He Xuli, Pioneer Of Red Bean Party Member: Empowering The Front Line, Making Management More Valuable

He Xuli joined the company in 2000 Red bean shares She started her first job after graduating from University, and her only one so far. He Xuli's 21 years of working career from Hongdou suit factory to the company's quality management post, and then to the director of the company's enterprise management department, has achieved he Xuli's rich management experience and resolute and capable temperament.

As a comprehensive management department of Hongdou, the enterprise management department covers business management, legal affairs, quality supervision and other business sectors, and undertakes the company's cost management, risk control, quality supervision and other heavy responsibilities. He Xuli often has to face more difficulties because of his heavy responsibilities. He Xuli remembered the six words of "knowing responsibility, assuming responsibility and performing responsibility". He recognized the working principle of "not afraid of difficulties and not flinching back" when faced with problems, and looked for solutions to problems in a down-to-earth manner.

"Hard, and happy." Sitting in front of the reporter, he Xuli condensed her working experience for many years into these five words.

"No matter how difficult the work is, we have only one goal, that is, to try to do it well. Everything is difficult at the beginning, but the process of work is happiness and enjoyment." Over the years, he Xuli has led relevant departments of the company to comprehensively promote the excellent performance management mode, establish strict enterprise standards, actively empower the front-line business development, escort the product quality and brand reputation, and lay a solid foundation for Hongdou to promote the strategy of strengthening the enterprise through quality. He Xuli was honored as the "pioneer of Party member pioneer" in this year's red bean "celebration of the party's 100 annual report".

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To promote excellent performance, "we must make it practical"

As early as 2008, when Hongdou Group comprehensively introduced and promoted performance excellence management, Hongdou shares also introduced this model as the basic strategic support to promote enterprise development, polishing high-quality products and polishing the golden lettered signboard. The business management team led by he Xuli is the main force to promote this management mode.

The purpose of the implementation of performance excellence management is to apply good management methods to practical work and combine it with work. However, "for the standard of performance excellence management, everyone has different understanding. Some people understand it deeply and others understand it simply, so the effect of applying it to work will be different." How to make up for the cognitive bias? There is no shortcut, only repeated learning - understanding - practice, re - Learning - understanding - practice.

The iron must be hard by itself! In order to get a thorough understanding of performance excellence management, he Xuli has participated in relevant courses organized by the group for many times to sort out and reorganize the criteria for performance excellence management. He visualized the rules and regulations of the standards and linked them with the relevant work of all departments and departments, so as to ensure that everyone can understand and use performance excellence management among the officers. Red bean shares will carry out self-evaluation activities of excellent performance every year, according to the standards, self-assessment, inspection and improvement.

After years of practice, the excellent performance management mode has been applied to the production line and marketing line of Hongdou company. Excellent management process brings about significant improvement of customer satisfaction and core competitiveness. At the same time of improving work efficiency, all work has been on the track of standardization, systematization and standardization.

Enterprise standard, enhance brand "gold content"

"Those who get the standard will win the world.". The role of standards is no longer only the basis of product production, but also a "sharp weapon" for enterprises to master the market discourse power. He Xuli is highly sensitive and aware of the Executive Standards of product quality: "the development of high-end brand must be the product first", and the product quality needs to rely on higher standards.

Focusing on the demand of high-end brand development, he Xuli has participated in the formulation of national and industrial standards for many times in recent years, covering knitted T-shirt, knitted suit, knitted trousers, knitted shirt, quilted down jacket and other categories. At the same time, through participating in the formulation of these standards, it lays a foundation for further construction of enterprise standards.

"On the basis of national standards and industrial standards, we should improve the enterprise standards according to our own product development situation, product strategy and consumer experience feedback." Therefore, the formulation of enterprise standards, on the one hand, in guiding product development, represents the needs and expectations of consumers for brand products. The higher the standards set around consumers, the better the experience of consumers. On the other hand, enterprise standards also enable the promotion of front-line business, and promote the high-end brand with high-end products.

Last year, Hongdou Co., Ltd. won the enterprise standard leader certificate of knitted casual pants. This year, the company upgraded the standard to the group standard again, and won the honorary certificate of "Jiangsu boutique". "We will also focus on more products of the company to further improve the standard and strive to become the industry leader."

"Become a businessman" and start new business

In the past two years, affected by the epidemic situation, consumer behavior habits have become more and more online. Under such a background, red bean Co., Ltd. timely adjusted the development strategy of chain stores, focusing on the transformation of high-end strategy, accelerated the improvement of operation quality of red bean men's clothing brand stores. Among them, the task of rapidly promoting the new business of stores falls on the shoulders of he Xuli.

What businesses can be promoted? How to make offline stores more active through new business? "It's impossible to wait and rely on." he Xuli said, "as a company's management department, how to empower the front line is not something that can be figured out by sitting here. We must combine business with business. We need to change business into business and create new business."

In order to further understand the operation of the business sector and solve the problems, he Xuli led the team to carry out a series of research work. On the one hand, the team focused on tracking the new business of each chain company, comprehensively grasped and established the business trend; On the other hand, communicate with the store manager and assistant to fully understand the difficulties and needs of store operation.

As companies and stores came down, he Xuli had a better understanding. The team also quickly established new business contents such as flash, group purchase, and internal shopping meeting. "Do difficult things simply, do simple things repeatedly, and do repeated things seriously. The more you do them, you will have more ideas. If you open your mind, you can find a way to solve the problem."

With the continuous work of the store, he Xuli's team is also following up in a timely and continuous manner. In addition to visiting the store irregularly and sharing and learning from the work report, he Xuli also summarized good cases and working methods into a proposal, which was distributed to the chain stores to help everyone quickly improve their business performance. "Mobilize enthusiasm, form a working atmosphere of" catching up with learning "and let all people do things in a good atmosphere, so that everyone's enthusiasm will be higher, and it will play a great role in sales."

Under the management guidance of he Xuli and the business management team, new business has been launched and blossomed in stores: for example, flash stores have strong performance in attracting new users and increasing sales in many stores of red bean men's wear. For example, when products enter the enterprise, you can buy products with favorable prices and good quality without going shopping. Such internal shopping fairs are very popular among enterprises and employees, and also bring considerable revenue for stores. Another new business, "group buying", is a business model with the fastest sales increment for stores. From January to November this year, the company's new business increased sales by 64.66 million yuan.

No matter in work or life, he Xuli strives to take the lead in setting an example and give full play to the responsibility and exemplary role of a Communist Party member. After winning the honor of "vanguard of Party members", this "capable person" in his work and "enthusiastic person" in his life, He still said that he had not done enough: "every time I heard colleagues say that" this is what the enterprise management department has helped us solve ", we are most happy. The recognition of leaders and colleagues is the greatest encouragement and support for the work of our business management team. As the department head and as the Party member, only by doing better can we live up to this trust."