Red Bean: Deep Ploughing Entity, Building Modern Enterprise System With Chinese Characteristics

Zhou Haijiang ： The most important point is that thanks to the leadership of the party, the principles and policies of the party and the state are the greatest opportunities for our development. Hongdou Group was founded in 1957 and has nearly 30000 employees. The reason why the company can develop to today is due to the leadership of the party. There are three inherent deficiencies in private enterprises, namely, the lack of opportunities, the shortage of talents and the uneven popularity of people. Party building can make up for these three deficiencies.

According to the report of the 19th National Congress of the Communist Party of China, innovation is the first driving force to lead development and the strategic support for building a modern economic system. As a representative of the 19th National Congress of the Communist Party of China, I have learned more about the importance of innovation to an enterprise. It determines the life and death of an enterprise in the future. Innovation must be value oriented. Innovation that cannot create value may eventually lose its way.

Red bean has always attached great importance to building a brand. Facing the market environment, the upgrading of domestic consumption has brought about an irreversible trend of clothing brand and high-end development. Under the wave of digitization, taking online, high-end and intelligent as the starting point, Hongdou's clothing sector is integrating traditional offline channels and online platforms, making concerted efforts, embracing the digital economy, promoting industrial digitization, accelerating evolution and efficiency, accelerating high-quality development, and striving to create a garment industry sample in the new retail era.

It is inseparable from the leadership and guidance of the industry association. Over the years, with the purpose of promoting the healthy development of China's garment industry, China Garment Association has provided various professional services for the government, the industry, enterprises including red beans and the society. It has given continuous care and support to the development of red beans, built a win-win cooperation bridge between enterprises and supporting resource industries, and expanded the influence of Chinese garment enterprises at home and abroad, To improve the international influence and eye attraction of Chinese clothing, help to build momentum for China's clothing to go to the world, and promote China to stride forward from a clothing power to a clothing power.

As a member of the clothing industry, Hongdou Group will always adhere to the development concept of "serving the country through industry and win-win results from all sides", continuously cultivate the real economy and actively repay the society. The developed private enterprises should keep pace with the talents, stick to the real economy, patriotism and social responsibility, and give full play to the leading and exemplary role of enterprises!

Chinese clothing: What unforgettable stories or moments are there since the development of the enterprise?

Zhou Haijiang Hongdou Group has been developing for 65 years, during which there are many unforgettable stories or moments

1. In 1983, the trademark of "red bean" was registered and the trademark strategy was implemented. Hongdou Group realized the importance of trademark earlier, and also started the process of clothing brand. In 1983, the company officially registered the "red bean" trademark. In 1984, it began to carry out trademark protective registration in 34 categories of commodities and 54 countries and regions. In 1992, the group set up a special trademark division to be responsible for the management and protection of trademarks. In June 2010, Hongdou Group was recognized by the State Administration for Industry and commerce as a model enterprise of trademark strategy implementation, and the only national trademark strategy implementation demonstration enterprise in Jiangsu Province.

2. In 1987, I became the first university teacher to quit teaching from the enterprise. At the end of 1987, I resolutely resigned from the teaching post of Hohai University and came to the township enterprises. I became the first university teacher to go to the sea in China, and also the first college student of Hongdou Group. Then a batch of college students came to Hongdou Group, which solved the dilemma of no college students in township enterprises. Since then, Hongdou Group has strengthened the introduction of "double high" talents, formulated the "Hongdou hundred talents project", started to introduce 100 senior talents at home and abroad, and introduced relevant talent introduction policies. Up to now, more than 200 senior talents at home and abroad have been introduced. In November 2011, the Group officially established Hongdou University, becoming the first demonstration enterprise university in Wuxi.

3. In 1992, the first provincial township enterprise group was established. In 1991, the output value of the enterprise reached 110 million yuan, which was the first township enterprise in the province to break through 100 million yuan. In June 1992, Jiangsu Hongdou knitting group was established, becoming the first township enterprise group in the province.

4. In 1995, the name of red bean was praised. In May 1995, the Central Committee of the Communist Party of China held a forum on entrepreneurs in Jiangsu, Zhejiang and Shanghai provinces and one city in Shanghai. As a representative of township enterprises, I gave a work report. State leaders praised "red beans have a good name and are very romantic.".

