Attention: China Sports Shoes And Clothing Industry Development Status And Market Research And Analysis Report From 2022 To 2023

In 2021, the scale of China's sports shoes and clothing market will reach 385.8 billion yuan. It is estimated that the market size of China's sports shoes and clothing will reach 598.9 billion yuan by 2025. According to the survey data of iimedia research, consumers in the first and second tier cities buy sports shoes and clothing more frequently, and the proportion of middle and high-income groups is relatively high, and their purchase demands are mainly for daily wear. When buying sports shoes, the main consideration factors for consumers are function and comfort; When buying sportswear, the most important consideration for consumers is comfort.

Core ideas

Market size: the market scale of sports shoes and clothing is increasing year by year, and there is a large space for development

In 2021, the scale of China's sports shoes and clothing market will reach 385.8 billion yuan. With Chinese shoes and clothing brands on the stage of international fashion week with the popularity of national fashion culture, China's sports shoes and clothing industry set off a "national trend", and domestic brands began to rise one after another. It is estimated that the market size of China's sports shoes and clothing will reach 598.9 billion yuan by 2025.

User research: the market demand of sports shoes and clothing is large, consumers mainly consider the function and comfort of sports shoes and clothing

Among the consumers of sports shoes and clothing in China, the consumers in the first and second tier cities buy more frequently, and the proportion of middle and high-income groups is high, and their purchase demands are mainly for daily wear. When buying sports shoes, the main consideration factors for consumers are function and comfort; When buying sportswear, the most important consideration for consumers is comfort.

Development trend: the manufacturing process of sports shoes and clothing is developing rapidly, and the competitiveness of domestic brands needs to be strengthened

In particular, specialized shoe and clothing OEM groups such as Huali shares and Shenzhou International are sought after by capital. Sports brands pay more attention to the quality of materials and the development of science and technology. A number of domestic sports brand products, such as VIP bird and Huili, are lack of competitiveness and are facing the problem of transformation.

The following is an excerpt of the report:

Driving force for economic development of sports shoes and clothing industry in China

According to the data, from 2015 to 2021, the per capita disposable income and consumption expenditure of Chinese residents have basically kept increasing year by year. It is estimated that by 2025, the proportion of GDP in China's sports industry will double compared with that in 2020. This is due to the development of economy, which makes the disposable income increase, so as to improve the consumption desire and consumption ability of Chinese consumers, which provides great development potential for the future of China's sports shoes and clothing industry.

Driving force of environmental development of sports shoes and clothing industry in China: Sports Fitness

In recent years, thanks to the promotion of consumers' health awareness, the number of sports loving people has been expanding, which makes China's sports shoes and clothing industry maintain rapid development. According to the survey data, in 2022, 35.1% of people choose appropriate sports as their way to maintain health. The popularization of the concept of national fitness has promoted the expansion of sports venues, and the number of sports venues has increased year by year.

Global sports shoes market size and forecast

According to the data of iimedia research, the global sports shoe market will reach US $91.59 billion in 2021, showing a rising trend. It is estimated that the global sports shoe market will reach US $95.31 billion by 2025.

Market size and forecast of typical sports shoes and clothing products in the United States

According to the data of iimedia research, as the world's largest economy, the market size of typical sports shoes in the United States will reach US $45.46 billion in 2021, showing a rising trend, and is expected to reach US $69.47 billion by 2025. In 2021, the market scale of typical sportswear products in the United States will reach US $26.55 billion, and it is expected to reach US $37.46 billion by 2025.

Market scale and forecast of sports shoes and clothing industry in China

According to the data of iimedia research, China's sports shoes and clothing market will reach 385.8 billion yuan in 2021. With Chinese shoes and clothing brands on the stage of international fashion week with the popularity of national fashion culture, China's sports shoes and clothing industry set off a "national trend", and domestic brands began to rise one after another. It is estimated that the market size of China's sports shoes and clothing will reach 598.9 billion yuan by 2025.

