Winter Olympic Games: Promote Children'S Exclusive Look Forward To Ice And Snow Equipment

"Winter Olympics I'm here" activity site map

This winter is destined to be a big rise in the field of outdoor sports consumption. In the children's wear market, outdoor equipment with high requirements for clothing function is also the most important part of winter consumption.

With the Beijing Winter Olympic Games approaching, behind the "300 million people on ice and snow", there is an unprecedented upsurge of national ice and snow enthusiasm. As the official partner of sports shoes and clothing for the 2022 Beijing Winter Olympic Games, Anta brand is about to usher in the most important battle at home.

Anta children, as the leading brand of sports children's wear in China, will also let children feel the Olympic spirit and strength through the Winter Olympics, and encourage them to actively participate in ice and snow sports. Behind this, it puts forward the highest requirements for the brand - whether it has the most hard core product strength, which is worthy of becoming the world's top event quality demonstration.

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Anta children's layout in advance, with the strength of "top ice and snow black technology"

"Olympic complex" + "black technology", finally implemented into product power and brand power, is Anta children's profound understanding and unique insight into the sports children's wear market for more than 10 years.

In particular, product strength is the root of the rise of domestic sports brands, and also the core competitiveness of Anta children in the blue ocean market of professional sports shoes and clothing for teenagers. In the winter product series with high functional requirements, the advantage of scientific and technological strength is particularly obvious.

Anta children, who appeared on the closing show of Shanghai Fashion Week in the middle of October, made their debut in winter ice and snow sports equipment and core "black technology" under the theme of "I'm here for the Winter Olympics" -- the newly upgraded "hot return technology II generation", which opened the curtain to help the Winter Olympics.

In fact, Anta children has been on the market since 2020. The first generation of products is inspired by the astronaut's space suit thermal insulation principle. After a whole year of iterative research and development, the "hot return generation II" innovatively combines the hot return metal layer with the micro bead temperature locking technology. On the one hand, the metal regenerative layer covered on the fabric surface reflects the heat emitted by the human body, so as to achieve the warming effect; On the other hand, a new micro bead layer is added. When the nano bead is heated, it will lock in more static air, reduce heat loss and build a "thermal barrier" for the body. Under certain laboratory conditions, the test temperature of the second generation heat return technology fabric is 4.7 ℃ higher than that of ordinary fabric, and it can resist the severe cold of - 22 ℃.

During the same period, the top professional skiing equipment equipped with the same technology of China national team for 2022 Beijing Winter Olympic Games was also released. "Hot cotton" has the advantages of instant heating and long-term heat storage, and can also absorb sweat and ventilate. All water-proof technology with rain and snow technology, pants are made of super wear-resistant fabric. This professional ski suit is as professional as adult professional.

In terms of "product power", Anta children are fully prepared to prove that they can stand up to the quality representative of the Winter Olympics with their strength. This preparation is also the cumulative result of long-term in-depth understanding of children's sports needs and trend insight. A number of "black technology" centralized listing, but also have full confidence in the strength of products, as well as optimistic about the market.

Anta children are well aware that this generation of parents pay more attention to the professional quality of products and are willing to pay for high quality.

Product black technology is not enough. Anta children have become industry models in encouraging children to participate in sports. At the beginning of November, in Zhangjiakou, Beijing, Anta children set up a youth ice and snow science and technology training camp, and invited the top-notch tutor team to lead the children to dialogue with the past of ice and snow, connect with the future of ice and snow, and enjoy pure ice and snow sports fun under the protection of "black technology".

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The head brand promotes the new trend of science and technology, and the sports children's wear market presents a new pattern

As a leading brand of children's sportswear in China, Anta children clearly understand the market demand and upgrade the professional sports gene of the brand with scientific and technological innovation. With "professional sports" as the core positioning, Anta children continue to launch professional product lines for different sports through a large number of in-depth research on children's sports habits, and take the lead in integrating industry-leading sports technology such as quick drying, wind proof and waterproof, stubborn bullet, etc.

This autumn and winter, with the launch of black technology products such as "hot return to the second generation technology" and "hot cotton", Anta children are constantly consolidating the brand concept, and also bring a new thinking to the whole children's wear industry - what should alpha generation wear to sports.

During the period of "double 11" just ended, Anta Group had a significant rise in the field of sports consumption. The group became the sports brand with the highest sales volume. Anta children also ranked among the top three in the category of maternal and infant shoes and clothing. The turnover and growth rate of Anta Group were both leading, becoming the "top stream" of sports children's wear. This also confirms the brand's success in putting "technology" at the strategic height, and also indicates that there will be more high-quality professional products in the future.

With the help of the Winter Olympics and the increase of technology, Anta children are delivering a very competitive answer paper, which will also lead the fashion of science and technology, and open a new pattern for the whole sports children's clothing market.

Today, our next generation is full of national pride, has a richer sports life, and is willing to share and contact with new things. Behind the revenue figures and market share, and under the events of scientific and technological products and brands, what we see is actually the encouragement of Anta children's brand for the growth of Chinese children's movement, and the promise that Chinese children will fly to the future on the wings of science and technology.