Dalangmao: Building World Class Industrial Clusters Through Transformation And Upgrading

In every five sweaters in the world, one sweater is produced in Dongguan Dalang, a famous town in China! At present, with the national weather gradually turning cool, sweaters gradually enter the peak sales season, the wool shop and e-commerce Live Room in Dalang town suddenly become lively. In 1979, Dalang introduced the first wool weaving enterprise of "three supplies and one supplement". After more than 40 years of deep ploughing and thick "weaving", it "weaves" a large industry with one wool thread, forming the wool industry cluster area with the largest scale and the most perfect industrial chain in China. According to the data, the annual trading volume of the whole industrial chain of Dalang woolen clothing, yarn and machinery is over 60 billion yuan.

With the continuous enhancement of the driving force of digital economy on industry and the deepening of the concept of sustainable development, digital empowerment and green transformation have become an important direction for the evolution of business form and the transformation of industrial development mode of textile industry in the future. Through technological upgrading, increasing R & D investment, opening up e-commerce channels and other transformation and upgrading, dalangmao has transformed from OEM production base to ODM comprehensive service, from order production to independent R & D, and has built a world-class industrial cluster with "dalangmao" as its regional brand.

　　 Production: "machine replacement" weaves "seamless"

Walking on the streets of Dalang, you can see information related to wool weaving everywhere. Many people's work and life are closely related to the wool weaving industry. At nine o'clock in the morning, the factory building of Dongguan Zhidao Fashion Co., Ltd. (hereinafter referred to as Dongguan Zhidao) in Dalang town has already started a busy day. In the yard, workers are packing and loading clothes, which will be sent to merchants all over the world from here; In the workshop, the wool weaving machine is busy running. Above the machine are yarn reels. The yarn is pulled. As the machine moves up and down, a complete garment is slowly "spit out" under the machine... This is the sweater produced by Dongguan weaving road using the new equipment "integrated molding machine", just like the "3D" printing clothing.

The picture shows the integrated molding machine (provided by the correspondent)

"Compared with traditional clothing, one-piece sweaters do not require manual stitching, no joints, and are more comfortable." According to Ye Guoan, chairman of the company, with ordinary computerized flat knitting machine (textile equipment), garment pieces need to be woven first and then sewed together; The all-in-one molding machine only needs to input the data into the computer, and the machine automatically produces clothes according to the program, without manual stitching. The cost of 13 workers can be saved by such a machine, and the overall production efficiency can be increased by 30% ~ 40%.

"With the increasingly fierce competition in the wool industry, technological innovation is crucial." Since last year, ye Guoan has successively invested 5.5 million yuan to purchase 29 integrated molding machines to cope with market changes. He said that with the increase of labor costs, "machine replacement" to promote the transformation and upgrading of garment processing and manufacturing enterprises is a development trend.

　　 Design: independent research and development, active "internal training"

The establishment of Dongguan Zhidao Fashion Co., Ltd. is a story of "foreign daughter-in-law, local Lang". Ye Guoan is a native of Dalang, and his wife Zhou Qin is a fashion designer from Sichuan Province. They began to lay out the product development track very early.

Ye Guoan said: "in the past, foreign customers took samples from dalangmao, and we processed and produced them. Now, in turn, we recommend our innovative and designed samples to brand enterprises to attract them to place orders." With good products, some brand enterprises actively find Ye Guoan, which indirectly promotes the sales of traditional computerized flat knitting machine products.

In the face of changes in the market, Dongguan Yabo Clothing Co., Ltd., which is also located in Dalang Town, has grown from a simple OEM to a OEM with R & D and design capabilities. The company has been expanding in scale. In recent years, Dongguan Tongfa Knitting Garment Co., Ltd. has also increased investment in R & D and design, and the number of R & D and design teams has been increasing, which has promoted the annual growth of the company's output value by 20%.

Technology updating, increasing investment in research and development, shop renovation and upgrading... Are the embodiment of the active "self-cultivation" to deal with the market in the face of market changes.

In addition, Dalang is deepening the technology innovation of "machine replacement", increasing the research and development of new materials, striving to promote the transformation from "Dalang manufacturing" to "Dalang intelligent manufacturing", promoting the intelligent and high-end development of wool textile industry, and striving to achieve the goal of building a 100 billion level industrial cluster.