Industrial chain of sports shoes and clothing industry in China

At present, China's sports shoes and clothing industry chain has basically formed a complete industrial chain of upstream raw material procurement, midstream OEM manufacturing and downstream retail. Cotton, rubber and other raw materials, the price and yield directly affect the manufacturing end. Manufacturing OEM enterprises are represented by Shenzhou International and Huali shares. In addition to the stores of sports shoes and clothing brands, there are also major retail agents in the downstream sports shoes retail end, including taobo international, Baosheng international, baozun, Ruili really, etc.

2022 China sports shoes and clothing consumer portraits

2022 consumer goods of sports shoes and clothing in China

According to the data of iimedia research, running shoes are popular in China's sports shoe market, and consumers' choice of basketball shoes, football shoes and mountaineering shoes has no significant difference. 61.4% of consumers often buy Ball sportswear. Secondly, consumers are keen on buying track and field clothes.

Investigation on the use scenarios and purchase frequency of sports shoes and clothing in China in 2022

According to iimedia research, more than 50% of consumers say they prefer to wear sports shoes and clothes in most daily scenes, and more than 40% of consumers are used to buying sports shoes and clothes once every 3-6 months. AI media consulting analysts believe that the life penetration of sports shoes and clothing benefits from its expanding leisure label in marketing. Secondly, the rapid increase in home office due to the impact of the epidemic further increases the demand for more comfortable clothing such as sports shoes and clothing.

2022 survey on Chinese consumers' attitude towards sports shoes premium

According to the data of iimedia research, the acceptability of the premium of sports shoes mainly depends on whether the premium meets the expectation of consumers. 12.2% of consumers are not willing to buy sports shoes with premium. In addition, consumers who give priority to star endorsement products are more likely to pay for premium sneakers. AI media consulting analysts believe that consumers affected by the star effect have higher recognition of product value and more tolerant of product premium behavior.

2022 customer satisfaction of China's sports shoes and clothing industry

According to the data of iimedia research, users are relatively satisfied with the product quality, style design and cost performance of sports shoes and clothing, while they are less satisfied with the after-sales service in the market. AI media consulting analysts believe that the sales of sports shoes and clothing still depends on consumers' recognition of the quality and design of the products. The optimization of the industry for after-sales service will promote the promotion of the industry's user recognition.

Competitive intelligence case of sports shoes and clothing industry: Li Ning (brand management)

The data shows that from 2015 to 2021, the operating income and gross profit of Li Ning show a continuous growth trend, and its corresponding growth rate also increases significantly in 2018 and 2019. AI media consulting analysts believe that part of the reason is that Li Ning has initially realized the expansion from sports to fashion after she took part in New York Fashion Week in 2018. In 2020, although the growth rate of business income and gross profit will be affected by the epidemic, there will be a certain degree of decline, but after the superposition of the epidemic, the national health awareness will be strengthened, policy support, the rise of national tide and other multiple positive trends. As a sports apparel leader and national tide leading military brand, Li Ning will continue to deepen retail reform and release brand potential energy, and achieve a benign growth in revenue in 2021.

Competitive intelligence case of sports shoes and clothing industry: Li Ning (brand public opinion)

AI media business opinion data monitoring system shows that in terms of theme word cloud, China Li Ning has been widely concerned by users; At the same time, Li Ning's word-of-mouth was 34.0. AI media analysts believe that although the design of "China Li Ning" thematic series is more in line with the values and aesthetic orientation of modern consumer groups, it has won the praise of many fashion consumer groups and network users, but at the same time, Li Ning's official account comments that netizens discriminate against Guangdong basketball team also cause some consumers' dissatisfaction.

Competitive intelligence case of sports shoes and clothing industry: Anta (brand management)

The data shows that from 2017 to 2021, Anta's operating revenue and gross profit showed a continuous growth trend, and its corresponding growth rate also increased significantly in 2020 and 2021. AI media consulting analysts believe that part of the reason is that the epidemic situation will slightly improve in 2020 and the economy will pick up. On the whole, the alleviation of epidemic situation, the improvement of consumer demand, the growth of e-commerce business and DTC mode all affect Anta's revenue growth, and its revenue will achieve a good momentum in 2021.

