The Change Of Government'S Concept And The "Running" Of Hanchuan'S 100 Billion Industrial Clusters

300 million pieces of fashion, 280000 pieces of fur, 71.3 billion yuan of output value... In the past year, more than 3000 textile and garment enterprises in Hanchuan hand in hand to hand over the "report card", and the name of "China's clothing manufacturing city" has become more and more popular.

Industrial economy is the prominent advantage of Hanchuan. Textile and garment industry is the largest industry in Hanchuan, and it is also the key growth industry cluster in Hubei Province. However, for a long time in the past, Hanchuan textile and garment industry was faced with the dilemma of "industrial agglomeration, no chain effect; scale basis, no competitive advantage; product output, nameless brand".

In recent years, Hanchuan City has continuously strengthened "chain thinking" and has shown positive changes in many aspects such as attracting investment, strengthening technology and promoting opening up.

Change of government concept

From promoting the function of the market to making up for the insufficiency of the market

In 2005, a large number of small clothing workshops in Hanzheng Street of Wuhan were relocated. Hanchuan seized the opportunity to build Hanzheng garment industrial city. A whole new industry starts here.

Since then, more and more small garment processing workshops have been transferred. Zhongchuan, Yuchao Industrial Park, Zhejiang Yuchao Industrial Park, etc.

Enterprises have formed scale effect, but it has been difficult to break through the shackles of "receiving orders, producing and processing for second and third line clothing brands". With the overcapacity of the domestic garment industry, garment processing factories at the low end of the industrial chain are frequently impacted. Hanchuan textile and garment industry urgently needs to use reform and innovation to create a new way. At the present time of the interconnection of all things, the elements required for the operation of enterprises, whether raw materials, products, information and technology, etc., all need to be connected and complemented by the upstream and downstream. A complete industrial chain can promote related enterprises to achieve symbiosis, mutual generation and regeneration.

How to improve the added value of industry and enhance the synergy and cohesion of enterprises?

Instead of "promoting market function" to "making up for market deficiency", Hanchuan has introduced a series of industrial chain policies, such as the "14th five year plan" textile and garment industry development plan and the action plan for doubling the textile and garment industry, so as to determine the direction, path, method and guarantee for the industrial development.

Chain length "on the horse", service "increase". With "chain leader system" as the starting point, Hanchuan has promoted the "chain development" of the industry from finding out the status quo of the industrial chain to formulating development plans, from enterprises in the service chain to carrying out accurate business selection, and from promoting the implementation of policies to grasping the platform construction.

"Mending the chain" of investment promotion and no longer "picking up vegetables in the bowl"——

Focusing on the "short board" links in the chain, such as accessories and fabrics, relying on Zhejiang merchants Industrial Park, industrial linkage is carried out with Zhejiang Keqiao, the largest fabric market in China, and Shaoxing, China's light and textile city; Introduce Shengshi Yiren, Jinxing, Tianma, Jiahua and other textile enterprises, as well as Shengli textile machinery and other clothing equipment manufacturing enterprises to fill the gap in the production link

In just a few years, the textile and garment industry chain is no longer the only link of "line making", and the links of weaving, printing and dyeing, design, research and development, warehousing and logistics are also gradually strengthened.

"Strong chain" of technical transformation, boosting "old trees sprouting new shoots"——

In the past three years, more than 80% of textile enterprises have carried out technological transformation and capacity expansion, and the intelligent transformation and upgrading of Mingren textile and Shufeng line industry have reached the leading level in the same industry in China and even in the world.

Cooperating with "extending chain" to polish the name card of "famous city of Chinese garment manufacturing"——

We will spare no effort to promote the construction of the online Red live broadcasting base of Chinese Han style clothing and the exhibition and trading center of Huazhong fur clothing production base, and the textile and garment industry in Hanchuan will move towards the integration of "research, production, exhibition and marketing".

Turn of enterprise development

From "fighting alone" to "uniting"

In 2013, 12 textile enterprises in Makou town jointly established Hubei Makou Huili polyester yarn Co., Ltd., forming a group development mode of "unified procurement, unified marketing, unified quality inspection and unified price standard".

This is the initial exploration of Hanchuan textile and garment enterprises from "single fight" to "group".

The decentralized operation of each household can only make "big fish eat small fish" more and more intense. In addition to the market environment, enterprises need to resist the waves.

Hanchuan textile and garment enterprises have made beneficial exploration. In recent years, with the strong support of Hanchuan Municipal Party committee and municipal government, textile industry association, clothing industry association, live e-commerce digital intelligence industry association, Hanzheng garment industry city chamber of Commerce and other platforms have been established, attracting more than 1000 member enterprises, covering the whole industry chain.

Relying on these platforms, Hanchuan City has established the information sharing mechanism of industrial chain supply chain.

One after another, live training, industry exchange salons, and Industry Supply and demand docking activities have been held, and industrial exchanges and docking cooperation with other parts of the country are also ongoing.

In the red live broadcasting base of China Hanpai clothing network located in Zhejiang Business Industrial Park, 1000 anchors can be trained and hatched every year to carry goods for garment manufacturers in Hanchuan. At present, the base has settled in six live and cargo entrepreneurial teams. The reporter noted that the clothing brands with goods have a common name: hanpaihui. Hanchuan garment industry is making joint efforts to create the public service brand of "hanpaihui", with a view to achieving a group breakthrough in the market.

In 2021, the Seventh Party Congress of Hanchuan City clearly proposed to build a 100 billion level textile and garment industry cluster. At present, Hanchuan is actively preparing for the first clothing festival of Hanchuan, a famous Chinese clothing manufacturing city, with the goal of anchoring and stride forward sonorously.

Multiple flowering, hundreds of billions of leaps, gradually into a better situation. Hanchuan textile and garment industry cluster, which has raised the industrial backbone, linked the industrial ecology and aggregated the industrial kinetic energy, is evolving towards a higher level with a positive attitude

(source: Xiaogan daily)