Intangible Cultural Heritage: The Story Of Guizhou Miao Embroidery Meeting World Fashion And Transmitting Chinese Culture

When Guizhou Miao embroidery met the world fashion, at 20:00 p.m. Beijing time (14:00 p.m. Milan time) on September 25, Hui launched an offline fashion show "butterfly mother" of spring and summer series 2023 at Milan fashion week, presenting an exquisite visual feast for the audience.

The theme release of the butterfly mother still continues the consistent site style of Hui. As one of the three masters of the Italian Renaissance, Da Vinci has achieved a lot in the art field. After nearly 500 years, Zhao Huizhou held a cross space dialogue with art masters with Chinese butterfly elements, It is also a cross-border resonance between art and fashion.

With the wonderful music, the models are light and graceful. With their professional stage ability, they show us the charm of Chinese clothes. The neat tailoring, the unique silhouette design, the classical Oriental Aesthetics and the Western exquisite elegance collide and integrate with each other. The short 20 minute release show makes the audience forget the time and space and immerse in it for a long time.

For the 11th time, he led Hui brand to appear in Milan fashion week, talking about why "butterfly mother" is the theme of this release show, Zhao Huizhou, the founder and chief designer of the brand, said: "Hui has always been committed to the international expression of intangible cultural heritage culture. The Miao people in Southeast Guizhou worship butterflies as totems, and the mother butterfly, as the ancestor of Miao people, also makes me feel the sense of strength as a mother and a woman, with hardness and softness and freedom to advance and retreat."

Miao embroidery is known as "the history book on the body". At present, there are more than 100 kinds of Miao people's clothing which are still popular and used among the people. Its craftsmanship is exquisite and numerous. It combines embroidery, batik and other crafts and more than 20 kinds of techniques. In order to better present the story of mother butterfly, the designer team of Zhao Huizhou and Hui also went to Guizhou in July this year to collect customs and visit local craftsmen, Close contact with lanran, hoping to bring you different surprise.

"This time, our overall collocation is a little bit sporty. With traditional intangible cultural heritage art full of temperature and technology fabrics with a sense of future, it shows fashion charm. It's retro and casual. I still like this form." Zhao Huizhou said.

About 10000 kilometers away from Milan's Da Vinci science and Technology Museum, the folk music concert of "dragon leaping and tiger leaping to shine in the lake" was staged in full swing in Shenzhen yizhihui fashion industrial park. After the clear and bright Pipa performed "new ambush", it was connected to the live broadcast of Hui 2023 spring and summer Milan fashion week, and the national culture and fashion were freely blended, The tide of Shuangcheng reached the highest point.

Refining the essence of Chinese traditional culture and depositing thousands of years of American color and charm, this dialogue between Shenzhen and Milan is a perfect integration of fashion and art, classic and modern, interwoven with different elements and styles, which makes us see more possibilities of fashion design.

It is understood that Zhao Huizhou and Spanish artist Juan Francisco Bertoni jointly launched the "Hope" canvas bag with "mother butterfly" as the starting point. On the front of the bag is a big pink cloud. In Bertoni's opinion, this is a space for us to become friends, acknowledge and embrace our feelings. The words "Hope" on the back are his handwritten works after learning, I hope it can bring you positive emotions.

The awakening power of Chinese intangible cultural heritage culture is closely related to the action power of brand inheritance and innovation. It is worth noting that with more and more Chinese design going abroad, Chinese elements have become the highlight of the first-line luxury brands. Designers' design concept of giving shape and attention makes clothing full of oriental charm in visual sense, presenting a wonderful cultural collision.

Since 2015, Hui has always insisted on making a sound appearance on the international stage, showing the Chinese temperament in a more modern way. In the future, Hui hopes that Hui can get better and better, and continue to transmit Chinese cultural stories and fashion attitudes to the world.