Attention: Dongguan Releases The "14Th Five Year Plan" For The Development Of Service Industry

Recently, Dongguan released the "14th five year plan" for the development of Dongguan's service industry (hereinafter referred to as the "plan"). According to the plan, by 2025, the added value of Dongguan's service industry is expected to exceed 598 billion yuan, with an average annual growth rate of 8%, accounting for about 46% of the city's GDP, and the added value of modern service industry will reach 67%. More than 400 billion listed enterprises are expected to double the number of service enterprises.

In the field of subdivision, the planning has a layout of hot topics such as e-commerce, first store economy, night economy and industrial design. It includes: by 2025, Dongguan's e-commerce transaction volume will exceed 600 billion yuan, formulate and promulgate the economic support policy for the first store, and implement the brand promotion action of "Dongguan Industrial Design".

　　 Building a highland of e-commerce development with international influence

Dongguan is a famous e-commerce city in China. According to the data, in 2020, the e-commerce transaction volume of Dongguan will reach 586.1 billion yuan, and the scale of cross-border e-commerce will rank first in China. In 2021, the import and export volume of cross-border e-commerce in Dongguan will reach 73 billion yuan, with a year-on-year growth rate of 91.8%, ranking first in the Province.

During the "14th five year plan" period, e-commerce will become an important starting point for the rapid development of Dongguan's service industry. According to the plan, by 2025, the e-commerce transaction volume of Dongguan will exceed 600 billion yuan, making Dongguan an e-commerce development highland with international influence and domestic leading.

The plan proposes to vigorously develop online economy and promote the deep integration of e-commerce into three industries. We will speed up the "insertion of e-commerce wings" in Dongguan manufacturing, encourage traditional manufacturing enterprises to make use of e-commerce to realize the online, networked and collaborative aspects of procurement, processing, design, manufacturing, sales and financing, and promote the transformation of traditional manufacturing industry to digitalization, flexibility, intelligence, branding, platform and ecology. We will encourage professional wholesale markets and physical retail businesses to reshape their trading methods, carry out online and offline transactions such as live e-commerce, social e-commerce, community e-commerce, and "small program" e-commerce, so as to integrate new business forms, improve circulation innovation ability, and promote better convergence of production and marketing.

During the 14th Five Year Plan period, Dongguan will take the construction of comprehensive pilot zone as an opportunity to promote the innovative development of cross-border e-commerce. We will deepen the research on international trade rules such as RCEP and China EU investment agreement, and strive for Binhai bay new area to be included in the new zone of Guangdong pilot free trade zone and the linkage development zone of pilot free trade zone. Promote the construction of China (Dongguan) cross border e-commerce comprehensive pilot zone with high quality and high standards, and accelerate the application of "cross border one lock" mode in Humen Port comprehensive protection zone. Accelerate the construction of cross-border e-commerce functional parks and cross-border e-commerce industrial parks, and create a number of cross-border e-commerce industrial parks with different functions, dislocation competition and annual transaction volume of more than 10 billion yuan.

　　 Implementation of "Dongguan Industrial Design" brand promotion action

As a production-oriented service industry full of technology and creativity, industrial design has been playing a great role in the enterprise management by the way of "four or two". However, in the process of transformation and upgrading of Dongguan manufacturing industry, due to the shortage of design talents and inaccurate market grasp, the short board of industrial design has restricted the development of enterprises to a certain extent.

In the future, Dongguan will also vigorously develop industrial design to promote the high-quality development of the manufacturing industry.

The plan points out that during the "14th five year plan" period, Dongguan will develop and strengthen industrial design, play an important engine role in building advanced manufacturing industrial clusters, leading the optimization and upgrading of traditional industries, promoting supply side reform and activating new kinetic energy. Based on the actual situation of Dongguan, efforts will be made to improve the industrial system of industrial design and implement the brand promotion action of "Dongguan Industrial Design", Speed up the upgrading of industrial design level in Dongguan.

