Data Analysis: Textile And Garment Market Size And Industry Development Characteristics

China is the largest textile and garment producer and exporter in the world. The sustained and stable growth of textile and garment export is very important to ensure China's foreign exchange reserves, balance of payments, stable RMB exchange rate, social employment and sustainable development of textile industry.

1、 Market scale of textile and garment

In 2021, the domestic demand market of textiles and clothing will recover steadily, and the pulling effect on the steady recovery of the industry economy will be enhanced. According to the data of the National Bureau of statistics, in 2021, the total retail sales of clothing, footwear, knitwear and textiles above the national quota will reach 1384.2 billion yuan, an increase of 12.7% year-on-year.

Data source: compiled by National Bureau of statistics and China Academy of Commerce and industry

2 Main development characteristics of clothing industry

1. The industry continues to pick up

In November, driven by the sustained recovery of domestic economy, the cold wave in winter and the promotion of the "double 11" campaign, the domestic demand market of China's clothing industry showed an obvious recovery trend, and the demand of the clothing industry was gradually released. Winter is the traditional peak season for clothing sales. With the cold wave coming, most areas of China have entered into the freezing mode. Consumers' demand for warm clothing such as down jacket, cashmere sweater and thermal underwear has increased significantly, driving the turnover of relevant products. At the same time, driven by the "double 11" Shopping Festival, the online and offline activities of promoting commodity consumption have also promoted the positive improvement of clothing industry sales. In addition, with the approaching of the Beijing Winter Olympic Games, the residents' enthusiasm for sports has been ignited, driving the consumption of outdoor sports clothing. In this context, clothing enterprises also actively grasp the needs of consumers to create innovative products with both functionality and fashion.

2. Acceleration of digital enabling

At present, digital transformation is driving profound changes in production mode, business model and enterprise organization mode. The epidemic situation has given birth to the rapid development of new formats and new models, and accelerated the pace of enterprise digitization. Clothing enterprises actively promote digital transformation. The manufacturing end upgrades the supply chain system through intelligent transformation, single piece flow and flexible production. The design end drives the demand and growth of consumers through innovative fashion product design. The consumer side establishes the consumer data platform, gets through the online and offline sales data, and accurately locates the target population. Through digital transformation, taipingniao, GELIS and other clothing enterprises continue to empower the channel, marketing and brand operation, improve the operation efficiency and promote the continuous growth of performance.

At the same time, with the maturity of virtual reality, artificial intelligence, blockchain, big data, 5g, wearable devices and other technology applications, it is considered that the future of digital economy development will be hot in the meta universe. Clothing enterprises have also begun to explore the meta universe. GELIS has launched the brand virtual character ELISA. Hailan home and SEMAR clothing have applied for registration of the relevant trademarks of the meta universe.

3. The rise of domestic products boosts brand upgrading

With the enhancement of consumers' national self-confidence and the rise of the younger generation of consumer groups, more and more domestic brands have entered the public's vision with a new attitude and set off a new trend of national style by excavating the traditional brand culture and history, integrating new technologies and new trends. According to this year's "double 11" data, nearly 50% of the brands with a turnover of more than 100 million yuan, with a year-on-year increase of 17%. Among the top 10 brands, 8 are domestic brands. The rapid growth of the overall sales volume of domestic brands reflects that the new generation of consumers pay more attention to the culture and details of products. However, many domestic brands have been constantly developing and innovating according to the changes of Chinese consumers' concepts, creating more personalized and better quality products. For example, bosden pioneered windbreaker and down jacket, which fully combined the style and advantages of two classic categories of windbreaker and down jacket to meet the needs of wearing in business occasions; Li Ning launched li-ning1990, an independent high-end sports fashion brand, to broaden the product boundary and lay out the high-end market.