5. In 1998, Hongdou Group and ESMOD, a famous French fashion design institute, jointly run a school to cultivate design talents. In February 1998, Hongdou Group and ESMOD, a famous French fashion design institute, jointly founded the "red bean ESMOD International Training Center". This is the first time that ESMOD cooperates with Chinese enterprises to set up advanced training courses. The training course focuses on training the designers and craftsmen of red bean, which ensures the leading position of red bean clothing in design, production technology and product quality. In 2021, Hongdou and ESMOD Beijing University reached a strategic cooperation to improve the content of product design.

? 6. Red bean has become one of the few enterprise groups that have established two main board listing in China. In the past 40 years of reform and opening up, red bean has been sticking to the industry, deeply ploughing the real economy, and has established two main board listed enterprises. On January 8, 2001, "red bean stock" was listed on the Shanghai Stock Exchange, marking that the group has stepped into the ranks of capital management. In September 2016, general shares of Hongdou Group were successfully listed on the Shanghai Stock Exchange.

7. In 2005, I became the first person in mainland China's clothing industry to appear on the cover of Forbes. In February 2005, I became the cover figure of Forbes (Asia Edition and European Edition) and the first domestic clothing entrepreneur to appear on the cover. I answered the concerns of Forbes Magazine - the attitude and Countermeasures of China's textile and garment industry in the new trade environment: the development of China's textile and garment industry is based on the premise of healthy development of enterprises; China's enterprises are improving their product structure and increasing the export of high-tech and high-value-added products, rather than blindly pursuing quantity breakthroughs in exports; The development and export of Chinese enterprises are healthy and orderly.

In the interview, the person in charge of Forbes in Shanghai visited the workshops and dormitories of red bean. In the article, he also mentioned that the enterprise pays attention to environmental protection and the protection of workers' rights and interests, which is consistent with the red bean group's concept of social responsibility With the concept of "win-win situation in all directions", we have also established three funds, namely, Hongdou charity fund, Wuxi Yaoting charity fund and Wuxi Hongdou caring for old party members. At present, foreign donations exceed 550 million yuan.

8. "Red bean" won the "value award" of "Oscar" in China's clothing industry. In March 2006, the "second annual award of Chinese clothing brand" was announced in Beijing. The "Hongdou" brand of Hongdou Group stood out among many brands and won the "value award". "China clothing brand annual award" has the good reputation of "Oscar Award" in China's clothing industry. It promotes and promotes the Chinese clothing industry to firmly follow the brand road and constantly improve the level of original brand by commending excellent Chinese original clothing brands.

9. In 2007, Hongdou Group became the first enterprise in China's textile industry to fully implement corporate social responsibility. In May 2005, China Textile Industry Association officially released China textile enterprise social responsibility management system (CSC9000T). The social responsibility management system is based on the relevant laws and regulations of China, relevant international conventions and international practices, and is in line with the social responsibility behavior standards of China's national conditions. In April 2007, at the China Textile round table social responsibility forum, Hongdou Group became the first enterprise in China's textile industry to fully implement corporate social responsibility.

10. The West Port special zone led by Hongdou Group has become a model of "one belt and one road". In 2007, in response to the call of "going out", the red bean group established an 11.13 square kilometer Special Economic Zone in Sihanouk province of Cambodia, becoming the first batch of overseas economic and trade cooperation zones in China and Jiangsu Province, as well as the first cooperation zone to sign a bilateral government agreement and establish a bilateral coordination mechanism. In August 2016, I was invited to attend the central Forum on promoting the "belt and road" construction. After the meeting, the state leaders specially urged us to make efforts to operate the Sihanouk port Special Economic Zone well.

After more than ten years of construction, there are 166 enterprises settled in the Western Hong Kong Special Administrative Region, absorbing nearly 30000 local employees, and carrying out compulsory training and various social welfare activities for the local area. The leaders of China and Cambodia highly affirmed that "the booming Sihanouk port special economic zone is a model of practical cooperation between China and Cambodia", and hoped to build the Western Hong Kong Special Zone into a "Shenzhen" of Cambodia.

