Industry Standard: Shuo Yin E-Commerce Is Standardizing Official Flagship Stores And Individual Stores

According to the news on December 21, today, Shuo Yin e-commerce announced that the platform has revised the "store naming rules" (the original "shop type and naming rules"), which will be published on December 21, 2021, and will come into effect on December 28, 2021.

The core changes of this revision include: new naming standards for "official flagship stores", "enterprise stores" and "individual stores"; Delete the naming standard of "ordinary store"; Binding requirements and naming rules of new stores.

Specifically, the name of the official flagship store is "brand name + official flagship store"; The naming forms of enterprise stores are divided into three types: Private Brand: "brand + first class category (optional) + enterprise store"; authorized brand: "brand + first level category (optional) + authorized enterprise store"; and non authorized brand: "enterprise business name + enterprise store".

It should be noted that the name of individual stores should not use "flagship", "exclusive", "exclusive", "official", "direct marketing", "official", "official certification", "official authorization", "franchising", "franchising" or other contents with similar meanings. If there is a brand in the name of the store (except for the case that the enterprise name contains the brand and the owner of the brand is the owner of the store), the brand authorization shall be provided, and some brand names are not allowed in some categories.

The rules also specify that official flagship stores, flagship stores, exclusive stores Franchised stores must and can only be bound with one certification enterprise number (blue V logo). For details, please refer to the implementation rules of "number store binding"; the name of certification enterprise number bound by stores shall comply with the following rules: the name of official flagship store and e-commerce side store shall be identical / brand name + official account number; the name of flagship store and e-commerce side store shall be completely consistent / brand name + first class category (optional); (the first level category needs to be consistent with the e-commerce side, and it should be consistent when the first level category is added in the store name.) the exclusive store and the store name should be completely consistent; the exclusive store and the store name should be completely consistent.

It is worth mentioning that Shuo Yin e-commerce announced that it had officially launched the business invitation of the festival, and announced the rhythm, playing methods and various incentive policies of the festival. It is reported that the festival will officially begin on January 1, 2022 and end on January 16. During the event, shuoyin Haowu new year goods festival will also launch a variety of playing methods such as Haowu live broadcasting room, home new year goods short video competition, national task competition and task competition, as well as multiple operation support policies such as timely refund of platform technical service fee and 10 billion subsidy, so as to help partners quickly achieve sales targets.