　　 Sales: "e-commerce empowerment" live broadcast to the whole country

Different from the busy early morning of the factory building, the bustle of maoyimao Trade Street in Dalang town started in the afternoon. Maoyimao weaving business street is a famous "red card punching base of live broadcasting network" in Dongguan. Almost every shop has its own live broadcasting room here.

Dalang Hanyi clothing company is located in maoyimao weaving business street. At three o'clock in the afternoon, at the gate of the company, the young staff were packing and delivering the clothes successfully ordered by the studio. In the live broadcasting room, the anchors began a busy day.

Chen Binhao is the founder of Hanyi clothing. Two years ago, Chen Binhao, who was engaged in clothing wholesale business in Guangzhou, came to Dongguan Dalang in order to find the source of clothing products. "E-commerce live broadcast is available to the whole country. Only by finding the source can we have a competitive advantage," he said

The anchor is showing sweaters in the studio

A sweater from design to production, from raw materials to machinery, from processing to sales, can be completed in Dalang, the fastest delivery in 2 to 3 days. Therefore, in 2020, Chen Binhao will move the e-commerce team from Guangzhou to Dalang, Dongguan. In two years, from the initial three people, to now more than 60 people, from one live broadcast room to 10 live broadcast rooms, the company has grown rapidly. In peak season, the sales volume of the company's e-commerce live broadcast can reach 10000-30000 pieces a day.

In the face of the changing market, more and more enterprises hope to expand their sales channels with the help of e-commerce live broadcast. At present, Dalang town has 7 live broadcasting bases including Jingdong Logistics Supply Chain Dalang base and nearly 7000 e-commerce enterprises. With the increasingly fierce competition in the domestic live broadcast market, Hanyi clothing also began to layout overseas live broadcast market. "The overseas live broadcast market is still a half blank state, and the product pricing is higher," Chen said

　　 The government: boosting the "acceleration" of dalangmao weaving

How can the Dalang wool industry run out of the "acceleration" of high quality development? Guo Huaijin, Secretary of the Party committee of Dalang Town, said that he would build the core area of Dongguan textile and clothing industry cluster with high standard by focusing on the regional brand of "Dalang wool weaving", and make good use of the town's supporting fund of 20 million yuan to cultivate new driving force for the development of wool textile industry.

He said that it will vigorously implement the "Dalang optimization" brand action, comprehensively integrate the resources of yarn and machinery, and realize the development of dislocation advantage; Vigorously implement the platform construction action, introduce "complex" operation enterprises, such as pop boundary setting innovation service platform, Dalang wool fabric testing center, etc., at the same time, invest about 4.8 million yuan to upgrade the wool weaving performance hall into the Dalang wool industry innovation service platform, and create a new window and new image of Dalang wool fabric exhibition; Vigorously implement the industry digitization action, strive to cultivate 3 to 5 national high-tech enterprises and specialized and special new enterprises related to textile and garment within 1-2 years, cultivate 3-4 live broadcasting bases with outstanding characteristics and strong demonstration, accelerate the construction of 8 key projects such as intelligent production project of wool textile industry, and integrate the upstream and downstream of wool industry through the establishment of large database.

Guo Huaijin stressed that it will also vigorously implement personnel training activities. In addition to establishing Dalang wool textile clothing industry college with Dongguan vocational and technical college and establishing wool fabric product research and development center in Sichuan Academy of fine arts, the following will further strengthen the cooperation with professional colleges and universities, accelerate the preparation for the establishment of wool textile training vocational school, hold wool clothing design competition We will introduce and cultivate more talents in wool design and technology, and strive to build a talent matrix and R & D base for new and cutting-edge wool designers.

　　 Expert voice:

　　 Do not fight price war

Qi Xiaoli (Deputy Dean of teaching, associate professor, senior craft artist, School of creative design, Dongguan vocational and Technical College): in the face of changes in the situation, the Dalang wool industry needs to go out of the comfort zone. Enterprises should make concerted efforts to avoid price war, but to effectively improve the quality and brand image of products. This is a long-term process of reform and development.

