Clothing Listing Financial Report: Check The Annual Report Of Clothing Listed Enterprises To See The Trend

In the clothing industry in 2021, sports outdoor, men's wear, children's clothing, mother and baby show a good trend. The underwear market is relatively stable, while the women's clothing market and shoes, shoes, bags and bags market enter the stage of slowing down.

In 2022, the clothing industry will be hit hard.

However, according to the statistical bulletin of the national economic and social development of the people's Republic of China in 2021 released by the National Bureau of statistics, the total retail sales of consumer goods in 2021 reached 44082.3 billion yuan, an increase of 12.5% over the previous year. Among them, clothing, shoes and hats, needles and textiles increased by 12.7%.

In 2021, the clothing industry as a whole presents a trend of high before and low after. In the first half of 2021, the recovery of the clothing industry accelerated. However, from the third quarter of 2021, affected by the repeated epidemic situation and natural weather disasters such as rainstorm and typhoon, the travel, logistics and control policies in many places across the country were tightened, and the clothing industry was continuously affected.

According to the financial report of 63 clothing listed enterprises sorted and counted by brand digital reading (ID: winlive 2019), overall, among the 63 clothing listed enterprises, the total revenue of 18 enterprises is in a declining state, and the net profit of 16 enterprises is in a loss state.

In terms of revenue, the total revenue of 63 enterprises reached 296.446 billion yuan, including 8 enterprises with revenue over 10 billion yuan: Anta sports, Ordos, Li Ning, Hailan home, Senma clothing, Youngor, taipingniao and Tebu international.

Anta sports has the highest revenue with annual revenue of 49.328 billion yuan; The company with the lowest revenue is Daphne international, with 86 million yuan.

Erdos is the clothing enterprise with the most obvious revenue growth year-on-year, with an increase of 57.61%; Daphne international had the most obvious decline in revenue, with a year-on-year decrease of 71.78%. It is worth noting that Daphne international was also the enterprise with the most serious decline last year.

In terms of net profit, Anta sports has the highest net profit among 63 enterprises, reaching 7.72 billion yuan; The company with the lowest net profit was souyute with a loss of 3.41 billion yuan; The most obvious change in net profit margin was Qianbaidu, with a year-on-year increase of 342.56%.

In terms of category market, the category with the highest revenue is outdoor sports category, and the total revenue of 8 enterprises reaches 91.987 billion yuan; The category with the highest net profit was sports outdoor category, with a total amount of 13.709 billion yuan.

　　1、 Sports / outdoor Strong momentum, hot lead

According to the statistics of Dongfang securities, the retail scale of China's sportswear market will reach 371.8 billion yuan in 2021, with a year-on-year growth of 19.1%. From the perspective of market growth, whether before, during or after the epidemic, the sports track shows better growth toughness; From the perspective of market concentration, the Cr5 of sportswear track in 2021 (the five largest enterprises occupy the relevant market share) is 58.1%, among which Cr5 are Nike, ADI, Anta, Li Ning and FILA brands, and the competition pattern is obviously better than other tracks.

According to the statistics of the revenue of 8 outdoor sports listed companies in 2021, Anta sports, Li Ning and Tebu international are among the top three, and each of them has a revenue of more than 10 billion yuan, of which Anta sports has a revenue of 49.328 billion yuan. In addition, compared with the revenue in 2020, all the 8 outdoor sports enterprises have maintained a steady upward trend.

With the development of outdoor sports, the government will continue to favor outdoor sports in 2022.

　 　2、 Men's wear Outstanding performance and high attention

The growth and change of men's wear market in 2021 deserves the attention of the industry. According to the NPD group, men continue to outpace women in terms of clothing. From January to November 2021, compared with the same period in previous years, the sales of men's wear increased by 12%, 4 percentage points higher than that of women's wear.

In the men's wear category, Hailan home is still the most prominent representative, with the annual revenue exceeding 20 billion yuan in 2021. It is worth noting that among the 15 men's clothing listed companies, the revenue growth of 12 enterprises decreased compared with that in 2020. In 2021, only two enterprises' revenue growth decreased, and most of the other enterprises' revenue growth was more than 10%.

　 　3、 Women's wear Mature market, fierce competition

Women's wear has always been one of the most competitive categories in the whole clothing industry. According to the revenue of 12 listed women's clothing enterprises in 2021, taipingniao still ranks first in revenue, with annual revenue exceeding 10 billion; The second and third revenue were winner fashion and soyute respectively.

