The Right Way For The New Star Spokesperson!

After the official announcement of Gu ailing as the brand spokesperson on September 20, on October 19, Bosideng The official announced to the foreign official that Chinese mainland actor and singer Yibu Qianxi was the spokesperson of the brand Down Jackets New chapter, three major upgrades, six major functional breakthroughs. Deduce the high-level style of coexistence of temperature and demeanor. Don't let the cold wind block the pace of travel, follow bosden brand spokesperson Yibu Qianxi to explore the outdoors, innovate functional fabrics, high-energy protection, and upgrade professional cold protection technology Cool, cool and cool in winter.

Shortly after the announcement of the official brand blog, a large number of netizens forwarded it. Up to now, the official microblog has been praised by 1.03 million fans. Even a lot of fans have commented on the pictures. They have already bought bosden clothes and displayed the screenshots of new product orders in the comment area, which has aroused widespread concern in the industry and heated discussions among netizens.

According to the information of csl.com, the sales volume of several identical down jackets in bosden's official flagship store has reached dozens to more than 2300 pieces in a few days. This is just the preheating stage of the double ten one campaign, and it is still in the high customer price situation: the price of six new products on the shelves this time is between 1529 and 3799, For the down jacket brand, it can be regarded as close to the people, among which, the main type is the first British classic windbreaker Down Jackets The price is 3662 yuan, which makes it more waterproof, windproof, breathable, warm, wrinkle resistant, and poly oil stain resistant, taking into account the style and temperature. As well as other extremely cold weather series, you can resist the wide cold.

On October 20, spokesperson Yi closed Qianxi's new and upgraded bosden windbreaker Down Jackets It is located in Nanjing West Road, Shanghai No. 881 bosden is a global experience store, exploring the development history of the brand in 46 years, browsing the professional technology devices of down jacket in the world, and experiencing the immersive intelligent service experience. Consumers focus on this, see the original intention of brand "warm world", witness bosden's leap innovation again.

　　 Catch the down wave in winter

In addition, for example, Qianxi, an e-commerce company, now has "she in the world" waiting to be added to the broadcast series. If the follow-up word-of-mouth is stable and the flow is sustained, the future development is still considerable. For brands, how to find the end It is the key to release the brand power that the spokesperson of the United States fits the brand. Especially in this year, the market is obviously inclined to artists with national characteristics and obvious tagging characteristics, Bosden brand They pay more attention to the long-term stable accumulation of artists, which also explains why Yi Bu Qian Xi and Gu ailing are favored.

At the same time, the clothing market provides relatively loose choice space for the classic flow artists who are in the rising period and enjoy both flow and word-of-mouth. We choose to cooperate with bosden in China to face the fans. To a certain extent, the blessing of "fashion sense" makes both sides not limited by other image temperament.

As a well-known brand, bosden has been well received by the industry as a well-known brand for many years. Bosden also invited famous figures such as Yang Mi, Xiao Zhan and Chen Weiting as spokesmen. In the new financial report released this year, the data shows that bosden has continuous income and net profit Rundu set a new record.

In the future, bosden brand will continue to condense user traffic, choose more suitable brand tonality products from its own perspective, so that its down jacket scale is leading in the world!