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    BBB! Bosden ESG Ranks China'S Textile And Garment Industry Leader

    2022/2/22 17:30:00 3223

    BosdenDown JacketTextile Clothing

    In the near future, MSCI will Bosideng The ESG (environmental, social and corporate governance) rating of China's textile and garment industry has been upgraded from "BB" to "BBB".

    Morgan Stanley Capital International is an international company that provides global index and related derivative financial products. Its MSCI index is an important reference index for global investors. The steady improvement of bosden's ESG rating means that bosden's efforts to achieve global brand leadership are further recognized, and the capital market highly affirms the long-term investment value of bosden.

       Bosden's sustainable development boosts ESG rating

    After China put forward the dual carbon target, enterprises gradually incorporated the ESG rating standard into the development strategy, and gradually improved the construction level. Bosden is no exception. From 2021, bosden has planned and established ESG management framework from three levels of decision-making, management and implementation to ensure the effective implementation of ESG standards, promote enterprises to meet higher requirements and realize comprehensive and sustainable development.

    The promotion of bosden's ESG rating benefited from the excellent performance of enterprises in product quality improvement, supply chain, employee welfare, social responsibility and other issues. As the world's leading Chinese down jacket brand, bosden has always been actively exploring the innovative road of sustainable development, and ESG management has penetrated into all aspects of enterprise strategy and operation.

    In terms of product quality, bosden has been focusing on the R & D, innovation and design of down jacket for 46 years. As of the year 2020 / 21, bosden has accumulated 231 patents of various types. Meanwhile, as the main drafting unit of GB / T 14272 down garment national standard, bosden has participated in the drafting and revision of a number of international, national and industrial standards, leading the development of industry standardization. In terms of product quality, the main technical indicators of bosden products are higher than the requirements of national standards. The three-level inspection of product quality is carried out to ensure the high standard of customer satisfaction, continuously promote the use of new environment-friendly fabrics, and actively reduce the impact on the environment. It is worth mentioning that bosden's brand quality has gradually been recognized by consumers and the industry. In fiscal year 2020 / 21, bosden participated in the "China brand day" and was selected into CCTV's "powerful brand project". In 2021, bosden was also selected into the "2021 global top 50 most valuable clothing brands list" published by international brand value evaluation authority brand finance for the first time.

    In the process of brand development, bosden attaches great importance to supply chain management and the safety, sustainability and traceability of raw materials. As of the year 2020 / 21, 49% of the raw materials purchased have obtained bluesign ? 95% of the cooperative suppliers have passed the RDS certification, and 95% of the down products used have passed the RDS certification, helping the brand to build the advantage barrier.

    In terms of employee welfare and training, bosden provides employees with competitive salary and welfare and humanized working environment. Up to now, bosden has implemented five phases of employee equity incentive plan to improve employee satisfaction. At the same time, pay attention to the learning and training of employees, optimize the personnel structure, incorporate sustainable development into talent management, and provide talent reserve for the long-term development of the company.

    In terms of corporate social responsibility, bosden adheres to the mission of "warming the world" and giving back to the society. As of the year 2020 / 21, bosden has donated more than 1.2 billion yuan to the society. In the early days of Xinguan epidemic, 300 million high-quality down jackets were donated to the whole country, and another 50 million cash and materials were donated to Shanxi in 2021 to help the reconstruction work after rainstorm and flood.

       Based on long-term development, bosden deepens ESG management and consolidates Global Leadership

    With the rising of the concept of ESG and the heavy pressure of the national "double carbon" policy, China's textile and garment enterprises as the second largest polluting industry after oil, ESG management is imperative.

    Bosden has always attached great importance to the practice of ESG. In this ESG rating, bosden's information disclosure is more extensive and deep. It not only launched multi-dimensional ESG research, but also invited six kinds of stakeholders, including government and regulatory agencies, shareholders and investors, employees, suppliers and partners, to investigate, and continued to expand the scope of data collection and disclosure, Especially strengthen the information disclosure of product quality and supply chain management, comprehensively and carefully show the group's meticulous management in each operation link. At the same time, bosden complied with the national "double carbon" policy and disclosed the enterprise's measures and achievements in environmental protection. According to the data, bosden not only actively promoted the application of new environmental protection fabrics, but also planted carbon neutral forest in Alxa, Inner Mongolia, which comprehensively demonstrated the group's positive response and efforts to promote the realization of the double carbon goal.

    The promotion of bosden's ESG rating fully demonstrates the strength of the brand's sustainable development, which is of great significance to consolidate its global leading position.

    On the one hand, for the enterprise itself, the upgrading of ESG rating means that the enterprise has the strength of sustainable development and the industry is in the lead. Over the past 46 years, bosden adheres to the strategy of "focusing on the main channel and focusing on the main brand", and continuously expands the market scale through product innovation. In 2021, bosden innovatively launched windbreaker and down jacket, iteratively upgraded 100% of the stronger Dengfeng 2.0 Series in the original history of China, and applied aerospace technology to down jacket for the first time. In December last year, bosden held a stage release conference of "China's down jacket is the world's leader" to interpret bosden's 45 year development history and multi-dimensional display of enterprise innovation achievements. It is worth mentioning that bosden's continuous innovation of products and exploration of technological empowerment have demonstrated the strength of sustainable development of enterprises.

    on the other hand, ESG Rating is not only related to the development of enterprises, but also a new external evaluation standard for enterprises. It is generally believed that enterprises with relatively excellent ESG performance have stronger risk resistance ability, which is conducive to long-term and stable development, and can attract investors' funds. The upgrade of bosden's ESG rating has consolidated and enhanced investors' confidence.

    The sustainable development of enterprises needs long-term exploration, in order to find their own ideas. At the moment of ESG surge, bosden performs steadily. In August 2021, Euromonitor International Certification was issued Bosden down jacket The scale is the first in the world. The semi annual performance of fiscal year 2021 / 22 shows that bosden's revenue and profit have achieved double growth again. Bosden's ESG rating has achieved the best level of China's textile and garment industry, which has made a good demonstration role for the industry. In the future, more textile and garment enterprises will join ESG development to jointly promote the realization of the "double carbon" goal.

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