Choice Yin: Yangming Culture Empowers Fashion

　　 In October, the tide is moving. From October 21 to 23, 2021, Ningbo Fashion Festival and the 25th Ningbo International Fashion Festival will be held. As a "frequent visitor" of Ningbo Fashion Festival and a "rookie" in fashion industry, Hongchuan clothing has been making great progress year by year along with Ningbo Fashion Festival, and has made a wonderful appearance in Ningbo International Convention and Exhibition Center.

　　 01 create the aesthetic space of scholarly

　　 As the first women's clothing brand in China to launch the concept of scene based clothing customization, choice Yin showed the "beauty of customized fashion of national fashion" incisively and vividly in this fashion festival.

　　 The exhibition hall of choice Yin Yangming aesthetics museum is located in hall 2 of the Convention and Exhibition Center. It is classical, elegant and Oriental, presenting an aesthetic feast of perfect integration of overseas fashion and fashion. Around the exhibition hall, there is a high-quality clothing exhibition, and four scene clothing series with the theme of "elegance, wisdom, quietness and beauty" are set up to meet the needs of women attending various occasions and to select "proper" social clothes.

　　 In addition, the Ming Dynasty and modern clothing were on the same stage, which attracted many guests, media and audience to visit and comment.

　　 02 writing Yangming's theory of mind on the spot

　　 In China, there are four monuments in the ancient ideological circle - the king of Confucius, Mencius and Zhu. Pay homage to Yangming sages and inherit the Millennium culture. Choice Yin appreciates Yangming's mind learning through on-site calligraphy display. Yangming's theory of mind is displayed through traditional calligraphy, and at the same time, the thinking of Yangming's mind theory is also integrated into it.

　　 As a local original brand of Ningbo Yuyao, on the occasion of Wang Yangming's 549th birthday, choice Yin shows you the cultural charm of Yangming's philosophy of mind.

　　 03 Fashion Forum: integration of Yangming culture and fashion

　　 Choice Yin invited industry experts, scholars and well-known fashion circles to talk about the development of clothing and pay homage to traditional culture. When Yangming culture and fashion are integrated, what kind of fashion wave will burst out and become a beautiful scenery of Ningbo Fashion Festival this year.

　　 The wheel of history is rolling forward, leaving an eternal mark in the long river of time. These marks represent the change and innovation again and again, leaving an extraordinary track. Nowadays, with the integration of global economy and culture, choice Yin takes "enjoying better clothes" as its mission, continuously inherits and innovates, injects fresh fashion endogenous power into the city brand of "fashionable Ningbo", and jointly explores the development road of Ningbo clothing industry.

　　 "Writing Yangming, leading fashion" choice Yin made a wonderful appearance in Ningbo Fashion Festival, inviting you to enjoy the national fashion.