Strive For "Tide" And Move Forward To The Future

In the past seven years, Beijing Fashion Week Refine a new chapter of capital fashion.

On September 6, Press conference of 2022 Beijing Fashion Week and Fashion Award Ceremony of 2021 Beijing Fashion Week It was held in Zhengda center and cooperated with grace, a famous clothing brand Chen presents Gaoding fashion show with the theme of "eternal elegance and modern elegance".

2022 Beijing fashion week is co sponsored by Beijing Fashion Textile Industry Association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, Beijing Municipal Bureau of Commerce, Beijing Radio and television station, Beijing Fashion Week Co., Ltd. and Beijing Fashion City Culture Broadcasting Co., Ltd, At the same time, it is also one of the key activities in the "art capital" section of the 10th Beijing Huimin cultural consumption season.

The theme of "fashion design" will be "xiaofuwan Street" and "Wangfujing Street" in Beijing from February 22nd to Wangfujing Street.

2022 Beijing fashion week will further tap the cultural gene of Beijing, seize new opportunities of digital economy, keep up with the new upsurge of national sports, activate the urban fashion consumption potential with panoramic multi-dimensional, real-time and multi-frequency presentation, help the functional construction of Beijing's "four centers" and the construction of Beijing's international consumption center, and fully promote the integration of the capital's "five sons" into the new development pattern.

Luo Chuntao, deputy director of the Industrial Development Department of the Ministry of culture and tourism, Chen Ning, Secretary of the Party group and executive vice chairman of the Council of the Beijing Federation of literary and art circles, Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, Pang Wei, member of the Party group, deputy director and first-class inspector of the Beijing Municipal Bureau of culture and tourism, Zhou Zhijun, Secretary of the Party committee of Beijing Institute of fashion, chairman of the presidium of the 2022 Beijing Fashion Week Organizing Committee Gu Weida, party secretary and chairman of Beijing fashion Holding Co., Ltd.; PU Xuedong, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd.; sun Huaibin, former vice president of China Textile Industry Federation; Feng Yuanzheng, vice president of Beijing People's Art Theater; Bian Jian, member of the Party group and deputy editor in chief of Beijing Radio and television station, Wang Yudong, deputy general manager of Beijing Gehua Culture Development Group Co., Ltd. and chairman of Beijing International Design Week Co., Ltd., and song Xu, director of Wangfujing District Management Committee of Dongcheng District of Beijing, attended the press conference.

　　 The city of double Olympic Games

　　 Chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee

Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd

Gu Weida

Gu Weida, chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., said in his speech that Beijing fashion week, as a carrier of the achievements of the capital's fashion culture industry, closely followed the development strategy of the capital city. After one year of raising the banner, three years of cultivation and six years of rapid growth, it has now reached its seventh year. In the past seven years, Beijing Fashion Week conforms to the development trend of international and domestic fashion industry, and makes a beneficial attempt to promote the exchange and development of fashion culture industry.

　　 Office director of 2022 Beijing Fashion Week Organizing Committee

General manager of Beijing Fashion Week Co., Ltd

Zhao Zhe

Zhao Zhe, office director of the Organizing Committee of Beijing Fashion Week 2022 and general manager of Beijing Fashion Week Co., Ltd., introduced the overall situation of 2022 Beijing Fashion Week: from the four aspects of the in-depth promotion of traditional culture, the exploration and practice of green fashion, the inheritance and innovation of double Olympic elements, and the integration and upgrading of digital field, the 2022 Beijing fashion week has made a breakthrough compared with previous years. The new 2022 Beijing fashion week will present an immersive and gluttonous fashion culture feast with a more diversified, innovative and trendy attitude.

2022 Beijing fashion week will officially kick off on September 15, and Wangfujing group's Fashion Night "China design show" will be the grand launch of fashion week.

　　 Yan Tianxiang, executive chairman of the Organizing Committee of Beijing fashion week, member of the Standing Committee of the Party committee and deputy general manager of Beijing fashion Holding Co., Ltd., held a strategic signing ceremony with Bian Jian, member of the Party group and deputy chief editor of Beijing Radio and television station

During this fashion week, Wangfujing pedestrian street will gather famous brands and designers at home and abroad, including Anta, Xuelian, Tongniu, Gongmei, zhoudafu, Raymond and pure Touch, etc; Wangfujing group brings famous Chinese brands such as marisfrol, Bailey Belle, Erdos, Erdos 1980, bienlefen, halti, hazys, Lafuma, zhuchongyun and maogeping; And the Danish Fashion Designer artfusion The new design elements of "Xinjiang Silk Road" are jointly created by the design director of "Xinjiang Silk Road" and "aisilu Silk Road", jointly created by the design director of "Xinjiang Silk Road"; The "fashion Hebei day" jointly held with Hebei Provincial Department of industry and information technology will bring a fashion release show of Hongtai cashmere and fengsansan, which will jointly lead the new trend of fashion design in Beijing, Tianjin and Hebei.

　　 Zhao Zhe, office director of Beijing Fashion Week Organizing Committee and general manager of Beijing Fashion Week Co., Ltd., and Wei Dongni, vice president of Zhengda (Beijing) Exhibition Service Co., Ltd., jointly held a strategic signing ceremony

At the venue of Longfu cultural center, the public welfare project of bobley handicraft designer training, together with famous designer Liu Wei, Gaoding brand sundesign, norkoo brand and well-known designer Guo Ruiping, China fashion magazine and JS jiangshuo, Qiqi brand and designer Wang Xiaoshi jointly hair cloth, etc., will present the creative trend of current fashion clothing through six shows.