And in this, women's clothing category in search of the special enterprise's loss decline caused the industry's attention. According to the table data, since 2020, soyute has been the enterprise with the most serious loss. In 2021, soyute's revenue growth decreased by 40% year-on-year, and the net profit loss was 3.410 billion yuan, and the growth rate of net profit decreased by 92.52% year-on-year. It is reported that due to the impact of the epidemic, souyu enterprises are short of funds and liquidity, leading to credit damage, financing difficulties, loss of customers and suppliers, which has a great impact on the development of the company's business.

　 　4、 Children's wear / mother and baby The market is booming and the prospect is promising

Children's wear market has always been recognized as the "last piece of cake" in the field of clothing. According to Euromonitor consulting data, it is estimated that the market size of children's wear in China will exceed 400 billion yuan in 2024 and reach 473.8 billion yuan in 2025.

According to the revenue statistics of 6 children's clothing listed companies in 2021, SEMAR clothing is far ahead, reaching 15.42 billion yuan, which is the only enterprise with revenue exceeding 10 billion yuan in children's clothing category. In addition, the two children and the international income. From the perspective of net profit growth, the net profit of Jinfa Rabbi fell the most seriously on a year-on-year basis.

From the perspective of business structure, children's clothing business is the main source of revenue. In 2021, the company's children's clothing business achieved a revenue of 10.272 billion yuan, a year-on-year increase of 1.38%, accounting for 66.62% of the total revenue. In terms of children's wear brands, Samma clothing has its own brands such as balabalabala, makalo marcolor, cocotree, minibala minibala and heyjunior. Among them, balabalabala Balabala is far ahead of other children's wear brands in terms of brand awareness, market share and channel scale, ranking first in the domestic children's wear market. But from the perspective of growth, with more and more brands entering, the pressure of growth is still not small.

　 　5、 Underwear Individual needs, new trend rising

According to the data of China Textile Economic information network, in recent years, the market scale growth rate of China's underwear industry is about 20%, higher than that of the whole textile and garment industry. With the rapid development of "her economy", underwear has become one of the most representative industries.

According to the revenue of six underwear listed companies in 2021, amo shares, urban beauty and leading shares are still in the top three of the list. At the same time, it is worth the attention of the industry that the improvement of underwear consumption level also presents more and more obvious personalized demand. In this regard, under the influence of new brands such as ubras, internal and external, the old brands have begun to embark on the road of innovation. For example, amo pioneered the "petal underwear", with the design concept of "light, support and beauty", continuously evolving the design details; Urban beauty pays attention to fabric and body comfort, and establishes a dedicated scientific and technological research and development team to carry out research and design simultaneously.

　 　6 Shoes / bags Slow down trend and seek transformation

Among the nine shoe, luggage and bag listed companies in 2021, Aokang international, Saturday and red dragonfly ranked the top three. Daphne International's revenue situation is worrying, the annual revenue of 86 million yuan, revenue fell 71.78% year-on-year.

However, although Daphne's revenue has fallen by more than 70%, it has achieved a turnaround. Daphne attributed it to the effect brought by the transformation of asset light model. On the other hand, the enterprises in the industry will be affected by the stock of shoes to a certain extent. However, it is difficult to fundamentally solve Daphne's problem by relying solely on the transformation of light assets and developing online authorized products.

　 　7、 epilogue

On the whole, in the clothing industry in 2021, sports outdoor, men's wear, children's clothing, mother and baby show a good trend. The underwear market is relatively stable, while the women's clothing market and shoes, shoes, bags and bags market enter the stage of slowing down.

In 2022, the clothing industry may present the following trends:

1. The overstocking in spring and summer is serious, and the production of new products of clothing enterprises may slow down. Due to the long-term impact of the epidemic in the first half of 2022, the phenomenon of clothing hoarding in spring and summer of 2022 is serious. Most of the activities such as ordering meetings and fashion week are postponed. The planning and production of new autumn and winter products may be greatly reduced or delayed.

2. Affected by the epidemic situation, enterprises will be forced to shut down under multiple ground wires, and the proportion of enterprises' online e-commerce may increase. The epidemic situation is still an important factor affecting the recovery of domestic consumption. In 2022, due to the impact of the epidemic, offline logistics was forced to suspend, which became one of the main difficulties of clothing enterprises. Affected by this, most enterprises will focus on the development of online e-commerce business and optimize the online platform.

3. Long term home isolation highlights sports demand, and sportswear may usher in higher growth. Affected by the epidemic situation in the first half of 2022, the home-based isolation policy in many places lasted for several months, during which the home-based fitness campaign became an upsurge. Under the influence of the importance of sports being highlighted, the demand for sportswear will usher in a high growth both in and after the epidemic.