11. The decision on learning and promoting the party building experience of Hongdou Group and learning from Comrade Zhou Haijiang. On August 2, 2012, the national textile industry private enterprise party building work on-site observation and exchange meeting, the textile industry private enterprise party building work experience and cases were exchanged, focusing on learning and promoting the typical experience of red bean group Party building work. In order to further promote the party building work of textile private enterprises, China Textile Industry Federation decided to promote the party building work experience of Hongdou Group to national textile enterprises and carry out activities to learn from Comrade Zhou Haijiang.

12. In 2018, Hongdou Group began to focus on building "smart red beans". Hongdou has implemented strategic transformation since 2008, focusing on building "smart red beans" in 2015, and building a smart future with "unbounded retail" of JD in 2018. At the 2018 World Internet of things Expo, red bean IOT, with its intelligent manufacturing, intelligent sorting, intelligent marketing, intelligent exhibition hall and intelligent products, was praised by relevant leaders of Jiangsu provincial Party committee, and one of the group's smart clothes won the excellent award selected by the IOT. Now, the red bean suit intelligent factory has completed the transformation and upgrading. The unit consumption cost is reduced by 10%, the production efficiency is improved by 20%, and the work in process is reduced by 30%.

13. To fight against the new crown pneumonia epidemic "military factory". "For the party, for the country, for the people, red beans should race against the clock!" since the outbreak of Xinguan pneumonia, Hongdou Group firmly obeyed the unified command of the party and the state. On January 30, 2020, I paid a special party fee of 10 million yuan to the Organization Department of Wuxi Municipal Party committee through the Organization Department of Xishan District Committee to assist in epidemic prevention and control. On March 24, the medical material support group of the joint prevention and control mechanism of the State Council sent a thank-you letter to Hongdou, praising Hongdou as a well deserved "military factory" in the fight against the epidemic, and made important contributions to win the war of epidemic prevention and control. As a representative of Hongdou Group, I was awarded two awards, namely "national advanced individual in fighting against new crown pneumonia" and "National Excellent Communist Party member".

Chinese clothing: What do you think is the most critical factor for enterprises to achieve such achievements in their development for many years?

Zhou Haijiang ： Over the years, the key to the rapid and stable development of Hongdou Group lies in paying attention to the party building work of the enterprise, giving full play to the political leading role of the party organization in the enterprise and the political core role in the staff, integrating the party building and the enterprise development, and promoting the "strong development" with "strong Party building". For many enterprises, inaccurate decision-making, lack of talents and uneven hearts of the people are the "three congenital deficiencies". To give full play to the political advantages of Party organization construction, we can actively transform them into the advantages of opportunity, talent and harmony.

Where does the development opportunity of enterprise come from? The party's principles and policies are the greatest opportunity. The elite of the Communist Party of China gather together, and the party's principles and policies focus on the wisdom of the whole party, which is the most scientific, overall, forward-looking and oriented.

Where to find the talent team of enterprises? The party organization is the biggest talent pool of an enterprise. The party organization has a complete method in training, selecting and using talents. The Party member team has obvious advantages of advancement and purity. Those who have both political integrity and talent are the most reliable talents of the enterprise.

What should we do if the people in enterprises are not even? The party's ideals and beliefs, the mass line and ideological work methods can best motivate and unite people, promote righteousness, resolve contradictions and unite people's minds. In recent years, in the face of the global epidemic situation, the majority of Chinese enterprises rely on the political advantages of the party to survive the storm, overcome the crisis, promote harmony, stabilize the team, and achieve sustainable and stable development.

In order to avoid Chinese enterprises from repeating the mistakes of western modern enterprises, we must "Party building" and "social responsibility" are embedded in modern enterprise management, forming a governance mode of "social responsibility of Party Construction under modern enterprise system".

In this model, "Modern enterprise system" is the foundation. Through improving the corporate governance structure, coordinating the relationship among owners, managers and workers, standardizing the enterprise behavior and stimulating the internal motivation; "Party building" is the soul, through the party building work to form a unique competitive advantage of enterprises and promote the high unity of enterprise interests and national and social interests; "Social responsibility" is the mission, through strengthening and innovating social management, optimizing the development environment and promoting stability and harmony.