Dongguan will encourage key manufacturing enterprises to separate and set up independent industrial design centers to promote industrial design. To promote the industrial design outsourcing, to promote the industrial design outsourcing, and to promote the industrial application of design services.

At the same time, Dongguan will also promote the construction of industrial design carrier, cultivate and create 3-5 industrial design bases with more than 1000 designers for the construction of advanced manufacturing industry, and strengthen the support services for industrial clusters. Encourage and support leading manufacturing enterprises to establish enterprise research institutes and design institutes jointly with design institutions and colleges, and explore the establishment of a number of national and provincial industrial design centers.

　　 Develop first store economy and night economy

In promoting business innovation and transformation, the plan proposes to actively develop the first store economy. Formulate and issue the economic support policies for the first store, focus on the key business districts in Dongguan City Center, Songshan Lake, Binhai bay new area, etc., actively attract influential and representative famous brands and original brands at home and abroad to open first stores around retail catering, sports, entertainment, life service and other business forms, and encourage high-end well-known brands, designer brands, and brand names with international influence High level customized brands and other new products were launched in Dongguan, and fashion shows, international exhibitions and release activities were held.

In addition, the plan also proposes to promote the development of "night economy". Enrich the night market, night food, night tour, night show and other consumption formats, and comprehensively light up the night economy. It is encouraged to extend business hours at night in shopping malls, shopping centers and commercial streets, and to carry out night promotion activities such as "night banquet" and "no closing" during shop festivals and holidays. We should encourage the creation of online celebrity clock in points to attract consumers, especially young people, to experience night consumption.

Dongguan is known as the "capital of convenience stores" in China. The "planning" also proposes to explore and try out the "one license multiple address" registration policy for chain convenience store enterprises, support the construction of convenience store model stores, and support enterprises to operate high-end convenience stores in the central business district. Support old stores, husband and wife stores and small shops to upgrade and transform franchise brand chain convenience stores. Encourage the leading enterprises of convenience stores in our city to speed up the layout of convenience stores outside the city and outside the province.

The plan also proposes to support the development of chain catering industry, encourage catering enterprises to enrich and improve dishes, accelerate the innovation of business model, strengthen cooperation with network platform, and promote the development of "Internet + catering". We will support the selection of "Cantonese cuisine masters", "Diamond famous dishes" and "Black Pearl" restaurants, so as to drive the upsurge of catering consumption. Vigorously develop 5g consumption, support enterprises to build 5g panoramic application ecosystem by using new technologies such as big data, virtual / augmented reality, intelligent interaction and communication perception, and upgrade and reconstruct new consumption scenarios such as education, medical treatment, retail and home furnishing.

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The functional layout is becoming more and more harmonious, and the development trend of agglomeration is beginning to show

During the 13th Five Year Plan period, all industries of Dongguan modern service industry have achieved rapid growth. All towns and streets give full play to their own regional advantages and industrial foundation, and vigorously promote the development of producer service industry cluster, and the four major service industry agglomeration areas have achieved initial results.

First, the central urban area composed of Wanjiang, Nancheng, Guancheng and Dongcheng initially gathered high-end service industries such as logistics, finance, professional services, creative design and information technology services. In 2015, Dongguan City was recognized as the first "cultural and creative industry" professional town in the province, with more than 2500 cultural and creative enterprises.

It ranks the second in the province in terms of science and technology service cluster, science and technology service cluster, science and technology service cluster ranks the third, among which science and technology service industry cluster ranks the third.

Third, Humen Chang'an has gathered e-commerce, exhibition industry, logistics and other industries. Among them, Humen and Chang'an towns have gathered a large number of e-commerce and wholesale and retail enterprises. The total number of market entities engaged in e-commerce in the two towns exceeds 16000, and the total number of employees exceeds 220000.

Fourth, Changping has gathered a number of small service industry parks, with 11 at present, gathering a number of enterprises such as e-commerce, logistics, professional services, scientific research and technical services, energy conservation and environmental protection, creative design, information transmission, software and information technology services.