Competitive intelligence case of sports shoes and clothing industry: Anta (brand public opinion)

AI media business opinion and public opinion data monitoring system shows that in terms of theme word cloud, Anta Sports' other competitive brands are widely concerned by users; At the same time, Anta's word-of-mouth was low (40.9). In 2021, shortly after the "Xinjiang cotton" incident was fermented, the prices of Anta and Li Ning shoes, including Anta and Li Ning, soared. The "stir frying of shoes" had a slight impact on Anta's product reputation. In 2022, Anta R & D and designed 12 national teams' competition equipment, as well as professional scientific and technological equipment such as the Chinese delegation's prize collection uniform, volunteer match time uniform, torch bearer uniform and other professional scientific and technological equipment to help Beijing Winter Olympic Games.

Trend of sports shoes and clothing industry in China

Trend of sports shoes and clothing industry in China (2): the problem of fried shoes

Trend of sports shoes and clothing industry in China (3): Transformation

On March 9, 2021, sports brand noble bird Co., Ltd. issued a risk warning: there is a risk that the company will be declared bankrupt and delisted from a shares due to the failure of restructuring. There are two main reasons: first, the company's blind expansion leads to cash flow crisis; Second, the product competitiveness is insufficient, and its own design ability and the ability to control the market trend are insufficient.

As the strength of the old brand of domestic products, in 2016, it launched the brand upgrading strategy in Shanghai, positioning its target group as middle and high-end consumers, launched 12 new products, upgraded the classic products, and went out of the circle with the "retro" style. AI media analysts believe that with the emergence of more and more brands in China's sports shoes and clothing industry, old brands and existing brands must have correct positioning and development strategy in order to gain advantages in market competition, so that they can successfully transform in the face of changing market trends.

Trend of sports shoes and clothing industry in China

With Chinese shoes and clothing brands on the stage of international fashion week with the popularity of national fashion culture, China's sports shoes and clothing industry set off a "national trend", and domestic brands began to rise one after another. According to the data, on the Alibaba platform, the cumulative number of searches for keywords related to Chinese elements exceeded 12.6 billion in 2018. From January to July 2019, the number of "Guochao" keyword searches increased by 392.66% year on year.

Guochao, which means "Chinese style trend", has rich connotations. The upgrading of made in China is the basis for the rise of Guochao, which indicates that the industrial structure has been optimized, high-quality domestic products have won the market, made in China has entered the global middle and high-end industrial chain, and "China speed" is changing to "China Quality". In the future, along with the "national trend fever" and the unique "Chinese sentiment" and "China confidence" of Chinese people in the new era, China's sports shoes and clothing industry will also appear a variety of different types and different creative Guochao brands, further enriching China's sports shoes and clothing market.

Trend of sports shoes and clothing industry in China (5): brand going abroad

Domestic sports brands have more confidence to show their strength to the world. Li Ning made overseas consumers familiar with Li Ning through the T-stage of the show, while Anta and Tebu made a sensation in the international sports circle through the acquisition of international brands.

On March 12, 2019, an investor consortium composed of Anta, Fangyuan capital, anamered investments and Tencent announced that it would acquire yamafen sports company at a price of 4.6 billion euro, which was the largest overseas acquisition in the history of China's clothing industry. On August 1, 2019, TEB acquired three sports brands, namely gasway, Paladin and supra, for us $270 million.

At present, the market value of Anta, a Chinese sportswear brand, has ranked the third in the world. It has become an inevitable trend for Chinese sports shoes and clothing brands to gradually internationalize. At present, the overseas sales market of Chinese sports brands is mainly distributed in Southeast Asia. In the future, China's sports shoes and clothing brands will gradually enter the broad markets of developed countries in Europe and the United States. Chinese sports shoes and clothing brands may usher in "sea fever".

The full text is excerpted from the "Ai media consulting 2022-2023 China sports shoes and clothing industry development status and market research and analysis report" released by AI media consulting.