2021 Social Responsibility Enterprise Of Chinese Clothing

In recent years, in the Clothing market With the steady expansion of scale and the rapid growth of clothing enterprises, many garment enterprises are also actively exploring the relationship between business performance and social value, and pay attention to and solve social problems through various ways and channels, so as to highlight the high sense of social responsibility. Whether it is to continuously improve product quality standards through various new technologies and new processes at the product end, build and upgrade the product quality assurance system with all efforts, keep a safe and healthy clothing experience standard line for customers, and enhance the awareness and ability of risk prevention, seek long-term development, or focus on public welfare undertakings, and put all kinds of poverty alleviation, agricultural assistance, teaching assistants Caring for veterans and other public welfare activities have been normalized, and the quality and quantity of public welfare undertakings have been promoted in an orderly manner by month, quarter and year. At the same time, the soft power of their own brands has been improved. China's clothing brands are trying their best to make contributions to social development and people's livelihood construction from the perspective of "social responsibility". Of course, with the rapid development of society and the rapid changes of the times, the trend of social responsibility differentiation is also accelerating, and more sub categories such as community responsibility, green responsibility and employee responsibility are extended. It gives garment enterprises more angles to explore the deep value of social responsibility, and summarizes more effective and diversified new methods and channels for practicing social responsibility, Then the enterprise development and the practice of social responsibility are integrated to achieve a virtuous circle of mutual promotion and harmonious development.

Recently, the bidding supply chain brand promotion platform held the "2021 evaluation and promotion activity of China's clothing bidding procurement" with the theme of "green innovation - defining brand new ecology". Bidding supply chain brand promotion platform, as the leading brand promotion service platform in the national bidding field, aims to focus on China in recent years through the special topic of this activity Clothing enterprises Practice social responsibility practice cases, further play to the shared value of clothing enterprises and the society, promote the daily and genetic of all kinds of public charity actions, transfer the positive energy of "from the society and serve the society", establish the industry benchmark fashion, and then feed back the clothing brand with social responsibility, improve the soft power of the brand, and boost the healthy growth of the brand, For the majority of procurement units and the community to provide reference. The list of "2021 Chinese garment enterprises with social responsibility" is as follows:

　 1. Hailan home Hailan Group Co., Ltd

　　 Hailan group After more than 30 years of development, with the goal of "creating a century old brand and being a century old enterprise", while continuously creating social value wealth, it always takes the concept of enterprise development and green sustainable development as an important business principle of the enterprise, and integrates this criterion into the whole product chain system of the enterprise, so as to reduce the impact of products and processes on the environment through continuous innovation and systematic optimization of management.

Hailan house takes green and sustainable development as the standard configuration for future development, draws inspiration from the current fashion, but is not limited to the present, and provides meaningful value with inclusive and classic products. From raw materials to fabrics, technology and safety, we will make every effort to promote the industrial revolution of sustainable fashion. The whole clothing industry will benefit from multi-faceted and win-win pattern, and lead to the sustainable development of the industry.

As one of China's top 500 enterprises and a leading brand in the clothing industry, Hailan home promises to fulfill its corporate social responsibility, shape an excellent corporate image, improve the environment and create a better future. As a member of the state and social community, we should actively undertake and fulfill the responsibility of economic, social and environmental development, and realize the harmonious progress and prosperity of enterprises and the environment.

　　 2. Talent talent Clothing Co., Ltd

Founded in 1983, gifted men's wear is a comprehensive industry group integrating R & D, design, production and sales, integrating clothing, investment, real estate and culture. The terminal stores now have a full range of shirts, suits, trousers, casual pants, jacket, children's wear, etc. Since the beginning of its establishment, talented people have taken "talent, affection and virtue" as the company's persistent management; Always adhere to the consumer as the core, take 5000 years of Chinese culture and national culture as the foundation, develop brands with Chinese characteristics with international thinking, and strive to build Chinese cultural brands.

Bianxi, commonly known as "casual suit", is the first representative of this kind of product in China for gifted men's wear. It is a business fashion product that highlights the wisdom of contemporary men's dressing, and takes into account men's business and leisure, work and family and other occasions. In the face of individualized demands, talented people constantly endow Bianxi with fashionable and colorful elements and exquisite outline, showing the modern talent's state of wisdom, elegance and self-confidence. Talent, with unique product design, defines Chinese clothing culture and simultaneously absorbs international fashion elements. At the same time, talent endows Chinese national symbols to product design with outstanding creative wisdom, wins market praise and reputation, and meets the diversified fashion needs of elites from all walks of life with outstanding product charm.

During the thirty-nine years of hard work, Caizi shares has focused on its main business, honest management, innovation and hard work, paid taxes in accordance with the law, built a culture of integrity in an all-round way, and gathered popularity, reputation and social influence to win the world with sincerity. It has won the reputation of Chinese famous brand, Fujian famous trademark, Fujian famous brand, national leading brand of clothing industry quality, the most popular men's clothing brand in China, the national contract and credit unit, Asia's top 500 and China's top ten leading brands. It has become one of China's top 100 garment industry and become a key production enterprise in the clothing industry.

3. Youngor Ningbo Youngor Clothing Co., Ltd

Founded in 1979 and headquartered in Ningbo, Zhejiang Province, Youngor Group is a leading enterprise in China's textile and garment industry. In 2021, the company achieved sales revenue of 143.9 billion yuan, total profit of 6.8 billion yuan, and paid in tax of 4.6 billion yuan, ranking 68th among the top 500 private enterprises in China. By the end of 2021, Youngor Group has a total asset of 94 billion yuan and a net asset of 35.3 billion yuan. Youngor Group Co., Ltd. was listed on the Shanghai Stock Exchange on November 19, 1998 with stock code of 600177 and stock abbreviation of Youngor. At present, Youngor has formed a comprehensive international enterprise group with brand development as the core, diversified and professional development.

