Color Is Also Productivity: The Trend Of Functional Popular Colors In Spring And Summer Of 2023

After the multiple tests of epidemic, economic downturn and climate change, the global development has been pressed the pause button, and at the same time, it has given people a period of calm thinking and innovation and reform. In terms of color, what new trends will emerge?

October 29, Nora, consultant and color expert of performance days K ü hner visited the cloud classroom of CTIC Fashion College, and brought the latest analysis of the trend of functional popular colors in spring and summer 2023 around the theme of "transformation". Through seven stories of "sunny day in summer", "favorable perspective", "loosening", "nature", "Dispelling chaos", "double blue" and "21st century", this paper interprets the emotional expression and application scenarios of different colors for people, and leads the trend direction of functional textile product development and color application.

Since 2001, Nora K ü hner has been focusing on trend and color consulting, conceptual design services and brand building, and is also the color consultant of many famous brands. December 6-7, Nora K ü hner will also hold the functional textiles Shanghai by performance at the exhibition hall of Shanghai World Trade mall Days Shanghai International functional textile exhibition presents 2023 trend analysis for the industry and provides development ideas for brands and designers.

　　 Sunny days in summer: perceiving the power of life

Summer, sunshine, beach... When it comes to summer, these bright and warm words flash into people's minds. Similarly, the summer of 2023 will be rich and bright. Color expert Nora K ü hner said that the global outbreak of new crown pneumonia has restricted people's freedom of travel. In their minds, people have strengthened the color they have experienced in the past, which is also a strong desire to return. But if you want to go back to the past, you need to make some changes, reorganize the current lifestyle and consumption style, go back to nature, and feel the rhythm of life. The main color of summer sunshine is not only suitable for more saturated scenes, but also shows a more powerful side from some dynamic and moving pictures, color illustrations and stripes.

　　 Favorable perspective: exploring new ways to solve problems

The epidemic has made people think and seek new changes. At the same time, it tells people to overcome barriers and look for new perspectives. "You may fail, but you need to experiment and keep trying to make things better." Nora K ü hner shows people the representative colors of bright, sunny and light colors. These popular colors are not only suitable for women's shirts, but also suitable for outdoor sports and urban clothing design.

　 Unbound: clear product outline

In the era of information explosion, when we are overwhelmed with information, can we still judge which information is useful? What is indispensable in our life? Nora K ü hner said that the significance of the theme of "untiring" is not to let people break away from their daily routines, but to find out what is most important to people. This theme conveys the product information to consumers clearly and directly through strong colors.

　　 Nature: taking responsibility for ecological and environmental protection

"We are part of nature, tenants of the earth, but we seem to have forgotten that," Nora said K ü hner stressed that we need to recognize the importance of nature to human beings, protect nature and explore how to coexist. The popular color of this theme comes from nature, reflecting the beauty of nature and the beauty of natural fragility, giving people a sense of being restrained and cold. The color presentation of this theme will not make the fabric too shiny, but there is a kind of appropriate weak flicker, showing a natural harmonious beauty, which is very suitable for outdoor clothing.

　 Dispelling confusion: exploring the beauty of slow rhythm

The theme of "removing chaos" advocates simple and slow life, which is also the imagination of more young people for future life. This theme color with extremely beautiful color, such as bright pink, green and olive color, brings people more warmth, let people return to their own feelings, especially suitable for outdoor shirt and T-shirt design.

　 Double blue: clarify the boundary between virtual and reality

Blue Mountains and waters and sky are the colors of nature. Blue metal shuttles through the city. The real world and the virtual world interweave, but it still can not cover people's desire and exploration of nature. In the world full of skyscrapers, "double blue" makes people sort out the reality in this contradiction, inspires people to think about how to get along with nature harmoniously, and highlights the importance of outdoor. In this theme, blue as the main color, supplemented by flesh color and a small part of red, better express people's spiritual connotation.

　 The 21st century: integration of traditional culture and modern technology

"Digitization" has become the most popular word. "We need to combine the legacy of history with digitization, which will push us forward." in the field of color trends, how to use the most appropriate color to show the future world? Nora According to K ü hner, colors can also be digitized, but what needs to be considered is how to apply color matching methods to make the colors match the clothing perfectly. People need to think deeply about the past culture and human behavior with an open mind, so as to better predict the present and future.