At present, the capital chain of some wool weaving enterprises is not smooth enough, some husband and wife shops can not afford to hire designers, and the actual market is also lack of wool designers. In view of the current situation of this industry, Dongguan vocational and technical college, as the only public higher vocational college in Dongguan, has the obligation to help the development of surrounding industries. Therefore, with the support of Dalang town government, the college and the local leading enterprises jointly established the Dalang woolen clothing industry college, so as to make joint efforts to cultivate wool clothing design talents. It is believed that the younger generation of designers will inject fresh blood into dalangmao and jointly improve the overall design level. In terms of sales, the college also cooperates with the school's business major to provide training in e-commerce and live broadcast courses, so as to jointly boost the development of Dalang wool industry at both ends of the industry.

　　 Introducing talents to make the industry more vigorous

Feng Yongqiang (person in charge of Dawan District of jiejie science and technology group and director of Dalang wool textile industry innovation service platform): there are two major problems to be solved in the transformation and upgrading of dalangmao textile industry. One is how to attract talents. Industrial clusters are dynamic and industries need personnel for iterative upgrading. This mainly refers to design talents and sales talents. Only when talents come into the industry can they have new vitality; The second is to promote the change of the existing operation mode. In the past, it was the factory that placed orders and Dalang's enterprises processed. Now, in addition to production, enterprises also need to carry out research and development and make their own products, so as to make the industrial chain more perfect. Only in this way can the market develop more healthily.

　　 Reporter observation:

　　 Active hemopoietic oxygen infusion for innovation and change

When night falls, clothing store owners from all over the Pearl River Delta will come to Dalang Fukang road to find the source of goods. There are many kinds of woolen products and the price is low, which is the wholesale source products they are looking for. This is the "night economy" with Dalang characteristics.

During the day, people appear in China's Dalang wool trade center and other trade centers, looking for more high-end products such as original factory and fashionable new products from the well decorated shops. In the face of changes in the market, in recent two years, many shop owners have quietly upgraded the shop facade, from the original low-end market to the high-end market, so as to achieve differentiated competition.

At present, Dalang is deepening the "machine replacement" technology update, increasing the research and development of new materials, striving to promote the transformation from "Dalang manufacturing" to "Dalang intelligent manufacturing", promoting the intelligent and high-end development of wool weaving industry, actively creating a new development pattern with domestic large circulation as the main body and domestic and international double circulation promoting each other, so as to promote the continuous development and growth of wool industry, To achieve the goal of building a 100 billion level industrial cluster. All these are the vivid embodiment of the "hard training of internal strength" and active response to market changes.

　　 Extended reading: weaving new strength

Dalang wool weaving started from the introduction of the first "three to one" wool weaving enterprise in 1979. Over the past 40 years, the Dalang wool weaving industry has developed from scratch, from existing to excellent, from excellent to strong. Dalang has a total of 21544 wool weaving enterprises, with 4 major markets, 6 large areas and 12 professional streets. It has an annual production of 800 million sweaters, including the whole industrial chain of woolen clothing, yarn and machinery, with an annual trading volume of more than 60 billion yuan.

There are more than 2500 yarn sales enterprises in the town, with an annual sales of more than 1 million tons of yarn and a trading volume of more than 30 billion yuan, accounting for more than half of the market turnover of the whole industry. Nearly 10000 kinds of new yarn products are developed and launched every year. The number of fancy yarn patents accounts for two-thirds of the country's total. It is the largest knitting yarn trading center and information center in China.

Dalang has the largest number of intelligent CNC looms in the world. The town has more than 100000 computerized flat knitting machines, forming a "CNC loom professional Street" with a length of about 1.3 km. The town has more than 200000 wool weaving employees and nearly 7000 e-commerce enterprises.

Reporter: Jiang Xingduan, Ma Jun, correspondent: Zhong Jinfa

Photo / Guangzhou Daily · Xinhuacheng reporter: Shi Zhongqing (signature excluded) correspondent: Zhong Jinfa

Video / Guangzhou Daily · Xinhuacheng reporter: Shi Zhongqing

Editor of Guangzhou Daily · Xinhuacheng: Tong Dan