Clothing Matching: Pay Attention To Light Down Coat This Winter

In the long history, it is difficult to verify the time when down and clothing first combined, but there is no different demand for warmth at all times and in all countries. The clothes and brocade made of birds and animals' feathers are initially ornamental and finally practical. Only with the warm fire in the fire, can the snow in the pavilion in the middle of the lake bear the profound and quiet feelings. The birth of modern down jacket also stems from the need for light and warm travel. Eddie Bauer combined nylon fabric with down and applied for the patent of the first quilted goose down jacket. The square shape of bread has been popular since then.

Nowadays, down jacket has become the daily wear for winter travel. It weighs up to 300g, and the style is as long as ankle, which fully meets the needs of warmth preservation. However, consumers are no longer satisfied with its heaviness and monotony. How to cross the winter of down jacket and keep warm in fashion has become a new demand to be solved.

Cross field innovation bosden redefines lightweight down jacket

In the market, down garments are changing with the upgrading of consumer demand. The category of down jacket is expanding from heavy style in winter to light and thin one across seasons. However, it is difficult to upgrade the design style and product quality simultaneously. Most of the light and thin down jackets look like the reduced version of the regular style, with shorter length, lower down content and warmth retention, and the design is single and rigid, which has not changed for many years.

The pain point has emerged, and innovation is urgent. In late September, "bosden redefining lightweight down jacket" was held in Shanghai. Actors and singers sparkled, and the brand-new lightweight down jacket series became the focus of attention. With the support of three design innovations and five light and warm technologies, a new bright spot in the light down clothing market has appeared.

Traditional down design breaks down

For bosden, who has been focusing on the down garment industry for 46 years, sticking to the original intention and daring to innovate together have achieved breakthroughs and upgrading of the brand. The lightweight and lighter down design is more fashionable and innovative.

In the design, one of the highlights is the integration of new elements. Bosden draws inspiration from the elements of classic fashion items such as sweater and knitting, and combines it with Down seamlessly to achieve the unity of functionality and design sense. This operation breaks through the traditional framework of down jacket design, and carries out creative "graffiti" on a single picture scroll, so that the down jacket has the ability to span scenes and seasons.

The second highlight of the design lies in the presentation of a new level. Bosden's innovative down stitching technology is inspired by the stitching technique of "paddy field clothes" of the Tang Dynasty. It skillfully combines fabrics with down with different touch and function to enrich the overall sense of hierarchy.

Innovative down stitching technology

The third design innovation is embodied in every part of the body, which is the artistic quilting design. There are few changes in the quilting line of traditional down jacket. Bosden innovates the visual effect on the basis of inheriting the ancient quilting technology. Through the interweaving of lines, it can also ensure the warmth and lightness of down jacket.

Artistic quilting design

Based on bosden's consistent professional quality, the three major design innovations combine the design concepts of Pietro ferragina, creative R & D director, and pioneer designers Li Yushan & Zhou Jun & Dawei, presenting a more fashionable and younger down selection. "Redefining lightweight down jacket", bosden is working with new generation designers to tell the future story of down industry, leading every innovation with young mentality and professional attitude.

Five major scientific and technological innovations make another hit with strength

In addition to cross domain innovation in design, bosden adopts "five light and warm technologies" to bring consumers a new experience of warm and light down from the technical level.

The innovative multi-layer thermal insulation air layer fabric is like a mobile "thermal cabin", and its thermal insulation is 70% higher than that of the traditional lightweight down jacket; Ultra light nude fabric feels soft, 18% lighter than traditional fabric, which really makes the upper body soft and warm; The inner padding is made of International Certified luxury grade goose down, with 90% down content and 700 + high fluffy. The lightweight down jacket should also make the best of warmth retention.

In terms of technology, the German anti pile needle technology can effectively avoid the high temperature damage to the fabric and reduce the possibility of cashmere running; The intelligent cold proof technology ensures that each area can keep warm evenly through the sub grid filling technology.

As a result, the design of "double top down design" in France has been redefined as "top 10 innovation award of down design in France".

When the design and technology become perfect, it seems natural to redefine the lightweight down jacket as a popular piece. As a matter of fact, it's a light industry. In 2021, the first bosden windbreaker and down jacket was officially unveiled, which attracted a lot of fashion bloggers and consumers. Under the elegant appearance, windbreaker and down jacket integrates fashion and warmth. With the charm of integration of China and the west, it has won a lot of praise and become a popular fashion item with sales of more than 10 million yuan per hour.

For 46 years, bosden has been focusing on the down garment industry, demonstrating the professional strength of leading brands. It also brings new elements to the industry and leads the development direction. From enhancing warmth retention and fashion power to redefining lightweight down jacket, bosden's down jacket innovation seems to be the touch point of the industry fashion storm, and every touch can set off a fashion wave. Now, a new winter is brewing, bosden's blockbuster is ready to go.

Nowadays, bosden has become a leading brand in the down garment industry. In the future, bosden will continue to focus on product quality, innovative design technology, and win more consumer recognition with its innovative product force. Down track always needs new content, expecting bosden to bring more surprises.