With more than 40 years of hard work, Youngor Group has established a leading position in the industry of high-end brand clothing, ranking in the forefront of China's top 500 private enterprises. The main brand "Youngor" has been maintaining the leading brand status in the domestic men's wear field for many years. Based on this, it has formed a three-dimensional brand system with mayor, Hart Schaffner Marx and hANP as the extension. The company has established strategic cooperation alliance with five major international fabric manufacturers, such as loropiana, cerruti1881, alumo, albini, etc., to jointly issue the initiative of building global fashion ecosystem, build mayor with the world, and create China's independent high-end men's wear brand "mayor" with "global fabric, red band technology and high cost performance". It has acquired the operation right of hartschaffner Marx, an American men's wear brand with a history of more than 130 years in Greater China, repositioning American leisure, emphasizing light business, emphasizing outdoor and sports, making products younger and more leisure, and creating a brand-new brand image of hartschaffner Marx. To increase the internationalization process of Youngor, and to improve the internationalization level of Chinese clothing brand.

Over the past 43 years, Youngor has always regarded building an international brand as the foundation of enterprise development. Focusing on transformation and upgrading, scientific and technological innovation, Youngor has established a leading position in the industry of high-end brand clothing, with a brand value of 29.538 billion yuan. Men's shirt category has won the first comprehensive market share in the national market for 25 consecutive years, and men's suit category has won the first comprehensive market share in the country for 22 consecutive years. Inspired by the mission of "let everyone become better", adhering to the corporate vision of "building a fashion group and building a century old enterprise", and inheriting the enterprise tenet of "integrity, pragmatism, responsibility, dedication, integrity, achievement, diligence and thrift, sharing", through strong brand, competitive cost, rapid response system, good experience platform The application of high-tech means and the integration of online and offline help Youngor build smart marketing.

　 4. Baoxiniao baoxiniao Holding Co., Ltd

Founded in 2001 with a registered capital of 1459333729 yuan, baoxiniao Holding Co., Ltd. (hereinafter referred to as baoxiniao) is a high-tech enterprise with garment production, sales and R & D as its main business and investment as its sideline. Headquartered in Wenzhou, Zhejiang, the company has three production bases in Wenzhou, Shanghai and Hefei, and has more than 1200 sales outlets in China. The company was listed on the small and medium-sized board of Shenzhen Stock Exchange in 2007 (stock abbreviation: baoxiniao; Stock Code: 002154). It is the first clothing listed enterprise in Wenzhou and one of the top 100 enterprises in China's clothing industry.

Baoxiniao adheres to the enterprise mission of "carrying forward the clothing culture and beautifying the beautiful life", strives to create brand value, actively innovates the development mode, deeply implements the strategy of "multi brand management and international development", and continuously develops its own brand saint At the same time, Angelo, Bono, France and solosali are also actively engaged in the operation of international brand clothing. At present, the company has medium and high-end British Style Men's and women's clothing brands hazzys, and Italian professional shirt brand camicissima, which has high cost performance Through the internal resource integration and sharing platform, the Italian luxury brand tombolini and other international agency brands have successfully formed a pattern of multi brand layout and collaborative operation of brand clusters, realizing resource sharing and coordinated development.

Baoxiniao adheres to the business philosophy of "green, intelligent and environmental protection", strictly follows the principles of recycling economy of reduction, reuse and recycling, and actively develops green economy, circular economy and low-carbon economy Sales, R & D and other links continuously boost the upgrading of technology and equipment, and promote the level of green manufacturing. After years of development and innovation, the company's main brand, baoxiniao, has been awarded the honorary titles of "China famous trademark", "China famous brand", "China Clothing Association recommended brand", "China Consumer Association recommended brand" and so on.

　 5. Shanshan Shanshan Brand Operation Co., Ltd

Ningbo Shanshan clothing brand management Co., Ltd. is the business entity of fir clothing brand. It is subordinate to Ningbo Shanshan Co., Ltd., a domestic clothing industry group. The company produces and sells middle and high-grade suits, shirts and garments. Since its establishment in 1989, Shanshan clothing has been adhering to the vision of "creating a brand of western suit". At present, the company's product system covers men's classic business series, business travel series, private customized series and professional clothing customized series. As a clothing listed company, Shanshan men's clothing has experienced more than 30 years of development, and has more than 1000 stores in major cities and mainstream shopping malls. Among them, "Shanshan suit", as an early born brand in the same industry, adopts the world's automatic hanging line operation introduced from Germany, Japan and Italy. As early as 1996, ISO9002 quality system was fully used for quality control.

Today, Shanshan men's clothing continues to "achieve men's gentleman's taste and demeanor life" as the work orientation, to create a gentleman's taste for men's dressing scheme, and committed to achieve“ man 's suit "One brand" is a grand cause. Shanshan is committed to providing high-quality and cost-effective products for consumers after 80 years of 2015. New business products cover business leisure, business fashion and life leisure. Chinese fir relies on the attention of product quality and design details; Accurate marketing strategy; Segmentation of the brand market positioning and other aspects of the market to win the affirmation of the brand. In the long run, it may be the new hope of the clothing industry to drive the clothing industry to the brand road through brand building and innovative development.