Three Development Paths Of Clothing Brand Enterprises

Last time we met in Austria, we were very happy to share the development of small enterprises in the world.

When an enterprise in the short-term imbalance is filled, the track is filled with people, at this time, it is not by traffic to make money. For example, if you open a clothing store, the business is very hot. Then, many people look to open a clothing store to earn money and come to the store. When a large number of people rush in, it becomes a clothing street. At this time, the dividend is withdrawn and the supply exceeds the demand. What should we do? Take a look at what's different between your clothing store and others, and whether the clothes you develop are better than those of those next door. They should be trendy and of better quality. So at this time, we can't make money by flow any more. We have to find ways to improve the capacity of the supply chain. Let me give you an example. There is a clothing company that does search e-commerce. They do a good job in searching e-commerce. But one day, he said he would like to do e-commerce interests, but did not do it. Why? Because the logic of search e-commerce and interest e-commerce is different. Taobao based search e-commerce focuses on keyword optimization, detail page design, customer service process and script optimization, etc. Interest e-commerce pays more attention to content. Many search e-commerce companies don't have the ability to do content. They are not good at what content attracts people and how to capture users' attention. Therefore, they will encounter problems when they transform from search e-commerce to interest e-commerce. But his search e-commerce has been quite good, and can make hundreds of millions of revenue a year. This shows that there is a relatively mature supply chain behind it. He knows which factories can make what clothes, where they can find cheaper fabrics and where they can find the latest clothes. These abilities are exactly what many anchors who are interested in e-commerce do not have. At this time, he can rely on the ability of the supply chain to make money. To serve some anchors, help them find the latest clothing, find good quality and cheap fabric. After the dividend, the anchor will rise and fall, but the supply chain will not. This is what we call the medium term supply. Not only in the e-commerce industry, but also in other industries. At first, you may have grasped the dividend brought by the imbalance between supply and demand and made money from traffic. In the medium term, you can't make up for the imbalance. At this time, it depends on whether you can provide better quality and preferential prices. In the past, a large number of people flooded into the short video platform. Some people may have no bottom line in order to catch the traffic. For example, if you see who's video fire, you can also get traffic if you follow it once, which hinders many really good people from coming in. Now the short video platform has begun to crack down on those who are opportunistic and those who play with traffic. The state is intervening from anti-monopoly law and other aspects, which also means that in the future, the flow dividend will be smaller and smaller, and the capacity of the supply chain will gradually become the core competence.

Well, today, xiao'ao will tell you here, sending people roses and leaving fragrance. Xiao'ao hopes that Chinese, national and own clothing brands will rise quickly and serve the world! Thank you very much! Next time Xiaoao will share with you the clothing brand in the long-term development strategy aspect which aspect should pay attention to start from, thank you! See you next time!