Wangjing Street venue, 2022 Fashion Beijing Tianjin Hebei five years special invited works jointly released, seed & soul, pink ink & Dai, New York brand to be Eight fashion conferences, including thrill, jointly annotated the theme of "trend, fashion and art", covering children's wear, fashion brand and other theme release shows.

At the same time, the fashion flash of Qianmen Street and NanLuoGu Lane connects the city and the show, and the contemporary fashion trend collides with the historical and cultural landmarks.

On September 22, the closing ceremony of 2022 Beijing fashion week will be held in Zhangjiawan Design Town, the permanent site of Beijing fashion week. The closing show will be presented by Tongniu brand with the theme of "extract · true".

　　 Digital fashion integration

With the concept of "flipping the future, breaking down the wall", the digital fashion venue of 2022 Beijing Fashion Week combines art, fashion and technology to break the barrier of time and space for virtual fashion release and digital art works display, leading the audience to watch the show in an immersive way without leaving home.

Week up and white Noise jointly creates a collection exhibition of designer brands to gather creative and fashionable design works in China; Fashion Beijing exhibition focuses on culture, and highlights the achievements of intangible cultural heritage redesign projects and innovative products; Chaoqu creation Expo gathers many brands such as fashion cultural creation and fashion stationery to create a fashion fashion fashion carnival; Beijing fashion week international image exhibition presents award winning works of Beijing Fashion Week photography competition and works exhibition of new domestic and foreign image artists; The theme exhibition of Tongniu's 70th anniversary tells the story of Tongniu brand according to the development process and nodes of Tongniu group.

"2022 Beijing Fashion Week Summit Forum digital intelligence Fashion Forum" with the theme of "digital intelligence future, fashion trend" aims to explore how digital technology revolution can change the growth mode of fashion industry. "2022 Wangfujing Forum - fashion consumption forum" with the theme of "integrating Beijing fashion and empowering new vision" combines digital fashion with international consumption, and provides suggestions and suggestions for Beijing to take the lead in building an international fashion and consumption center city with global influence, competitiveness and reputation.

Meanwhile, 2022 With the theme of "dialogue with time" as the theme, the photography competition of Beijing Fashion Week seeks and explores more new and cutting-edge image creators with the help of platform power. The 6th "snow lotus Cup" Cashmere hand knitting creative Invitational Competition, Beijing Tianjin Hebei top 100 young fashion designers / craftsmen selection activities, China Italy youth future fashion design competition will also be held at the same time.

The "cloud tide plan" of 2022 Beijing Fashion Week covers cloud publishing, cloud broadcasting, cloud shopping, cloud interaction and cloud co creation. The online and offline interactive platform of "biili" will not only promote the online and offline interaction of fashion, but also promote the interactive online and offline video of "Bili", Expand the dimension of participation groups in an all-round way.

　　 Strive for the future before the tide

At this conference, 2022 Beijing Fashion Week held a strategic signing ceremony with Beijing Radio and television station and Zhengda center. At the same time, Feng Yuanzheng, vice president of Beijing People's Art Theater and national first-class actor, was awarded the title of "2022 Beijing Fashion Week cultural leader" and famous stylist and fashion designer Zhang Shuai as "2022 Beijing Fashion Week Promotion Ambassador".

Gu Weida, chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party committee and chairman of the board of directors of Beijing fashion Holding Co., Ltd., awarded Mr. Feng Yuanzheng the title of "cultural leader of 2022 Beijing Fashion Week"

　　 Mr. Zhang Shuai was awarded the title of "2022 Beijing Fashion Week Promotion Ambassador" by Wang Wensheng, executive chairman of Beijing Fashion Week Organizing Committee and full-time vice president of Beijing garment and textile industry association

In addition, at the 2021 Beijing Fashion Week Award Ceremony held at the same time, the 2021 Beijing Fashion Week fashion award, news award and Photography Competition Award were presented. Looking back on the wonderful moments, we will draw a perfect end to 2021 Beijing fashion week, and at the same time, we will take the lead in opening the prologue of 2022 Beijing fashion week.

　　 Grace Chen fashion show

After that, grace, the charm of the past and the present Chen Gaoding fashion show is based on Chinese traditional culture and highly refines the humanistic spirit and aesthetic pursuit behind the culture. With modern design language, it innovates and inherits the beautiful and rich imagination and expectation of Chinese people for themselves and the world for thousands of years. This release systematically shows the brilliant achievements of various forms of traditional handicraft techniques, such as tin embroidery, Miao silver, embroidery, song brocade, silk and silk, which have been innovated and developed by the brand for many years, and the brilliant achievements of applying them to high-end fashion and accessories products, making the traditional intangible cultural Heritage in grace Chen's modern design goes out of the museum, out of the mountains and close to consumers.

Beijing, fashion, right time. The mission of 2022 Beijing fashion week is as solid as a rock. Starting from the new concept and new mode, it will inject new vitality into Beijing, which has entered the construction of a new track in the international consumption center city, and is striving to build a national cultural center city and a global digital economy benchmark City. It will take the background of the capital's cultural capital, ride the "double Olympic city" sail, and strive to look forward to the future! (reporter Jiao Yanling)