Innovation And Cooperation One Stop Direct! Wei Dan, A Master Of Jingwei And Weft, Went To Four Keqiao Fabric Enterprises To Seek Treasure

On August 23, led by the organizer of Keqiao daily fashion Wei Dan, design director of husadedu fashion brand I walked into the hotel in Keqiao, Shaoxing Wanzi Technology Co., Ltd., Zhejiang qiyuandi Textile Co., Ltd., Zhejiang Dashu Textile Technology Co., Ltd., Shaoxing Xianjin Textile Co., Ltd Four "Keqiao optimization" brand enterprises held the "Jingwei master into Keqiao enterprise special exchange meeting". By effectively linking the high-end design talents introduced by Keqiao with local excellent fabric enterprises, the activity further promoted the exchange of views and creative collision between fashion designers and fabric enterprises, and built a new mode of sustainable cooperation with two-way empowerment.

The event is sponsored by the Construction Management Committee of China Light and Textile City in Keqiao District, Shaoxing City, and jointly organized by creative industry service center of China Light and Textile City, China Textile Information Center / national textile product development center, and China Women's clothing fabric fashion trend research institute.

　　 Accurate research promotes two-way matching

In order to help designers better understand the fabric information and market trend, and promote the efficient cooperation between the design side and the material side, the organizer specially investigated and selected four fabric enterprises matching the brand clothing demand for field visits based on the preliminary communication with designers.

"Husad are women's leisure and fashion brands. We integrate simple and clean silhouettes, unique colors and prints with current fashion elements, and are committed to providing young urban women with business fashion suitable for commuting, meeting, office, social networking and other occasions." Wei Dan mentioned that the design of the clothing will be mainly used in Keqiao fashion week (Autumn) theme release, the clothing is mostly professional style, including shirts, suits, dresses, dresses and other categories, the main demand is light fashion fabrics with good draping feeling.

In one day's communication, Wei Dan said that in each enterprise, they have selected a number of favorite fabrics. For example, Wanzi's triacetic acid series fabrics have many functions, such as natural antibacterial, cold contact and easy care, which are very suitable for the next season's clothing release; Qiyuandi's silk like translucent fabric has a good texture and is suitable for the development of shirts; The main products of Xianjin textile are polyester, which can be used in the design and production of suits, suits, skirts and other clothing; The printing products of Dashu textile are very rich, and the pattern can be designed and adjusted according to the demand.

"After the design is completed, it is a very long process to find the fabric that matches the design. This time, through the matchmaking of the daily fashion platform, I can quickly establish contact and trust with fabric enterprises, and carry out more in-depth and direct communication, so as to find the fabrics that meet the requirements of clothing production." Wei Dan said happily.

　　 Upgrading of creative blending enabling products

In the process of visiting the fabric exhibition hall, each enterprise explained their main product series and the fabrics that designers were interested in, which made designers gain a lot. At the same time, the enterprise exhibition hall with different styles and characteristics has also left a deep impression.

"So far, we have developed a wide range of products with a wide range of products, covering a wide range of brands and styles, covering a wide range of popular fabrics and brands." Li Qiang, marketing manager of Wanzi, said that the company has its own clothing design department. The design team will carry out the research and development of clothing color, style and pattern according to the fabric characteristics, so as to help customers shorten the development cycle with highly practical fabric description. "Through the communication with designers, we can understand the fabric from the perspective of brand side, and understand the potential demand of the consumer market. We hope that our fabrics can truly show a sense of sophistication and differentiation under the ingenious design of designers, and also give us more inspiration for product research and development."

The acetate fabrics, interwoven fabrics, new synthetic fabrics and fashionable printed fabrics displayed by Dashu textile are all star products of the enterprise, and are closely combined with the fashion trend. "This activity enables us to understand in detail the development direction of the designer's new products this season, and accurately recommend fabric products conforming to the brand tone." Marketing Director Zhao Xiaoxiao pointed out that as an important part of the industry chain directly facing terminal consumption, designers can organically combine consumer demands, international fashion trends and Chinese aesthetic concepts, and embody them in fashion design, which will also provide some good ideas for enterprises' fabric research and development. "We welcome brands and designers to visit and exchange with each other, and hope to better empower customers and enhance product value by providing comprehensive solutions covering pattern development and sample design."

　 In depth communication, exploring and developing new models

Ceyuandi textile mainly introduces the high-quality imitation silk series, light and fashionable acetate polyester Tencel series, leisure and elegant acetate rayon hemp interwoven series, and exquisite creative jacquard series. The excellent quality and unique technology of the products make them widely used in the development of medium and high-end clothing. Liu Wei, executive vice president, said that the arrival of the designer will enable enterprises to grasp the first-hand market information more quickly, accurately grasp the brand demand, provide designers with products that meet the application requirements, and also lay a good foundation for the cooperation between the two sides in joint R & D and pattern customization in the future. At the same time, the demands put forward by designers during the visit will also help enterprises to extend more improvement direction in fabric feel, color, texture and so on.

"The fabrics selected by the designers are mainly polyester / polyurethane blended fabrics, and the products all have good drapability, wrinkle resistance and resilience, and some fabrics also have UV protection function." Zhang Chi, general manager of Xianjin Textile Co., Ltd., said that due to the fluctuation of the epidemic situation, enterprises have been restricted in terms of visits, exchanges and product promotion. Compared with large-scale exhibitions, the one-to-one communication and docking form has enabled both suppliers and buyers to have a more detailed understanding of each other's products, The form of sample clothing display can also help designers better understand the application field and wearing effect of fabrics, and can also give designers new design inspiration. "Designers can provide real-time feedback in the process of contact with fabrics, which makes us more directional in fabric research and development and improvement. At the same time, we hope to cooperate more with designers in the field of fabric and sample development in the future."

"Fashion creativity" has always been a high-frequency vocabulary of Keqiao Textile industry development. The event focused on the designer's clothing design needs and the fabric R & D achievements of Keqiao enterprises, which built a more professional and targeted high-quality docking platform for both sides, and created a good cooperation paradigm for guiding the collaborative innovation of the upstream and downstream of the industrial chain and jointly promoting the level of product creative design.