Over the years, I have collected the experiences and lessons learned from the exploration of modern enterprise system in practice into a volume and compiled the book modern enterprise system with Chinese characteristics. The book aims to let more people understand the red bean model and the modern enterprise system with Chinese characteristics, and jointly explore and create a modern enterprise system with Chinese characteristics better than that of the West.

Chinese clothing: China's garment industry has developed rapidly in the past 30 years. What profound changes have you felt as a part of it?

Zhou Haijiang Red beans started from underwear, and new products have been emerging for more than 60 years. In the early 1990s, nurses' T-shirts were popular all over the country, and the demand for overtime in factories was still in short supply. The nurse's shirt has become the classic work of underwear color application and collocation in the early stage, and it is also the "ancestor" of product iterative innovation.

Red bean velvet, red bean cotton, marshmallow and other soft underwear are the innovative products launched by red bean home in recent years According to the principle of "all users decide", all enterprises take "user as the center", and conduct market research and development, product design, commodity planning and other aspects.

Red bean men's wear is the main brand of Hongdou Group, which has been pursuing product innovation. Red bean men's wear introduces international first-class design team and commodity planning team to enhance independent research and development ability, and develop innovative products such as shirts and suits to meet the individual needs of consumers. "Light suit", "light goose down" and "Xiaobai" T "is one of the classic works.

It can be seen from the development and transformation of red beans for many years that China's garment industry has realized the demand point from the outside to the inside, paying more attention to the function and the fabric itself. On the basis of high-quality appearance, it emphasizes the deep-seated needs of the wearer, and takes comfort and convenience as the leading factor.

Chinese clothing: As an enterprise growing together with China Garment Association, what role do you think the association plays in the industrial development?

Zhou Haijiang The association has always been committed to safeguarding the legitimate rights and interests and common interests of the industry and its members, serving the government, industry and member enterprises. It has played a good role as a bridge and link of the association and promoted the better and faster development of the industry.

Chinese clothing: Standing at the historical intersection of "two centenary goals" Enterprise's response to the new era What is the layout of enterprise development?

Finally, we should continue to promote the intelligent, green, online, high-end, international and standardized development of enterprises.

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Zhou Haijiang Today, China has a trillion level textile and clothing consumer market, and also has the leading global garment manufacturing technology. The increasingly complete textile and clothing industry system and super manufacturing capacity are incomparable to any country. China's clothing industry structure has been continuously optimized, international development has been actively promoted, the industry layout structure has been significantly improved, and the global resource allocation capacity has been significantly improved. A new industrial pattern has been gradually formed in the eastern, central and western regions with clear division of labor, interconnection and interaction, and coordinated development and utilization of domestic and international markets and resources.

How to carry cultural self-confidence, upgrade from a clothing manufacturing country to a brand power, from big to strong, is our proposition in this era. Now is the best era for domestic clothing brands. I am very optimistic about domestic products to seize the market share of overseas brands 。 Based on the quality, personalized, diversified and green consumption demand iteration, science and technology, fashion and green development, and in line with the logic of industrial transformation and upgrading from extensive expansion to connotative development, the fashion development of China's textile and garment industry will realize the core of creative design, the support of scientific and technological innovation, the guidance of excellent culture, and the starting point of brand construction Sustainable development oriented development with high concentration of creativity, high integration of resources and high added value of products aims to build an integrated innovation ecosystem of fashion resources, ultimately lead fashion consumption trends, meet people's new expectations for a better life, enhance China's fashion discourse power and create a world textile fashion power.

In the global industrial chain division system, the fashion creativity, appeal and credibility of China's textile and garment industry are still in a relatively weak position, especially in the world-class fashion brands with profound connotation, advanced technology and considerable cultural penetration. China's clothing industry is constantly innovating in the process of multi-cultural integration, Committed to building a cultural value system based on Chinese culture as the core connotation, which is the most fundamental fashion power to build a clothing power. It is hoped that when China basically realizes socialist modernization in 2035, China's garment industry will become a global fashion power with creativity, contribution and promotion.