big data analysis. Through on-line supply and acquisition collection and accurate matching, it can help both sides to establish cooperation relations and obtain effective business opportunities.

Build a supply and demand docking platform by using the existing cable resources of the fashion festival, open the registration channel for suppliers (exhibitors). Before the exhibition, match the needs of international buyers and exhibits in advance. During the fashion festival, organize international buyers to carry out "one-to-one" and "multiple rounds" business cloud docking with on-site exhibitors through remote video conference platform.

3. Cloud sale

In Ningbo Radio and television "Yongcheng go platform" Open Cloud special channel, realize fashion consumption exhibition year-round. During the fashion festival, focusing on fashion consumption, focusing on online drainage, offline consumption, online sales and offline service mode, the annual fashion sales week in Ningbo was created. The event was launched on October 11, with nearly 200 items of 18 brands including Boyang life, Baihe and dankeyun. At the same time, the popular fashion products will also be carried out in the Fashion Festival live broadcast room.

"I original" fashion design new force selection competition conforms to the market reform, boosts the industrial upgrading, and builds a cooperation bridge for clothing colleges, brands and professionals. In the early stage, 176 outstanding original works have been collected from the whole society, including Suzhou University, Guangdong University of technology, Zhejiang textile and garment vocational and technical college, Hangzhou art vocational school, and some independent designers and studios. At the beginning of September, 30 entries were selected and entered the final. The final and prize awarding ceremony will be held during the fashion festival, and the Cooperation meeting of award-winning works will be held.

The first "fashion Ningbo" award is set up to further encourage and promote the design innovation, brand development and market expansion of Ningbo fashion industry from the aspects of brand guidance, design innovation, industry chain supporting and brand marketing, so as to show the fashion power and vitality of Ningbo to the outside world. Xu Hong, deputy director of the press center of China Textile Industry Federation and President of China Textile Magazine, was invited by the judges of the award; Zhang Nianjun, President of fashion bazaar and men's wear magazine; Ma Mingqing, deputy director of China National Business Information Center; Zhao Yabin, Deputy Secretary General of China Garment Association; "Xinwei" magazine publisher and executive editor Zhu Guangrui and other industry experts. The award includes four awards: 2021 fashion Ningbo leading award, 2021 fashion Ningbo New Intelligent Manufacturing award, 2021 fashion Ningbo new force award and 2021 fashion Ningbo popular brand award. Brands are selected through independent registration, combined with authoritative expert selection and online voting. The award ceremony will be held at the opening ceremony of the fashion festival.

2. Live broadcast shopping with goods of fashion products such as clothing, bags, accessories, home furnishings, home textiles and other fashion products will be invited to participate in the live broadcast sales of the exhibition hall to promote online sales and attract online passenger flow to visit and purchase on site.

3. Through the form of voluntary registration and on-site guidance and recommendation by the designers, the transformation of fashion celebrities can enhance the consumers' experience and memory and deepen the brand market awareness for Ningbo brand. At the same time, street photography is used to set the fashion pattern of the transformation results.

4. Chaoqi Yongshang fashion life experience hall will create a one-stop fashion culture experience hall with "young fashion" as the core, which integrates fashionable fashion, original brand, creative market, handicraft art and other youth fashion elements.

5. Fashion life hi buy carnival, to create a consumption carnival for Ningbo citizens, enhance interaction, achieve full coverage of platforms, businesses and terminal products and consumers, and promote the release of consumption potential in our city. At the same time, it will also be linked with the major fashion commercial complexes and fashion characteristic blocks in Ningbo to drive the fashion consumption of the whole city and lead the fashion lifestyle.