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Market Forecast: Internet Giant Technology Alliance Promotes Retail Mode Innovation

2021/10/21 13:01:00 175

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The efficient innovation and development of fashion brand retail mode needs to rely on the driving force of digital technology. With the joint support of Internet giants' technical resources, it provides an unprecedented springboard. On the shoulders of these giants, more start-ups will have the opportunity to take advantage of the technical advantages of systematic scale data resources, operation and management experience, so as to bring consumers a richer retail experience.

According to the latest research released by Nielsen IQ, a global monitoring and data analysis company, in Beijing on October 20, the flow of e-commerce in countries around the world has increased significantly after the epidemic, emerging countries have become the growth hotspot, while mature markets have maintained a large market volume and a high growth rate. This not only brings fertile ground for the development of more and more emerging brands and e-commerce platforms. How to improve the innovation efficiency of retail mode in the rapid development of the wind? It is also a great test that it needs to face.

Not long ago, Shopify, an e-commerce service provider, has brought a new solution to this problem. Shopify announced that it will reach an agreement with Microsoft, Oracle and other Internet giants to introduce these ERP tools into the platform. By integrating a wider range of network data technology resources and management and operation experience, Shopify will help start-ups solve many problems such as retail mode innovation, store management, sales forecasting, etc.

ERP is the full name of enterprise resource planning, referred to as enterprise resource planning, used to be used by large enterprises, through access to inventory control, finance and more back-end systems, to provide cross regional, cross departmental and cross company enterprise management information system, so as to carry out daily operation management and enterprise decision-making. Because it involves a lot of enterprise internal data and operation management confidentiality policy, in the past, ERP of major enterprises was generally not open, let alone provide the right to use.

This move is undoubtedly a "giant's shoulder", bringing unprecedented springboard for retail innovation.

Internet giant technology alliance promotes retail mode innovation

For many start-ups, for different business operations, they often need to connect to different third-party platforms. Even though the network world saves them the difficulties of heavy traffic, the increasingly detailed service projects and application development and use still bring them great challenges.

With the launch of Shopify's new integrated business, enterprises can directly see and apply complete data and operation support solutions from Microsoft Dynamics 365 business center, Oracle netsuite, infor, acumatica, brightpearl and other Internet giants or e-commerce service providers through Shopify plus.

One stop e-commerce SaaS platform Shopify

Mark Bergen, vice president of Shopify, said: "the platform supports enterprises in all stages, from the first order to the subsequent sales. There are now more than 10000 businesses of different sizes using Shopify plus to establish digital stores for business management, including fashion brands such as allbirds, gymshark and Lord & Taylor."

"This is just the beginning, and the company plans to further expand the supplier list," mark Bergen told WWD. As an extension of Shopify plus partner project, the company has also launched Shopify global ERP program. In the future, more ERP partners will establish integration tools and publish them directly in Shopify app store.

Microsoft's next generation cloud intelligent business application dynamics 365

Among them, Microsoft Dynamics 365 is a new generation of cloud based intelligent business application of Microsoft. Through the perfect integration of CRM & ERP, it helps enterprises grow and digital transformation. Charles lamanna, vice president of Microsoft's business application and platform enterprise, said: the cooperation with Shopify to integrate Microsoft Dynamics 365 business center will help more businesses realize the seamless connection between business projects and ERP, and provide good experience for their customers, "This era requires all brands to learn to use the data and technical resources of the online world to change the shopping experience. At the same time, the insight based on network data is also the starting point of innovation. More linkage cooperation will help businesses drive the future development of the industry."

According to the company's second quarter earnings report, Shopify has more than 1.7 million businesses on its global platform. Through this cooperation with Shopify, Microsoft, Oracle and other Internet giants and e-commerce service platforms also have the opportunity to cooperate with millions of start-ups.

Digital technology integration has become the general trend

As the major brands are adapting to the new business pattern, the integration cases of network data and digital technology resources, and even acquisition events, have become the main theme under the trend of retail mode innovation. This not only means that the upgrading of digital retail technology is imminent, but also can bring the power of common development for the whole industry.

As mentioned above, Shopify, as one of its physical projects, opened an 8000 square foot physical service center in Manhattan in August this year. Arpan podduturi, director of product retail and information of Shopify, described this as: "It's not just a retail space with multiple brands, but also a resource center for entrepreneurs." in addition, arpan podduturi believes that this is a very important hub to bring local entrepreneurs and entrepreneurs together.

Shopify NYC

He also mentioned that Shopify NYC was not the first physical service center, and row dtLA in downtown Los Angeles had opened another of the same type earlier.

In addition, in June this year, Lightspeed, the company behind the integrated point of sale (POS) system used by Sony, Google and five guys, announced plans to acquire Shopify's competitor, ecwid, a software service platform, and nuorder, a digital catalog manufacturer. The deal is worth $500 million and $425 million, respectively.

Among them, ecwid, a software service platform, allows any business to establish its own digital store and provides various tools for creating websites, managing orders and accepting payments. Nuorder is designed to make it easier for brands to present their inventory to retailers, and its drag and drop interface allows visual and text content to be inserted.

Online station building platform ecwid

In addition, many of Lightspeed's software has been dedicated to providing multi-channel retailers with inventory information synchronization, in store service booking, and processing online and in store payment services. "This acquisition will help integrate businesses, suppliers and consumers," said daX daSilva, founder and CEO of Lightspeed. "As the economy reopens and business creation accelerates, we want to encourage entrepreneurs to use the tools they need to simplify their business."

In the wave of digital retail innovation, both for brands and e-commerce platforms, the innovation of emerging technologies and retail modes has always been the fundamental driving force for their development, but the integration of technological resources is the catalyst, which helps to promote the development of the whole industry.

Just like Microsoft, Oracle and other large Internet technology companies, the joint support of digital resources is a "giant's shoulder" for start-ups, but at the same time, it also gains millions of partners.

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